# Mth Sense Brand Identity

A complete profile of **Mth Sense**'s visual system — colors, typography, components, and personality — extracted from http://www.mthsense.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/mth-sense
- Machine-readable JSON: https://characterquilt.com/branding/mth-sense.json
- Per-page llms.txt: https://characterquilt.com/branding/mth-sense/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #274172 |
| Accent | #288BFA |
| Body Font | Avenir |
| Heading Font | Avenir |

## Color Palette

- primary: #274172
- secondary: #288BFA
- accent: #288BFA
- background: #FFFFFF
- textPrimary: #2B3655
- link: #2B3655

## Typography

- primary: Avenir — https://fonts.google.com/specimen/Avenir
- heading: Avenir — https://fonts.google.com/specimen/Avenir

## Visual Assets

- Logo: https://mthsense.com/images/logo.svg

## UI Components

- buttonPrimary: background=#288BFA, textColor=#FFFFFF, borderRadius=4px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

## Mth Sense Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **RevSense**
  - Image: https://mthsense.com/images/screen.png
  - Source: https://mthsense.com/
- **Mth Sense | The Org**
  - Image: https://cdn.theorg.com/879557e1-22e9-4f58-9e4e-a50da0e2ae47_small.jpg
  - Source: https://theorg.com/org/mth-sense
- **Top 9 App Monetization Products in User Acquisition**
  - Image: https://cdn-b.saashub.com/images/app/screenshots/30/251111a167f8/landing-medium.jpg?1690247053
  - Source: https://www.saashub.com/best-user-acquisition-software/c/app-monetization
- **Lecture 2.1 - Chapter 1: Sampling Methods (1.3 - 1.4) - Studocu**
  - Image: https://website-assets.studocu.com/img/document_thumbnails/374d0b6505a2628263a80473e0398fc8/thumb_1200_1553.webp
  - Source: https://www.studocu.com/en-us/document/ramapo-college-of-new-jersey/elementary-probability-and-statistics/lecture-2-1-chapter-1-13-14/41923528

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Avenir",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#274172",
    "secondary": "#288BFA",
    "accent": "#288BFA",
    "background": "#FFFFFF",
    "textPrimary": "#2B3655",
    "link": "#2B3655"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Avenir",
      "heading": "Avenir"
    },
    "fontStacks": {
      "heading": [
        "Avenir",
        "sans-serif"
      ],
      "body": [
        "Avenir",
        "sans-serif"
      ],
      "paragraph": [
        "Avenir",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "40px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#288BFA",
      "textColor": "#FFFFFF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://mthsense.com/images/logo.svg",
    "favicon": null,
    "ogImage": null,
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of the main brand logo for 'RevSense'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Start Your Free Trial",
      "reasoning": "The button 'Start Your Free Trial' uses a vibrant blue color (#288BFA), which is a strong indicator of a primary call-to-action. The text is action-oriented, encouraging users to engage with the service."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button detected, so no secondary button is available with a different color."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of the main brand logo for 'RevSense'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```