# Multis Brand Identity

A complete profile of **Multis**'s visual system — colors, typography, components, and personality — extracted from https://multis.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/multis
- Machine-readable JSON: https://characterquilt.com/branding/multis.json
- Per-page llms.txt: https://characterquilt.com/branding/multis/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #000000 |
| Accent | #000000 |
| Body Font | Times New Roman |
| Heading Font | Times New Roman |

## Color Palette

- primary: #000000
- accent: #000000
- background: #FFFFFF
- textPrimary: #333333
- link: #000000

## Typography

- primary: Times New Roman — https://fonts.google.com/specimen/Times+New+Roman
- heading: Times New Roman — https://fonts.google.com/specimen/Times+New+Roman

## Brand Personality

Tone: minimalist · Energy: low · Audience: unknown

## Multis Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **suspicious multis - Game Reports - Politics & War Forum**
  - Image: https://forum.politicsandwar.com/uploads/monthly_2025_01/Screenshot_2025-01-29-01-55-25-74_40deb401b9ffe8e1df2f1cc5ba480b12.thumb.jpg.224b03531ba6c6345f0e141137192996.jpg
  - Source: https://forum.politicsandwar.com/index.php?/topic/48443-suspicious-multis/
- **Quiz App Examples Built with AI | Made with Lovable**
  - Image: https://madewithlovable.com/img/asset/czMvcHJvamVjdHMvbXVsdGlzLS1sYXItZGlnLW11bHRpcGxpa2F0aW9uc3RhYmVsbGVuLWdyYXRpcy0wMy0xMC0yMDI2XzA4XzIzX3BtLmpwZw/multis--lar-dig-multiplikationstabellen-gratis-03-10-2026_08_23_pm.jpg?w=1220&q=90&fm=webp&s=34e3a2c2041357a07a748aaf1492b75f
  - Source: https://madewithlovable.com/examples/quiz-app
- **Restoring A Split Painting : Ex Multis Ad Unum - Binaural ASMR(ish)**
  - Image: https://i.ytimg.com/vi/fhe9cpQkyQ4/sddefault.jpg
  - Source: https://www.youtube.com/watch?v=fhe9cpQkyQ4
- **Best Practices: Using Fundraising Analysis Reports to improve outcomes**
  - Image: https://help.bonterratech.com/everyaction/sfc/servlet.shepherd/version/renditionDownload?rendition=ORIGINAL_Png&versionId=068Qg00000JLusaIAD
  - Source: https://help.bonterratech.com/everyaction/s/article/2974998-using-fundraising-analysis-reports-to-improve-outcomes
- **What's your thoughts on the new format? Like the individual multis and so  on? : r/geoguessr**
  - Image: https://i.redd.it/cm4354faokfg1.jpeg
  - Source: https://www.reddit.com/r/geoguessr/comments/1qmxrti/whats_your_thoughts_on_the_new_format_like_the/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Times New Roman",
      "role": "body"
    },
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#000000",
    "accent": "#000000",
    "background": "#FFFFFF",
    "textPrimary": "#333333",
    "link": "#000000"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Times New Roman",
      "heading": "Times New Roman"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "sans-serif"
      ],
      "body": [
        "Times New Roman"
      ],
      "paragraph": [
        "Times New Roman"
      ]
    },
    "fontSizes": {
      "h1": "12px",
      "h2": "12px",
      "body": "12px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {},
  "images": {
    "favicon": null,
    "ogImage": null
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "No valid brand logo - only a tiny icon was available, and it does not match the inferred brand 'Framer'.",
    "confidence": 0.2,
    "rejected": true,
    "source": "llm"
  },
  "personality": {
    "tone": "minimalist",
    "energy": "low",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "unknown",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "No valid brand logo - only a tiny icon was available, and it does not match the inferred brand 'Framer'.",
        "confidence": 0.2
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}
```