# Mudafy Brand Identity

A complete profile of **Mudafy**'s visual system — colors, typography, components, and personality — extracted from https://mudafy.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/mudafy
- Machine-readable JSON: https://characterquilt.com/branding/mudafy.json
- Per-page llms.txt: https://characterquilt.com/branding/mudafy/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #425CC7 |
| Accent | #0000EE |
| Body Font | Nunito Sans |
| Heading Font | Nunito Sans |

## Color Palette

- primary: #425CC7
- secondary: #5274FA
- accent: #0000EE
- background: #FEFEFF
- textPrimary: #0000EE
- link: #0000EE

## Typography

- primary: Nunito Sans — https://fonts.google.com/specimen/Nunito+Sans
- heading: Nunito Sans — https://fonts.google.com/specimen/Nunito+Sans

## Visual Assets

- Logo: https://cdn.prod.website-files.com/5ff9bee20e826a206b9705de/6256d8c4db761a468f2d85f8_logo.svg
- Favicon: https://cdn.prod.website-files.com/5ff9bee20e826a206b9705de/65d646911d4ac3ff71c09542_favicon.ico
- Social card (og:image): https://assets.website-files.com/612d2bd6a01d4b9505bf3877/62435a834d169a183444759a_logo.svg

## UI Components

- buttonPrimary: background=#ECEFF9, textColor=#0000EE, borderRadius=16px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: home buyers and real estate investors

## Mudafy Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Mudafy - Learn more**
  - Image: https://cdn.prod.website-files.com/5ff9bee20e826a206b9705de/602de5f3881f4023956b82d9_Phone%20Mudafy.png
  - Source: https://mudafy.com/learn-more
- **Transformemos la industria inmobiliaria juntos**
  - Image: https://cdn.prod.website-files.com/5ff9bee20e826a206b9705de/64ac4524e452725b5f1e1406_Landing%20Comunidad.png
  - Source: https://mudafy.com/comunidad-asesores
- **Carreras - Mudafy**
  - Image: https://cdn.prod.website-files.com/5ff9bee20e826a206b9705de/62b5c43ffc5a335b51d62411_avatar2.png
  - Source: https://mudafy.com/carreras
- **Guía: lo que debes saber para comprar tu propiedad**
  - Image: https://cdn.prod.website-files.com/5ff9bee20e826a206b9705de/60afda72f74d2936156b5146_Guia%20para%20compradores%20-%20Banner.png
  - Source: https://mudafy.com/guias/guia-para-comprar-tu-propiedad
- **Transformemos la industria inmobiliaria juntos**
  - Image: https://cdn.prod.website-files.com/5ff9bee20e826a206b9705de/64a88a0528069a8bf0f133bd_AR-Luqui-Mendez.jpg
  - Source: https://mudafy.com/comunidad-asesores
- **Transformemos la industria inmobiliaria juntos**
  - Image: https://cdn.prod.website-files.com/5ff9bee20e826a206b9705de/64a88a0528069a8bf0f133ad_Felix%20Ohep.jpg
  - Source: https://mudafy.com/comunidad-asesores

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Nunito Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#425CC7",
    "secondary": "#5274FA",
    "accent": "#0000EE",
    "background": "#FEFEFF",
    "textPrimary": "#0000EE",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Nunito Sans",
      "heading": "Nunito Sans"
    },
    "fontStacks": {
      "heading": [
        "Nunito Sans",
        "sans-serif"
      ],
      "body": [
        "Arial",
        "Helvetica Neue",
        "Helvetica",
        "sans-serif"
      ],
      "paragraph": [
        "Arial",
        "Helvetica Neue",
        "Helvetica",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "86px",
      "h2": "86px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#ECEFF9",
      "textColor": "#0000EE",
      "borderRadius": "16px",
      "borderRadiusCorners": {
        "topLeft": "16px",
        "topRight": "16px",
        "bottomRight": "16px",
        "bottomLeft": "16px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/5ff9bee20e826a206b9705de/6256d8c4db761a468f2d85f8_logo.svg",
    "favicon": "https://cdn.prod.website-files.com/5ff9bee20e826a206b9705de/65d646911d4ac3ff71c09542_favicon.ico",
    "ogImage": "https://assets.website-files.com/612d2bd6a01d4b9505bf3877/62435a834d169a183444759a_logo.svg",
    "logoAlt": "Mudafy"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it matches the brand name 'Mudafy', is visible, and has a logo-like appearance with a high logoSvgScore.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Global",
      "reasoning": "Button #2 with text 'Global' is likely the primary CTA as it suggests a broader, more inclusive action compared to specific countries, aligning with a global reach strategy."
    },
    "secondary": {
      "index": 0,
      "text": "Argentina",
      "reasoning": "Button #0 with text 'Argentina' serves as a secondary option, focusing on a specific region, which is less prominent than a global option."
    },
    "confidence": 0.85
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "home buyers and real estate investors"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.85,
    "colors": 0.9,
    "overall": 0.875
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it matches the brand name 'Mudafy', is visible, and has a logo-like appearance with a high logoSvgScore.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```