# Muffin Data Brand Identity

A complete profile of **Muffin Data**'s visual system — colors, typography, components, and personality — extracted from http://www.muffindata.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/muffin-data
- Machine-readable JSON: https://characterquilt.com/branding/muffin-data.json
- Per-page llms.txt: https://characterquilt.com/branding/muffin-data/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #F1F4D9 |
| Accent | #B1CF89 |
| Body Font | Rubik |
| Heading Font | Rubik |

## Color Palette

- primary: #F1F4D9
- secondary: #B1CF89
- accent: #B1CF89
- background: #F1F4D9
- textPrimary: #3D5B2B
- link: #3D5B2B

## Typography

- primary: Rubik — https://fonts.google.com/specimen/Rubik
- heading: Rubik — https://fonts.google.com/specimen/Rubik

## Visual Assets

- Logo: https://cdn.prod.website-files.com/65b0c53921bf2bb2cb71a2db/65b0cdd20d7b758fc555c269_logomuffin.png
- Favicon: https://cdn.prod.website-files.com/65b0c53921bf2bb2cb71a2db/65b0c607261cf8200ca6ae0d_Favicon.png
- Social card (og:image): https://cdn.prod.website-files.com/65b0c53921bf2bb2cb71a2db/65d3a954b969810826e2f113_Open%20Graph%20Image.png

## UI Components

- buttonPrimary: background=#B1CF89, textColor=#3D5B2B, borderColor=#3D5B2B, borderRadius=10px, shadow=rgb(61, 91, 43) 3px 3px 0px 0px

## Brand Personality

Tone: modern · Energy: medium · Audience: food and beverage brands

## Muffin Data Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Simple Analytics for Food and Beverage Brands | Muffin Data**
  - Image: https://cdn.prod.website-files.com/65b0c53921bf2bb2cb71a2db/65c1a936ceb96956d64d5755_Baseline%20Pic.png
  - Source: https://www.muffindata.com/
- **Muffin Data + Drivepoint**
  - Image: https://cdn.prod.website-files.com/65b0c53921bf2bb2cb71a2db/65f31065cd2ea146746740ce_Web%20Preview%20(1).png
  - Source: https://www.muffindata.com/partners/drivepoint
- **Simple Analytics for Food and Beverage Brands | Muffin Data**
  - Image: https://cdn.prod.website-files.com/65b0c53921bf2bb2cb71a2db/65ca9bd1a1cff7490189dc05_Customize.png
  - Source: https://www.muffindata.com/
- **Simple Analytics for Food and Beverage Brands | Muffin Data**
  - Image: https://cdn.prod.website-files.com/65b0c53921bf2bb2cb71a2db/65caa0c8a18e27c19ef901cf_270shots_so.png
  - Source: https://www.muffindata.com/
- **About Us | Muffin Data**
  - Image: https://cdn.prod.website-files.com/65b0c53921bf2bb2cb71a2db/65baacfdb43c4bce27012cb5_muffin_pic.jpg
  - Source: https://www.muffindata.com/about-us
- **About Us | Muffin Data**
  - Image: https://cdn.prod.website-files.com/65b0c53921bf2bb2cb71a2db/65baacfdea48335d123e6b4f_andres_pic.jpeg
  - Source: https://www.muffindata.com/about-us

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Rubik",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#F1F4D9",
    "secondary": "#B1CF89",
    "accent": "#B1CF89",
    "background": "#F1F4D9",
    "textPrimary": "#3D5B2B",
    "link": "#3D5B2B"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Rubik",
      "heading": "Rubik"
    },
    "fontStacks": {
      "heading": [
        "Rubik",
        "sans-serif"
      ],
      "body": [
        "Rubik",
        "sans-serif"
      ],
      "paragraph": [
        "Rubik",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "56px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#B1CF89",
      "textColor": "#3D5B2B",
      "borderColor": "#3D5B2B",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "rgb(61, 91, 43) 3px 3px 0px 0px"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/65b0c53921bf2bb2cb71a2db/65b0cdd20d7b758fc555c269_logomuffin.png",
    "favicon": "https://cdn.prod.website-files.com/65b0c53921bf2bb2cb71a2db/65b0c607261cf8200ca6ae0d_Favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/65b0c53921bf2bb2cb71a2db/65d3a954b969810826e2f113_Open%20Graph%20Image.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 3,
    "reasoning": "Logo rejected: Red flags detected (menu word). Selected #3 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
    "confidence": 0.95,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Book a demo",
      "reasoning": "Button #0 is selected as the primary CTA because it uses a vibrant brand color (#B1CF89) and has action-oriented text ('Book a demo'), which is typical for primary actions."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "Both buttons share the same background color, making it impossible to select a secondary button with a different color."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "food and beverage brands"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 3,
        "selectedLogoReasoning": "Selected #3 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```