{
  "name": "New Story",
  "slug": "new-story",
  "domain": "http://newstoryhomes.org",
  "sources": [
    "apollo_us_mid",
    "yc"
  ],
  "branding": {
    "colorScheme": "light",
    "fonts": [
      {
        "family": "Mint Grotesk Display",
        "role": "display"
      },
      {
        "family": "Barlow",
        "role": "body"
      }
    ],
    "colors": {
      "primary": "#4D595C",
      "secondary": "#3898EC",
      "accent": "#00BAE0",
      "background": "#FFFFFF",
      "textPrimary": "#333333",
      "link": "#00BAE0"
    },
    "typography": {
      "fontFamilies": {
        "primary": "Barlow",
        "heading": "Mint Grotesk Display"
      },
      "fontStacks": {
        "heading": [
          "Mint Grotesk Display",
          "sans-serif"
        ],
        "body": [
          "Barlow",
          "sans-serif"
        ],
        "paragraph": [
          "Barlow",
          "sans-serif"
        ]
      },
      "fontSizes": {
        "h1": "108px",
        "h2": "31.5px",
        "body": "15.75px"
      }
    },
    "spacing": {
      "baseUnit": 8,
      "borderRadius": "0px"
    },
    "components": {
      "input": {
        "background": "transparent",
        "textColor": "#FFFFFF",
        "borderColor": "#FFFFFF",
        "borderRadius": "52px",
        "borderRadiusCorners": {
          "topLeft": "52px",
          "topRight": "52px",
          "bottomRight": "52px",
          "bottomLeft": "52px"
        },
        "shadow": "none"
      },
      "buttonPrimary": {
        "background": "#00BAE0",
        "textColor": "#333333",
        "borderRadius": "200px",
        "borderRadiusCorners": {
          "topLeft": "200px",
          "topRight": "200px",
          "bottomRight": "200px",
          "bottomLeft": "200px"
        },
        "shadow": "none"
      },
      "buttonSecondary": {
        "background": "#FFFFFF",
        "textColor": "#333333",
        "borderRadius": "200px",
        "borderRadiusCorners": {
          "topLeft": "200px",
          "topRight": "200px",
          "bottomRight": "200px",
          "bottomLeft": "200px"
        },
        "shadow": "none"
      }
    },
    "images": {
      "logo": "https://cdn.prod.website-files.com/6553cf69648c427a4cd53fb3/6553cf69648c427a4cd53fe8_logo_wordmark.svg",
      "favicon": "https://cdn.prod.website-files.com/6553cf69648c427a4cd53fb3/6553cf69648c427a4cd54002_favicon.png",
      "ogImage": "https://cdn.prod.website-files.com/6553cf69648c427a4cd53fb3/68482a372769a759bd48e54f_New%20Story%20Open%20Graph.jpg",
      "logoHref": "/?r=0",
      "logoAlt": "New Story"
    },
    "__llm_logo_reasoning": {
      "selectedIndex": 0,
      "reasoning": "Selected #0 because it is visible, located in the header, and the alt text matches the brand name 'New Story'.",
      "confidence": 0.9,
      "source": "llm"
    },
    "__llm_button_reasoning": {
      "primary": {
        "index": 2,
        "text": "Work With Us",
        "reasoning": "Button #2 ('Work With Us') has a vibrant blue background (#00BAE0), which is the accent color and stands out as the primary call-to-action."
      },
      "secondary": {
        "index": 1,
        "text": "Sign up",
        "reasoning": "Button #1 ('Sign up') has a white background, providing a clear contrast to the primary button's vibrant color, making it a suitable secondary option."
      },
      "confidence": 0.95
    },
    "personality": {
      "tone": "professional",
      "energy": "medium",
      "targetAudience": "families seeking home ownership"
    },
    "designSystem": {
      "framework": "custom",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0.95,
      "colors": 0.9,
      "overall": 0.925
    },
    "__llm_metadata": {
      "logoSelection": {
        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
          "selectedLogoIndex": 0,
          "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and the alt text matches the brand name 'New Story'.",
          "confidence": 0.9
        }
      },
      "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
      }
    }
  },
  "images": [
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/new-story/683e99192b.webp",
      "alt": "The Gateway to Affordable Housing: Land Ownership | New Story",
      "source_url": "https://www.newstoryhomes.org/blog/the-gateway-to-affordable-housing-land-ownership",
      "image_url": "https://cdn.prod.website-files.com/6553cf69648c427a4cd53fba/65a9a58625bee1c0b3596525_EtzatlanBlogNumbers.png",
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      "height": 5830,
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      "query": "site:newstoryhomes.org",
      "query_suffix": "site:newstoryhomes.org"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/new-story/4c01e1e8ef.webp",
      "alt": "Innovation | New Story",
      "source_url": "https://www.newstoryhomes.org/es/innovation",
      "image_url": "https://cdn.prod.website-files.com/6553cf69648c427a4cd53fb3/6553cf69648c427a4cd540a3_3D_Mexico_2_Web.webp",
      "width": 3600,
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      "query": "site:newstoryhomes.org",
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    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/new-story/04389248be.webp",
      "alt": "Foundation for the Future: Ahualulco de Mercado Celebrates Historic Land  Titles | New Story",
      "source_url": "https://www.newstoryhomes.org/blog/foundation-for-the-future-ahualulco-de-mercado-celebrates-historic-land-titles",
      "image_url": "https://cdn.prod.website-files.com/6553cf69648c427a4cd53fba/680f975cf731e0325d64809b_HousingContinuum-Blog.png",
      "width": 3841,
      "height": 2164,
      "bytes": 203917,
      "query": "site:newstoryhomes.org",
      "query_suffix": "site:newstoryhomes.org"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/new-story/0e48964da0.webp",
      "alt": "An Impact Report for Q1 2022 | New Story",
      "source_url": "https://www.newstoryhomes.org/blog/an-impact-report-for-q1-2022",
      "image_url": "https://cdn.prod.website-files.com/6553cf69648c427a4cd53fba/6553cf69648c427a4cd542ad_648a0c09f459433e51e91222_blog-divider-01-1600x486.png",
      "width": 1600,
      "height": 486,
      "bytes": 1100249,
      "query": "site:newstoryhomes.org blog",
      "query_suffix": "site:newstoryhomes.org blog"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/new-story/ad05e26809.webp",
      "alt": "Diseñando para pertenecer en San Vicente, El Salvador | New Story",
      "source_url": "https://www.newstoryhomes.org/es/blog/designing-for-belonging-in-san-vicente-el-salvador",
      "image_url": "https://cdn.prod.website-files.com/6553cf69648c427a4cd53fba/6553cf69648c427a4cd5431b_648a20f0d05eef1a06bb28c2_IMG_1732-edited-scaled.jpeg",
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      "query": "site:newstoryhomes.org",
      "query_suffix": "site:newstoryhomes.org"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/new-story/255a5ff84c.webp",
      "alt": "An Impact Report for H1 2024 | New Story",
      "source_url": "https://www.newstoryhomes.org/blog/an-impact-report-for-h1-2024",
      "image_url": "https://cdn.prod.website-files.com/6553cf69648c427a4cd53fba/668feabb0ac1cfde14a449a2_ElEspino2024.png",
      "width": 1370,
      "height": 758,
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      "query": "site:newstoryhomes.org blog",
      "query_suffix": "site:newstoryhomes.org blog"
    }
  ],
  "font_resources": [
    {
      "family": "Barlow",
      "google_fonts_url": "https://fonts.google.com/specimen/Barlow"
    },
    {
      "family": "Mint Grotesk Display",
      "google_fonts_url": "https://fonts.google.com/specimen/Mint+Grotesk+Display"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Barlow&family=Mint+Grotesk+Display&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/new-story",
  "agent_instructions": "You are designing or implementing in New Story's brand identity.\n\n# Brand profile\n- Company: New Story\n- Source: http://newstoryhomes.org\n- Color scheme: light\n\n# Colors\n- primary: #4D595C\n- secondary: #3898EC\n- accent: #00BAE0\n- background: #FFFFFF\n- textPrimary: #333333\n- link: #00BAE0\n\n# Typography\n- primary: Barlow — https://fonts.google.com/specimen/Barlow\n- heading: Mint Grotesk Display — https://fonts.google.com/specimen/Mint+Grotesk+Display\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Barlow&family=Mint+Grotesk+Display&display=swap\">\n\n# UI Components\n- input: background=transparent, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=52px, shadow=none\n- buttonPrimary: background=#00BAE0, textColor=#333333, borderRadius=200px, shadow=none\n- buttonSecondary: background=#FFFFFF, textColor=#333333, borderRadius=200px, shadow=none\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: families seeking home ownership\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/new-story.json",
  "page_markdown": "# New Story Brand Identity\n\nA complete profile of **New Story**'s visual system — colors, typography, components, and personality — extracted from http://newstoryhomes.org. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/new-story\n- Machine-readable JSON: https://characterquilt.com/branding/new-story.json\n- Per-page llms.txt: https://characterquilt.com/branding/new-story/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #4D595C |\n| Accent | #00BAE0 |\n| Body Font | Barlow |\n| Heading Font | Mint Grotesk Display |\n\n## Color Palette\n\n- primary: #4D595C\n- secondary: #3898EC\n- accent: #00BAE0\n- background: #FFFFFF\n- textPrimary: #333333\n- link: #00BAE0\n\n## Typography\n\n- primary: Barlow — https://fonts.google.com/specimen/Barlow\n- heading: Mint Grotesk Display — https://fonts.google.com/specimen/Mint+Grotesk+Display\n\n## Visual Assets\n\n- Logo: https://cdn.prod.website-files.com/6553cf69648c427a4cd53fb3/6553cf69648c427a4cd53fe8_logo_wordmark.svg\n- Favicon: https://cdn.prod.website-files.com/6553cf69648c427a4cd53fb3/6553cf69648c427a4cd54002_favicon.png\n- Social card (og:image): https://cdn.prod.website-files.com/6553cf69648c427a4cd53fb3/68482a372769a759bd48e54f_New%20Story%20Open%20Graph.jpg\n\n## UI Components\n\n- input: background=transparent, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=52px, shadow=none\n- buttonPrimary: background=#00BAE0, textColor=#333333, borderRadius=200px, shadow=none\n- buttonSecondary: background=#FFFFFF, textColor=#333333, borderRadius=200px, shadow=none\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: families seeking home ownership\n\n## New Story Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **The Gateway to Affordable Housing: Land Ownership | New Story**\n  - Image: https://cdn.prod.website-files.com/6553cf69648c427a4cd53fba/65a9a58625bee1c0b3596525_EtzatlanBlogNumbers.png\n  - Source: https://www.newstoryhomes.org/blog/the-gateway-to-affordable-housing-land-ownership\n- **Innovation | New Story**\n  - Image: https://cdn.prod.website-files.com/6553cf69648c427a4cd53fb3/6553cf69648c427a4cd540a3_3D_Mexico_2_Web.webp\n  - Source: https://www.newstoryhomes.org/es/innovation\n- **Foundation for the Future: Ahualulco de Mercado Celebrates Historic Land  Titles | New Story**\n  - Image: https://cdn.prod.website-files.com/6553cf69648c427a4cd53fba/680f975cf731e0325d64809b_HousingContinuum-Blog.png\n  - Source: https://www.newstoryhomes.org/blog/foundation-for-the-future-ahualulco-de-mercado-celebrates-historic-land-titles\n- **An Impact Report for Q1 2022 | New Story**\n  - Image: https://cdn.prod.website-files.com/6553cf69648c427a4cd53fba/6553cf69648c427a4cd542ad_648a0c09f459433e51e91222_blog-divider-01-1600x486.png\n  - Source: https://www.newstoryhomes.org/blog/an-impact-report-for-q1-2022\n- **Diseñando para pertenecer en San Vicente, El Salvador | New Story**\n  - Image: https://cdn.prod.website-files.com/6553cf69648c427a4cd53fba/6553cf69648c427a4cd5431b_648a20f0d05eef1a06bb28c2_IMG_1732-edited-scaled.jpeg\n  - Source: https://www.newstoryhomes.org/es/blog/designing-for-belonging-in-san-vicente-el-salvador\n- **An Impact Report for H1 2024 | New Story**\n  - Image: https://cdn.prod.website-files.com/6553cf69648c427a4cd53fba/668feabb0ac1cfde14a449a2_ElEspino2024.png\n  - Source: https://www.newstoryhomes.org/blog/an-impact-report-for-h1-2024\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"Mint Grotesk Display\",\n      \"role\": \"display\"\n    },\n    {\n      \"family\": \"Barlow\",\n      \"role\": \"body\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#4D595C\",\n    \"secondary\": \"#3898EC\",\n    \"accent\": \"#00BAE0\",\n    \"background\": \"#FFFFFF\",\n    \"textPrimary\": \"#333333\",\n    \"link\": \"#00BAE0\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Barlow\",\n      \"heading\": \"Mint Grotesk Display\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"Mint Grotesk Display\",\n        \"sans-serif\"\n      ],\n      \"body\": [\n        \"Barlow\",\n        \"sans-serif\"\n      ],\n      \"paragraph\": [\n        \"Barlow\",\n        \"sans-serif\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"108px\",\n      \"h2\": \"31.5px\",\n      \"body\": \"15.75px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 8,\n    \"borderRadius\": \"0px\"\n  },\n  \"components\": {\n    \"input\": {\n      \"background\": \"transparent\",\n      \"textColor\": \"#FFFFFF\",\n      \"borderColor\": \"#FFFFFF\",\n      \"borderRadius\": \"52px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"52px\",\n        \"topRight\": \"52px\",\n        \"bottomRight\": \"52px\",\n        \"bottomLeft\": \"52px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonPrimary\": {\n      \"background\": \"#00BAE0\",\n      \"textColor\": \"#333333\",\n      \"borderRadius\": \"200px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"200px\",\n        \"topRight\": \"200px\",\n        \"bottomRight\": \"200px\",\n        \"bottomLeft\": \"200px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"#FFFFFF\",\n      \"textColor\": \"#333333\",\n      \"borderRadius\": \"200px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"200px\",\n        \"topRight\": \"200px\",\n        \"bottomRight\": \"200px\",\n        \"bottomLeft\": \"200px\"\n      },\n      \"shadow\": \"none\"\n    }\n  },\n  \"images\": {\n    \"logo\": \"https://cdn.prod.website-files.com/6553cf69648c427a4cd53fb3/6553cf69648c427a4cd53fe8_logo_wordmark.svg\",\n    \"favicon\": \"https://cdn.prod.website-files.com/6553cf69648c427a4cd53fb3/6553cf69648c427a4cd54002_favicon.png\",\n    \"ogImage\": \"https://cdn.prod.website-files.com/6553cf69648c427a4cd53fb3/68482a372769a759bd48e54f_New%20Story%20Open%20Graph.jpg\",\n    \"logoHref\": \"/?r=0\",\n    \"logoAlt\": \"New Story\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 0,\n    \"reasoning\": \"Selected #0 because it is visible, located in the header, and the alt text matches the brand name 'New Story'.\",\n    \"confidence\": 0.9,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 2,\n      \"text\": \"Work With Us\",\n      \"reasoning\": \"Button #2 ('Work With Us') has a vibrant blue background (#00BAE0), which is the accent color and stands out as the primary call-to-action.\"\n    },\n    \"secondary\": {\n      \"index\": 1,\n      \"text\": \"Sign up\",\n      \"reasoning\": \"Button #1 ('Sign up') has a white background, providing a clear contrast to the primary button's vibrant color, making it a suitable secondary option.\"\n    },\n    \"confidence\": 0.95\n  },\n  \"personality\": {\n    \"tone\": \"professional\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"families seeking home ownership\"\n  },\n  \"designSystem\": {\n    \"framework\": \"custom\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.95,\n    \"colors\": 0.9,\n    \"overall\": 0.925\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 0,\n        \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, and the alt text matches the brand name 'New Story'.\",\n        \"confidence\": 0.9\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}