# mRelief Brand Identity

A complete profile of **mRelief**'s visual system — colors, typography, components, and personality — extracted from https://www.mrelief.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/mrelief
- Machine-readable JSON: https://characterquilt.com/branding/mrelief.json
- Per-page llms.txt: https://characterquilt.com/branding/mrelief/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #3369FF |
| Accent | #3369FF |
| Body Font | Work Sans |
| Heading Font | Montserrat |

## Color Palette

- primary: #3369FF
- secondary: #3C4858
- accent: #3369FF
- background: #FFFFFF
- textPrimary: #4F5863
- link: #4F5863

## Typography

- primary: Work Sans — https://fonts.google.com/specimen/Work+Sans
- heading: Montserrat — https://fonts.google.com/specimen/Montserrat

## Visual Assets

- Logo: https://www.mrelief.com/assets/m-relief-default-5c8e5e1ef449ca554c979ea87cb5b301040b6ac95a7774f7495b41598ece4c2c.svg
- Favicon: https://www.mrelief.com/assets/favicon-1fd638fbdbb0db86ec1775706ab543c5a038abe505a5f1868214eef4e2fcf8ab.ico
- Social card (og:image): https://www.mrelief.com/assets/logos/mRelief_Logo_tagline-76ff86acc22aa78d8e194c65c69d291962e97c3b475b96a97b0e28b3c15c50d2.jpg 

## UI Components

- input: background=#FFFFFF, textColor=#4F5863, borderColor=#A4AFB8, borderRadius=0px, shadow=none
- buttonPrimary: background=#3369FF, textColor=#FFFFFF, borderRadius=0px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#3369FF, borderColor=#3369FF, borderRadius=0px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: individuals seeking SNAP benefits

## mRelief Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **How SNAP benefits affect the grocery spending of mRelief clients**
  - Image: https://mrelief.com/assets/blog/snap_benefits_grocery_spending/father-son.jpg
  - Source: https://mrelief.com/blog/snap_benefits_grocery_spending
- **Beyond the Books: The Harsh Reality of College Hunger**
  - Image: https://www.mrelief.com/assets/blog/beyond_the_books_the_harsh_reality_of_college_hunger/collegeblog-header.png
  - Source: https://www.mrelief.com/blog/beyond_the_books_the_harsh_reality_of_college_hunger
- **Donate • mRelief**
  - Image: https://images.squarespace-cdn.com/content/v1/66bc3cc6992269435955069f/9762d4dd-6e46-41db-801c-249a3a661212/angela-mulligan-pJJcl8UJ7dg-unsplash.jpg
  - Source: https://www.new.mrelief.com/donate
- **Johnnie: Client-centered and community-powered SNAP outreach software**
  - Image: https://www.mrelief.com/assets/blog/client_centered_communiy_empowered_snap_outreach/22Q3-Johnnie-header.png
  - Source: https://www.mrelief.com/blog/client_centered_communiy_empowered_snap_outreach
- **Press • mRelief**
  - Image: https://www.mrelief.com/assets/press/mrelief-partners-with-fwf/pexels-andrea-piacquadio-3820059.jpg
  - Source: https://www.mrelief.com/press
- **Transforming SNAP access through technology and empathy**
  - Image: https://mrelief.com/assets/blog/transforming_snap_access_through_tech_and_empathy/Blog-Header-Q3-2022-Tech-Empathy.png
  - Source: https://mrelief.com/blog/transforming_snap_access_through_tech_and_empathy

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Montserrat",
      "role": "heading"
    },
    {
      "family": "Work Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#3369FF",
    "secondary": "#3C4858",
    "accent": "#3369FF",
    "background": "#FFFFFF",
    "textPrimary": "#4F5863",
    "link": "#4F5863"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Work Sans",
      "heading": "Montserrat"
    },
    "fontStacks": {
      "heading": [
        "Work Sans"
      ],
      "body": [
        "Montserrat",
        "sans-serif"
      ],
      "paragraph": [
        "Montserrat",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "43px",
      "h2": "32px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#4F5863",
      "borderColor": "#A4AFB8",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#3369FF",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#3369FF",
      "borderColor": "#3369FF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.mrelief.com/assets/m-relief-default-5c8e5e1ef449ca554c979ea87cb5b301040b6ac95a7774f7495b41598ece4c2c.svg",
    "favicon": "https://www.mrelief.com/assets/favicon-1fd638fbdbb0db86ec1775706ab543c5a038abe505a5f1868214eef4e2fcf8ab.ico",
    "ogImage": "https://www.mrelief.com/assets/logos/mRelief_Logo_tagline-76ff86acc22aa78d8e194c65c69d291962e97c3b475b96a97b0e28b3c15c50d2.jpg ",
    "logoHref": "/home"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand mRelief.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get Started",
      "reasoning": "Button #0 'Get Started' uses the vibrant brand color #3369FF, indicating it's the primary CTA. The text is action-oriented, encouraging users to begin the process."
    },
    "secondary": {
      "index": 1,
      "text": "Contact Us",
      "reasoning": "Button #1 'Contact Us' has a different background color (#FFFFFF) and serves as a secondary action, providing a less prominent option for user interaction."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "individuals seeking SNAP benefits"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand mRelief.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```