# NewsCatcher Brand Identity A complete profile of **NewsCatcher**'s visual system — colors, typography, components, and personality — extracted from https://newscatcherapi.com/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/newscatcher - Machine-readable JSON: https://characterquilt.com/branding/newscatcher.json - Per-page llms.txt: https://characterquilt.com/branding/newscatcher/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #183FD9 | | Accent | #EEEEF2 | | Body Font | Ppneuemontreal | | Heading Font | Ppneuemontreal | ## Color Palette - primary: #183FD9 - secondary: #3898EC - accent: #EEEEF2 - background: #FFFFFF - textPrimary: #000000 - link: #6F7790 ## Typography - primary: Ppneuemontreal — https://fonts.google.com/specimen/Ppneuemontreal - heading: Ppneuemontreal — https://fonts.google.com/specimen/Ppneuemontreal ## Visual Assets - Logo: https://cdn.prod.website-files.com/68836ccb0e22570e2e820207/6937eea1bed9853c18f0970c_newscatcherlogo.svg - Favicon: https://cdn.prod.website-files.com/68836ccb0e22570e2e820207/6992e6ec4683bb4e87bda0de_Favicon%2032.png - Social card (og:image): https://cdn.prod.website-files.com/68836ccb0e22570e2e820207/6937f004ba04d857b616dd6d_badge%20(1).jpg ## UI Components - input: background=transparent, textColor=#000000, borderColor=#EEEEF2, borderRadius=4px, shadow=none - buttonPrimary: background=#EEEEF2, textColor=#000000, borderColor=#E2E3E9, borderRadius=4px, shadow=none - buttonSecondary: background=#000000, textColor=#FFFFFF, borderColor=#000000, borderRadius=4px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: developers and AI professionals ## NewsCatcher Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Events intelligence** - Image: https://cdn.prod.website-files.com/6889ba1ceb3db73bf9043743/692842c5230a4a1661be75b0_Events%20intelligence%20-%20S.png - Source: https://www.newscatcherapi.com/technology/events-intelligence - **Localised news** - Image: https://cdn.prod.website-files.com/6889ba1ceb3db73bf9043743/694bb1cd90f234db9fa81fb6_ChatGPT%20Image%20Dec%2018%2C%202025%2C%2002_58_37%20PM.png - Source: https://www.newscatcherapi.com/technology/localised-news - **CatchAll Web Search API – 86% Recall for AI Agents | NewsCatcher** - Image: https://cdn.prod.website-files.com/68836ccb0e22570e2e820207/691317414d373d6e32c525e9_Hero%20-%20Illustration.png - Source: https://www.newscatcherapi.com/web-search-api - **Insights engine** - Image: https://cdn.prod.website-files.com/6889ba1ceb3db73bf9043743/692842cf78ad305f55619bb7_Insights%20engine%20-%20L.png - Source: https://www.newscatcherapi.com/technology/insights-engine - **Localised news** - Image: https://cdn.prod.website-files.com/6889ba1ceb3db73bf9043743/692842de2cff4ba33f015504_Localised%20news%20-%20L.png - Source: https://www.newscatcherapi.com/technology/localised-news - **Blogs - NewsCatcher API** - Image: https://cdn.prod.website-files.com/6889ba1ceb3db73bf9043743/694bae0f66f40e1da7e825b3_Outlines%20-%2005.png - Source: https://www.newscatcherapi.com/blog ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Ppneuemontreal", "role": "heading" }, { "family": "Ppneuemontrealmono", "role": "monospace" } ], "colors": { "primary": "#183FD9", "secondary": "#3898EC", "accent": "#EEEEF2", "background": "#FFFFFF", "textPrimary": "#000000", "link": "#6F7790" }, "typography": { "fontFamilies": { "primary": "Ppneuemontreal", "heading": "Ppneuemontreal" }, "fontStacks": { "heading": [ "Ppneuemontreal", "Arial", "sans-serif" ], "body": [ "Ppneuemontreal", "Arial", "sans-serif" ], "paragraph": [ "Ppneuemontreal", "Arial", "sans-serif" ] }, "fontSizes": { "h1": "64px", "h2": "42px", "body": "12px" } }, "spacing": { "baseUnit": 4, "borderRadius": "4px" }, "components": { "input": { "background": "transparent", "textColor": "#000000", "borderColor": "#EEEEF2", "borderRadius": "4px", "borderRadiusCorners": { "topLeft": "4px", "topRight": "4px", "bottomRight": "4px", "bottomLeft": "4px" }, "shadow": "none" }, "buttonPrimary": { "background": "#EEEEF2", "textColor": "#000000", "borderColor": "#E2E3E9", "borderRadius": "4px", "borderRadiusCorners": { "topLeft": "4px", "topRight": "4px", "bottomRight": "4px", "bottomLeft": "4px" }, "shadow": "none" }, "buttonSecondary": { "background": "#000000", "textColor": "#FFFFFF", "borderColor": "#000000", "borderRadius": "4px", "borderRadiusCorners": { "topLeft": "4px", "topRight": "4px", "bottomRight": "4px", "bottomLeft": "4px" }, "shadow": "none" } }, "images": { "logo": "https://cdn.prod.website-files.com/68836ccb0e22570e2e820207/6937eea1bed9853c18f0970c_newscatcherlogo.svg", "favicon": "https://cdn.prod.website-files.com/68836ccb0e22570e2e820207/6992e6ec4683bb4e87bda0de_Favicon%2032.png", "ogImage": "https://cdn.prod.website-files.com/68836ccb0e22570e2e820207/6937f004ba04d857b616dd6d_badge%20(1).jpg" }, "__llm_logo_reasoning": { "selectedIndex": 1, "reasoning": "Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'NewsCatcher'.", "confidence": 0.95, "rejected": true, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 1, "text": "Sign up", "reasoning": "Button #1 ('Sign up') is the primary CTA due to its action-oriented text and distinct blue background color, which stands out as a vibrant choice for user engagement." }, "secondary": { "index": 0, "text": "Book a Demo", "reasoning": "Button #0 ('Book a Demo') is selected as secondary because it has a different background color (dark) and serves as a supportive action to the primary CTA." }, "confidence": 0.9 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "developers and AI professionals" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.9, "overall": 0.9 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'NewsCatcher'.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```