# Mutiny Brand Identity

A complete profile of **Mutiny**'s visual system — colors, typography, components, and personality — extracted from https://www.mutinyhq.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/mutiny
- Machine-readable JSON: https://characterquilt.com/branding/mutiny.json
- Per-page llms.txt: https://characterquilt.com/branding/mutiny/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #BCEEFD |
| Accent | #A73BF5 |
| Body Font | Affix Regular |
| Heading Font | KMR Waldenburg Normal |

## Color Palette

- primary: #BCEEFD
- secondary: #A73BF5
- accent: #A73BF5
- background: #FFFFFF
- textPrimary: #0000EE
- link: #0000EE

## Typography

- primary: Affix Regular — https://fonts.google.com/specimen/Affix+Regular
- heading: KMR Waldenburg Normal — https://fonts.google.com/specimen/KMR+Waldenburg+Normal

## Visual Assets

- Logo: https://framerusercontent.com/images/Xwaei9wpOqRMGeJ3CaTo7oDfiZY.gif?width=1080&height=1080
- Favicon: https://framerusercontent.com/images/rjFqnxoeGYqjuccsmE7WLtggBI.svg
- Social card (og:image): https://framerusercontent.com/assets/rYJDpLRIRupWssGYvdzYqghC8A.png

## UI Components

- buttonPrimary: background=#A73BF5, textColor=#0000EE, borderRadius=7px, shadow=none
- buttonSecondary: background=#FF9987, textColor=#0000EE, borderRadius=61px, shadow=none

## Brand Personality

Tone: modern · Energy: high · Audience: business professionals and marketers

## Mutiny Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Mutiny**
  - Image: https://framerusercontent.com/images/O0ny4HzxwYh3GMTTPjY1KZc9yEE.png?width=2602&height=4574
  - Source: https://www.mutinyhq.com/blueprints/deal-room
- **How Mutiny Scaled Personalized Customer Engagement 50x with AI**
  - Image: https://framerusercontent.com/images/uZcN6YgF7i8TKCNlD8ordte85w.png
  - Source: https://www.mutinyhq.com/case-studies/mutiny-customer-engagement
- **How Mutiny Scaled Personalized Customer Engagement 50x with AI**
  - Image: https://framerusercontent.com/images/GWYd0ApF8kiqTzCt8grdb4R7Y.png
  - Source: https://www.mutinyhq.com/case-studies/mutiny-customer-engagement
- **Join Us | Build the future of how GTM teams operate**
  - Image: https://framerusercontent.com/images/YkSeG5j2TtUOYwOTcj8QOVaOoCs.jpg?width=3024&height=4032
  - Source: https://www.mutinyhq.com/join-us
- **Mutiny Engineering Blog**
  - Image: https://engineering.mutinyhq.com/content/images/2021/02/biglogo.png
  - Source: https://engineering.mutinyhq.com/
- **Join Us | Build the future of how GTM teams operate**
  - Image: https://framerusercontent.com/images/qY3osu4TD8KkuUlDSBeR8u3g.png?width=6001&height=3376
  - Source: https://www.mutinyhq.com/join-us

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "KMR Waldenburg Normal",
      "role": "heading"
    },
    {
      "family": "Affix Regular",
      "role": "body"
    },
    {
      "family": "Reckless Condensed S-TRIAL Regular",
      "role": "display"
    }
  ],
  "colors": {
    "primary": "#BCEEFD",
    "secondary": "#A73BF5",
    "accent": "#A73BF5",
    "background": "#FFFFFF",
    "textPrimary": "#0000EE",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Affix Regular",
      "heading": "KMR Waldenburg Normal"
    },
    "fontStacks": {
      "heading": [
        "Reckless Condensed S-TRIAL Regular",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "130px",
      "h2": "16px",
      "body": "12px"
    }
  },
  "spacing": {
    "baseUnit": 10,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#A73BF5",
      "textColor": "#0000EE",
      "borderRadius": "7px",
      "borderRadiusCorners": {
        "topLeft": "7px",
        "topRight": "7px",
        "bottomRight": "7px",
        "bottomLeft": "7px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FF9987",
      "textColor": "#0000EE",
      "borderRadius": "61px",
      "borderRadiusCorners": {
        "topLeft": "61px",
        "topRight": "61px",
        "bottomRight": "61px",
        "bottomLeft": "61px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://framerusercontent.com/images/Xwaei9wpOqRMGeJ3CaTo7oDfiZY.gif?width=1080&height=1080",
    "favicon": "https://framerusercontent.com/images/rjFqnxoeGYqjuccsmE7WLtggBI.svg",
    "ogImage": "https://framerusercontent.com/assets/rYJDpLRIRupWssGYvdzYqghC8A.png",
    "logoHref": "./"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, aligning with the brand 'Mutiny'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "See all Blueprints",
      "reasoning": "Button #1 has a vibrant brand color (#A73BF5) and action-oriented text ('See all Blueprints'), making it the most prominent CTA."
    },
    "secondary": {
      "index": 1,
      "text": "Deal Room",
      "reasoning": "Button #7 has a different vibrant color (#FF9987) and serves as a secondary action ('Deal Room'), distinct from the primary button's color group."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "business professionals and marketers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, aligning with the brand 'Mutiny'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```