# Muddy Brand Identity

A complete profile of **Muddy**'s visual system — colors, typography, components, and personality — extracted from https://feelmuddy.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/muddy
- Machine-readable JSON: https://characterquilt.com/branding/muddy.json
- Per-page llms.txt: https://characterquilt.com/branding/muddy/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0000EE |
| Accent | #F05A22 |
| Body Font | Arial |
| Heading Font | GroteskMedium |

## Color Palette

- primary: #0000EE
- secondary: #BAA4DB
- accent: #F05A22
- background: #FFFFFF
- textPrimary: #000000
- link: #F05A22

## Typography

- primary: Arial — https://fonts.google.com/specimen/Arial
- heading: GroteskMedium — https://fonts.google.com/specimen/GroteskMedium

## Visual Assets

- Logo: 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- Favicon: https://www.feelmuddy.com/favicon-32x32.png
- Social card (og:image): https://intdev-global.s3.us-west-2.amazonaws.com/public/internet-dev/f84d7cc5-5aac-44f4-9d83-ea0b601bc355.png

## UI Components

- buttonPrimary: background=#F05A22, textColor=#FFFFFF, borderRadius=0px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#0000EE, borderColor=#ECECEC, borderRadius=16px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

## Muddy Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Muddy For Product: Reach alignment faster**
  - Image: https://www.feelmuddy.com/eng/footer_image.png
  - Source: https://www.feelmuddy.com/product
- **Muddy For Product: Reach alignment faster**
  - Image: https://intdev-global.s3.us-west-2.amazonaws.com/template-app-icon.png
  - Source: https://www.feelmuddy.com/product
- **Muddy For Marketing: Reach more customers**
  - Image: https://www.feelmuddy.com/video-marketing.png
  - Source: https://www.feelmuddy.com/marketing
- **Muddy For Product: Reach alignment faster**
  - Image: https://www.feelmuddy.com/video-product.png
  - Source: https://www.feelmuddy.com/product
- **Muddy For Design: Focus on creative work**
  - Image: https://www.feelmuddy.com/video-design.png
  - Source: https://www.feelmuddy.com/design
- **Muddy Browser**
  - Image: https://www.feelmuddy.com/rive/p4.png
  - Source: https://www.feelmuddy.com/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "GroteskMedium",
      "role": "heading"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "secondary": "#BAA4DB",
    "accent": "#F05A22",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#F05A22"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Arial",
      "heading": "GroteskMedium"
    },
    "fontStacks": {
      "heading": [
        "GroteskMedium",
        "-apple-system",
        "BlinkMacSystemFont",
        "helvetica neue",
        "helvetica",
        "sans-serif"
      ],
      "body": [
        "-apple-system",
        "BlinkMacSystemFont",
        "helvetica neue",
        "helvetica",
        "sans-serif"
      ],
      "paragraph": [
        "-apple-system",
        "BlinkMacSystemFont",
        "helvetica neue",
        "helvetica",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "32px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#F05A22",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#0000EE",
      "borderColor": "#ECECEC",
      "borderRadius": "16px",
      "borderRadiusCorners": {
        "topLeft": "16px",
        "topRight": "16px",
        "bottomRight": "16px",
        "bottomLeft": "16px"
      },
      "shadow": "none"
    }
  },
  "images": {
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    "favicon": "https://www.feelmuddy.com/favicon-32x32.png",
    "ogImage": "https://intdev-global.s3.us-west-2.amazonaws.com/public/internet-dev/f84d7cc5-5aac-44f4-9d83-ea0b601bc355.png"
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  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is visible, located in the header, and matches the brand name 'Muddy Browser'. It is the most prominent logo, fitting the brand's identity.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Download for Windows",
      "reasoning": "Button #1 ('Download for Windows') uses the vibrant accent color #F05A22, which is a strong indicator of a primary call-to-action. The text is action-oriented, encouraging users to download the product."
    },
    "secondary": {
      "index": 0,
      "text": "Andrew Alimbuyuguen@aalimbuyuguenMuddy makes getting into work easy with my team.",
      "reasoning": "Button #0 has a different background color (#FFFFFF) and is less prominent, fitting the role of a secondary button. It is part of a testimonial, which often serves as a secondary action to explore more about the product."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, and matches the brand name 'Muddy Browser'. It is the most prominent logo, fitting the brand's identity.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```