# Nash Brand Identity

A complete profile of **Nash**'s visual system — colors, typography, components, and personality — extracted from https://getnashglobal.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/nash
- Machine-readable JSON: https://characterquilt.com/branding/nash.json
- Per-page llms.txt: https://characterquilt.com/branding/nash/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #4E73B7 |
| Accent | #2AA527 |
| Body Font | Noto Sans |
| Heading Font | Noto Sans |

## Color Palette

- primary: #4E73B7
- secondary: #0166FE
- accent: #2AA527
- background: #FFFFFF
- textPrimary: #2AA527
- link: #2AA527

## Typography

- primary: Noto Sans — https://fonts.google.com/specimen/Noto+Sans
- heading: Noto Sans — https://fonts.google.com/specimen/Noto+Sans

## Visual Assets

- Logo: https://static.hugedomains.com/images/hdv3-img/hd-header-logo-v3.svg
- Social card (og:image): https://static.hugedomains.com/images/hdv3-img/og_hugedomains.png

## UI Components

- input: background=#FFFFFF, textColor=#000000, borderColor=#2C4B79, borderRadius=0px, shadow=none
- buttonPrimary: background=#2AA527, textColor=#FFFFFF, borderRadius=0px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#2AA527, borderColor=#2AA527, borderRadius=2px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: businesses looking to purchase domains

## Nash Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **1956 Nash: Favorite Car Ads | The Daily Drive | Consumer Guide®**
  - Image: https://blog.consumerguide.com/wp-content/uploads/sites/2/2023/11/f58dc7f5f852f57ed80b173c37bddb16.jpg
  - Source: https://blog.consumerguide.com/favorite-car-ads-1956-nash/
- **Nash - Awwwards Honorable Mention**
  - Image: https://assets.awwwards.com/awards/element/2022/09/6320ed0d8d11c487856544.png
  - Source: https://www.awwwards.com/sites/nash
- **1956 Nash: Favorite Car Ads | The Daily Drive | Consumer Guide®**
  - Image: https://blog.consumerguide.com/wp-content/uploads/sites/2/2023/11/Screenshot-2023-11-21-164734.png
  - Source: https://blog.consumerguide.com/favorite-car-ads-1956-nash/
- **The Tom Nash Report - YouTube**
  - Image: https://yt3.googleusercontent.com/vyj16wzdmYq4hkp1WWr0nqzl850MRSo2S0dWVLREGFH5PrrEZv4EZuHO7J9XqLbZ0SOXeCoPCA=s900-c-k-c0x00ffffff-no-rj
  - Source: https://www.youtube.com/@TomNash2
- **NASH - Glue Creative**
  - Image: https://gluecreative.co.nz/wp-content/uploads/2025/06/macbook_NASH_scroll.gif
  - Source: https://gluecreative.co.nz/nash/
- **MotorCities - The 1957 Nash Models Offered Radical Designs | 2023 | Story  of the Week**
  - Image: https://www.motorcities.org/images/SOTW_12-6-2023/Rare_1957_Nash_ad_Robert_Tate_Collection_CROPPED_5.jpg
  - Source: https://www.motorcities.org/story-of-the-week/2023/the-1957-nash-models-offered-radical-designs

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Noto Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#4E73B7",
    "secondary": "#0166FE",
    "accent": "#2AA527",
    "background": "#FFFFFF",
    "textPrimary": "#2AA527",
    "link": "#2AA527"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Noto Sans",
      "heading": "Noto Sans"
    },
    "fontStacks": {
      "heading": [
        "noto-sans",
        "sans-serif"
      ],
      "body": [
        "Noto Sans",
        "sans-serif"
      ],
      "paragraph": [
        "Noto Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "24px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": "#2C4B79",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#2AA527",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#2AA527",
      "borderColor": "#2AA527",
      "borderRadius": "2px",
      "borderRadiusCorners": {
        "topLeft": "2px",
        "topRight": "2px",
        "bottomRight": "2px",
        "bottomLeft": "2px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://static.hugedomains.com/images/hdv3-img/hd-header-logo-v3.svg",
    "favicon": null,
    "ogImage": "https://static.hugedomains.com/images/hdv3-img/og_hugedomains.png",
    "logoHref": "https://www.HugeDomains.com/index.cfm",
    "logoAlt": "logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand 'HugeDomains' as inferred from the page title and URL.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "▸ See domain",
      "reasoning": "Button #1 ('▸ See domain') uses the vibrant green color (#2AA527), which is typically used for primary CTAs. The text is action-oriented, encouraging users to view the domain, aligning with the site's purpose."
    },
    "secondary": {
      "index": 3,
      "text": "Reject All",
      "reasoning": "Button #3 ('Reject All') has a different background color (#FFFFFF) and serves as a secondary action in the context of cookie preferences, making it a suitable secondary button."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses looking to purchase domains"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand 'HugeDomains' as inferred from the page title and URL.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```