# NewsBlur Brand Identity A complete profile of **NewsBlur**'s visual system — colors, typography, components, and personality — extracted from https://www.newsblur.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/newsblur - Machine-readable JSON: https://characterquilt.com/branding/newsblur.json - Per-page llms.txt: https://characterquilt.com/branding/newsblur/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #C4A870 | | Accent | #D9A621 | | Body Font | Whitney SSm | | Heading Font | Gotham Narrow | ## Color Palette - primary: #C4A870 - secondary: #5C89C9 - accent: #D9A621 - background: #FFFFFF - textPrimary: #000000 - link: #EDE5D4 ## Typography - primary: Whitney SSm — https://fonts.google.com/specimen/Whitney+SSm - heading: Gotham Narrow — https://fonts.google.com/specimen/Gotham+Narrow ## Visual Assets - Logo: https://www.newsblur.com/media//img/logo_newsblur_blur.png - Favicon: https://www.newsblur.com/media/img/favicon.ico - Social card (og:image): https://www.newsblur.com/media/img/welcome/welcome-mac.png ## UI Components - input: background=#E7DCC6, textColor=#2D261A, borderColor=#B49B67, borderRadius=12px, shadow=rgba(0, 0, 0, 0.06) 0px 1px 2px 0px inset - buttonPrimary: background=#D9A621, textColor=#FFFFFF, borderRadius=12px, shadow=none - buttonSecondary: background=#24292E, textColor=#FFFFFF, borderRadius=6px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: tech-savvy users looking for personalized news aggregation ## NewsBlur Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **BBC News causes Newsblur session to expire - problem - The NewsBlur Forum** - Image: https://forum.newsblur.com/uploads/default/original/2X/b/b54095d62d4891016f9f99032193f8af44186d7c.jpeg - Source: https://forum.newsblur.com/t/bbc-news-causes-newsblur-session-to-expire/9284 - **Discover related stories and sites | The NewsBlur Blog** - Image: https://blog.newsblur.com/assets/discover-1.png - Source: https://blog.newsblur.com/2025/02/02/discover-related-stories-and-sites/ - **Bookmarklet not working anymore on YouTube - question - The NewsBlur Forum** - Image: https://forum.newsblur.com/uploads/default/original/2X/3/3f226799d24b89ccd5067f245b6194b4f1ada8f6.jpeg - Source: https://forum.newsblur.com/t/bookmarklet-not-working-anymore-on-youtube/10622 - **Magazine view offers a new perspective | The NewsBlur Blog** - Image: https://blog.newsblur.com/assets/magazine-light.png - Source: https://blog.newsblur.com/2022/03/10/magazine-view/ - **Lifehacker site not loading - question - The NewsBlur Forum** - Image: https://forum.newsblur.com/uploads/default/original/2X/f/fdd0a9e66d5cc12e40465f01b1df48cecdaa98c0.jpeg - Source: https://forum.newsblur.com/t/lifehacker-site-not-loading/11725 - **Bigger story previews with the new Grid view | The NewsBlur Blog** - Image: https://s3.amazonaws.com/static.newsblur.com/blog/grid%201.png - Source: https://blog.newsblur.com/2015/03/13/bigger-story-previews-with-the-new-grid-view/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Whitney SSm", "role": "body" }, { "family": "Lucida Grande", "role": "body" }, { "family": "Verdana", "role": "body" }, { "family": "Helvetica Neue", "role": "body" }, { "family": "Gotham Narrow", "role": "heading" } ], "colors": { "primary": "#C4A870", "secondary": "#5C89C9", "accent": "#D9A621", "background": "#FFFFFF", "textPrimary": "#000000", "link": "#EDE5D4" }, "typography": { "fontFamilies": { "primary": "Whitney SSm", "heading": "Gotham Narrow" }, "fontStacks": { "heading": [ "Whitney SSm", "Lucida Grande", "Verdana", "Helvetica Neue", "Helvetica", "sans-serif" ], "body": [ "Whitney SSm", "Lucida Grande", "Verdana", "Helvetica Neue", "Helvetica", "sans-serif" ], "paragraph": [ "Chronicle Display A", "Chronicle Display B", "Georgia", "serif" ] }, "fontSizes": { "h1": "16px", "h2": "42px", "body": "21px" } }, "spacing": { "baseUnit": 4, "borderRadius": "6px" }, "components": { "input": { "background": "#E7DCC6", "textColor": "#2D261A", "borderColor": "#B49B67", "borderRadius": "12px", "borderRadiusCorners": { "topLeft": "12px", "topRight": "12px", "bottomRight": "12px", "bottomLeft": "12px" }, "shadow": "rgba(0, 0, 0, 0.06) 0px 1px 2px 0px inset" }, "buttonPrimary": { "background": "#D9A621", "textColor": "#FFFFFF", "borderRadius": "12px", "borderRadiusCorners": { "topLeft": "12px", "topRight": "12px", "bottomRight": "12px", "bottomLeft": "12px" }, "shadow": "none" }, "buttonSecondary": { "background": "#24292E", "textColor": "#FFFFFF", "borderRadius": "6px", "borderRadiusCorners": { "topLeft": "6px", "topRight": "6px", "bottomRight": "6px", "bottomLeft": "6px" }, "shadow": "none" } }, "images": { "logo": "https://www.newsblur.com/media//img/logo_newsblur_blur.png", "favicon": "https://www.newsblur.com/media/img/favicon.ico", "ogImage": "https://www.newsblur.com/media/img/welcome/welcome-mac.png", "logoHref": "/", "logoAlt": "NewsBlur" }, "__llm_logo_reasoning": { "selectedIndex": 18, "reasoning": "Selected #18 because it is visible, medium-sized, and links to the homepage with alt text matching the brand 'NewsBlur'.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 2, "text": "Sign up or Log in", "reasoning": "Button #0 ('Sign up or Log in') uses a vibrant brand color (#D9A621) and is action-oriented, making it the primary CTA." }, "secondary": { "index": 9, "text": "View on GitHub", "reasoning": "Button #4 ('View on GitHub') has a distinct dark background color (#24292E) and serves as a secondary action, complementing the primary CTA." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "tech-savvy users looking for personalized news aggregation" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 18, "selectedLogoReasoning": "Selected #18 because it is visible, medium-sized, and links to the homepage with alt text matching the brand 'NewsBlur'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```