{
  "name": "Nextmv",
  "slug": "nextmv",
  "domain": "https://nextmv.io",
  "sources": [
    "yc"
  ],
  "branding": {
    "colorScheme": "light",
    "fonts": [
      {
        "family": "Arial",
        "role": "body"
      },
      {
        "family": "Helvetica Neue",
        "role": "body"
      }
    ],
    "colors": {
      "primary": "#32566A",
      "secondary": "#1B9CAA",
      "accent": "#008393",
      "background": "#FFFFFF",
      "textPrimary": "#002A41",
      "link": "#002A41"
    },
    "typography": {
      "fontFamilies": {
        "primary": "Arial",
        "heading": "Arial"
      },
      "fontStacks": {
        "heading": [
          "L10",
          "sans-serif"
        ],
        "body": [
          "Arial",
          "Helvetica Neue",
          "Helvetica",
          "sans-serif"
        ],
        "paragraph": [
          "L10",
          "sans-serif"
        ]
      },
      "fontSizes": {
        "h1": "64px",
        "h2": "56px",
        "body": "18px"
      }
    },
    "spacing": {
      "baseUnit": 4,
      "borderRadius": "5px"
    },
    "components": {
      "input": {
        "background": "#002336",
        "textColor": "#FFFFFF",
        "borderColor": "#32566A",
        "borderRadius": "5px",
        "borderRadiusCorners": {
          "topLeft": "5px",
          "topRight": "5px",
          "bottomRight": "5px",
          "bottomLeft": "5px"
        },
        "shadow": "none"
      },
      "buttonPrimary": {
        "background": "#008393",
        "textColor": "#FFFFFF",
        "borderColor": "#008393",
        "borderRadius": "5px",
        "borderRadiusCorners": {
          "topLeft": "5px",
          "topRight": "5px",
          "bottomRight": "5px",
          "bottomLeft": "5px"
        },
        "shadow": "none"
      },
      "buttonSecondary": {
        "background": "#F2F3F6",
        "textColor": "#008393",
        "borderColor": "#008393",
        "borderRadius": "5px",
        "borderRadiusCorners": {
          "topLeft": "5px",
          "topRight": "5px",
          "bottomRight": "5px",
          "bottomLeft": "5px"
        },
        "shadow": "none"
      }
    },
    "images": {
      "logo": "https://cdn.prod.website-files.com/60ca04db4f6f99b4bc1e050f/60ca0543665e168ba274c9fe_logo.svg",
      "favicon": "https://cdn.prod.website-files.com/60ca04db4f6f99b4bc1e050f/60f78b09fe69a25612415e0a_favicon-32x32.png",
      "ogImage": "https://cdn.prod.website-files.com/60ca04db4f6f99b4bc1e050f/66070f2a23b318140efae311_logo-nextmv-open-graph-www.svg",
      "logoHref": "/",
      "logoAlt": "Nextmv"
    },
    "__llm_logo_reasoning": {
      "selectedIndex": 0,
      "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Nextmv'.",
      "confidence": 0.95,
      "source": "llm"
    },
    "__llm_button_reasoning": {
      "primary": {
        "index": 0,
        "text": "Try for free",
        "reasoning": "Button #0 with text 'Try for free' uses a vibrant brand color (#008393) and action-oriented text, making it the primary CTA."
      },
      "secondary": {
        "index": 1,
        "text": "Talk with us",
        "reasoning": "Button #1 with text 'Talk with us' has a different, more subtle background color (#F2F3F6) and serves as a secondary action."
      },
      "confidence": 0.95
    },
    "personality": {
      "tone": "professional",
      "energy": "medium",
      "targetAudience": "business professionals and developers"
    },
    "designSystem": {
      "framework": "custom",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0.95,
      "colors": 0.9,
      "overall": 0.925
    },
    "__llm_metadata": {
      "logoSelection": {
        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
          "selectedLogoIndex": 0,
          "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Nextmv'.",
          "confidence": 0.95
        }
      },
      "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
      }
    }
  },
  "images": [
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/nextmv/9b55d19ea4.webp",
      "alt": "Daniel Mueller",
      "source_url": "https://www.nextmv.io/author/daniel-mueller",
      "image_url": "https://cdn.prod.website-files.com/60dee0fad10d14c8ab66dd74/641095042bc57ce6cbf04840_blog-banner-order-fulfillment-decision-model-mip.png",
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    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/nextmv/5db8893cda.webp",
      "alt": "Blog: Decision science, optimization, and more | Nextmv",
      "source_url": "https://www.nextmv.io/blog",
      "image_url": "https://cdn.prod.website-files.com/60dee0fad10d14c8ab66dd74/69df9eb8a1c353a8d810ccbf_success_and_failure_in_DS_interview_blog_banner.png",
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    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/nextmv/ddbc6ce498.webp",
      "alt": "Shadow tests · Nextmv Docs",
      "source_url": "https://www.nextmv.io/docs/using-nextmv/experiments/shadow",
      "image_url": "https://www.nextmv.io/images/content/platform/shadow-test.png",
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    {
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      "alt": "Blog: Decision science, optimization, and more | Nextmv",
      "source_url": "https://www.nextmv.io/blog",
      "image_url": "https://cdn.prod.website-files.com/60dee0fad10d14c8ab66dd74/69c18cdd5ba2f527154925a4_OSS_in_OR_interview_blog_banner.png",
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      "height": 860,
      "bytes": 57681,
      "query": "site:nextmv.io blog",
      "query_suffix": "site:nextmv.io blog"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/nextmv/ef25005059.webp",
      "alt": "To change my decision model, or not? That's not a question. It's a test.",
      "source_url": "https://www.nextmv.io/blog/to-change-my-decision-model-or-not-thats-not-a-question-its-a-test",
      "image_url": "https://cdn.prod.website-files.com/60dee0fad10d14c8ab66dd74/64f9e0a05694e9300336d243_blog-banner-batch-experiments-to-change-my-model-or-not.jpg",
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    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/nextmv/3a853abe5d.webp",
      "alt": "Renuka Gough",
      "source_url": "https://www.nextmv.io/author/renuka-gough?2d3d6081_page=2",
      "image_url": "https://cdn.prod.website-files.com/60dee0fad10d14c8ab66dd74/682f29a9d323d38b134e6558_blog-banner-queueing.png",
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      "bytes": 2347686,
      "query": "site:nextmv.io blog",
      "query_suffix": "site:nextmv.io blog"
    }
  ],
  "font_resources": [
    {
      "family": "Arial",
      "google_fonts_url": "https://fonts.google.com/specimen/Arial"
    },
    {
      "family": "Arial",
      "google_fonts_url": "https://fonts.google.com/specimen/Arial"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Arial&family=Arial&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/nextmv",
  "agent_instructions": "You are designing or implementing in Nextmv's brand identity.\n\n# Brand profile\n- Company: Nextmv\n- Source: https://nextmv.io\n- Color scheme: light\n\n# Colors\n- primary: #32566A\n- secondary: #1B9CAA\n- accent: #008393\n- background: #FFFFFF\n- textPrimary: #002A41\n- link: #002A41\n\n# Typography\n- primary: Arial — https://fonts.google.com/specimen/Arial\n- heading: Arial — https://fonts.google.com/specimen/Arial\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Arial&family=Arial&display=swap\">\n\n# UI Components\n- input: background=#002336, textColor=#FFFFFF, borderColor=#32566A, borderRadius=5px, shadow=none\n- buttonPrimary: background=#008393, textColor=#FFFFFF, borderColor=#008393, borderRadius=5px, shadow=none\n- buttonSecondary: background=#F2F3F6, textColor=#008393, borderColor=#008393, borderRadius=5px, shadow=none\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: business professionals and developers\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/nextmv.json",
  "page_markdown": "# Nextmv Brand Identity\n\nA complete profile of **Nextmv**'s visual system — colors, typography, components, and personality — extracted from https://nextmv.io. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/nextmv\n- Machine-readable JSON: https://characterquilt.com/branding/nextmv.json\n- Per-page llms.txt: https://characterquilt.com/branding/nextmv/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #32566A |\n| Accent | #008393 |\n| Body Font | Arial |\n| Heading Font | Arial |\n\n## Color Palette\n\n- primary: #32566A\n- secondary: #1B9CAA\n- accent: #008393\n- background: #FFFFFF\n- textPrimary: #002A41\n- link: #002A41\n\n## Typography\n\n- primary: Arial — https://fonts.google.com/specimen/Arial\n- heading: Arial — https://fonts.google.com/specimen/Arial\n\n## Visual Assets\n\n- Logo: https://cdn.prod.website-files.com/60ca04db4f6f99b4bc1e050f/60ca0543665e168ba274c9fe_logo.svg\n- Favicon: https://cdn.prod.website-files.com/60ca04db4f6f99b4bc1e050f/60f78b09fe69a25612415e0a_favicon-32x32.png\n- Social card (og:image): https://cdn.prod.website-files.com/60ca04db4f6f99b4bc1e050f/66070f2a23b318140efae311_logo-nextmv-open-graph-www.svg\n\n## UI Components\n\n- input: background=#002336, textColor=#FFFFFF, borderColor=#32566A, borderRadius=5px, shadow=none\n- buttonPrimary: background=#008393, textColor=#FFFFFF, borderColor=#008393, borderRadius=5px, shadow=none\n- buttonSecondary: background=#F2F3F6, textColor=#008393, borderColor=#008393, borderRadius=5px, shadow=none\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: business professionals and developers\n\n## Nextmv Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Daniel Mueller**\n  - Image: https://cdn.prod.website-files.com/60dee0fad10d14c8ab66dd74/641095042bc57ce6cbf04840_blog-banner-order-fulfillment-decision-model-mip.png\n  - Source: https://www.nextmv.io/author/daniel-mueller\n- **Blog: Decision science, optimization, and more | Nextmv**\n  - Image: https://cdn.prod.website-files.com/60dee0fad10d14c8ab66dd74/69df9eb8a1c353a8d810ccbf_success_and_failure_in_DS_interview_blog_banner.png\n  - Source: https://www.nextmv.io/blog\n- **Shadow tests · Nextmv Docs**\n  - Image: https://www.nextmv.io/images/content/platform/shadow-test.png\n  - Source: https://www.nextmv.io/docs/using-nextmv/experiments/shadow\n- **Blog: Decision science, optimization, and more | Nextmv**\n  - Image: https://cdn.prod.website-files.com/60dee0fad10d14c8ab66dd74/69c18cdd5ba2f527154925a4_OSS_in_OR_interview_blog_banner.png\n  - Source: https://www.nextmv.io/blog\n- **To change my decision model, or not? That's not a question. It's a test.**\n  - Image: https://cdn.prod.website-files.com/60dee0fad10d14c8ab66dd74/64f9e0a05694e9300336d243_blog-banner-batch-experiments-to-change-my-model-or-not.jpg\n  - Source: https://www.nextmv.io/blog/to-change-my-decision-model-or-not-thats-not-a-question-its-a-test\n- **Renuka Gough**\n  - Image: https://cdn.prod.website-files.com/60dee0fad10d14c8ab66dd74/682f29a9d323d38b134e6558_blog-banner-queueing.png\n  - Source: https://www.nextmv.io/author/renuka-gough?2d3d6081_page=2\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"Arial\",\n      \"role\": \"body\"\n    },\n    {\n      \"family\": \"Helvetica Neue\",\n      \"role\": \"body\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#32566A\",\n    \"secondary\": \"#1B9CAA\",\n    \"accent\": \"#008393\",\n    \"background\": \"#FFFFFF\",\n    \"textPrimary\": \"#002A41\",\n    \"link\": \"#002A41\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Arial\",\n      \"heading\": \"Arial\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"L10\",\n        \"sans-serif\"\n      ],\n      \"body\": [\n        \"Arial\",\n        \"Helvetica Neue\",\n        \"Helvetica\",\n        \"sans-serif\"\n      ],\n      \"paragraph\": [\n        \"L10\",\n        \"sans-serif\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"64px\",\n      \"h2\": \"56px\",\n      \"body\": \"18px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 4,\n    \"borderRadius\": \"5px\"\n  },\n  \"components\": {\n    \"input\": {\n      \"background\": \"#002336\",\n      \"textColor\": \"#FFFFFF\",\n      \"borderColor\": \"#32566A\",\n      \"borderRadius\": \"5px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"5px\",\n        \"topRight\": \"5px\",\n        \"bottomRight\": \"5px\",\n        \"bottomLeft\": \"5px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonPrimary\": {\n      \"background\": \"#008393\",\n      \"textColor\": \"#FFFFFF\",\n      \"borderColor\": \"#008393\",\n      \"borderRadius\": \"5px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"5px\",\n        \"topRight\": \"5px\",\n        \"bottomRight\": \"5px\",\n        \"bottomLeft\": \"5px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"#F2F3F6\",\n      \"textColor\": \"#008393\",\n      \"borderColor\": \"#008393\",\n      \"borderRadius\": \"5px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"5px\",\n        \"topRight\": \"5px\",\n        \"bottomRight\": \"5px\",\n        \"bottomLeft\": \"5px\"\n      },\n      \"shadow\": \"none\"\n    }\n  },\n  \"images\": {\n    \"logo\": \"https://cdn.prod.website-files.com/60ca04db4f6f99b4bc1e050f/60ca0543665e168ba274c9fe_logo.svg\",\n    \"favicon\": \"https://cdn.prod.website-files.com/60ca04db4f6f99b4bc1e050f/60f78b09fe69a25612415e0a_favicon-32x32.png\",\n    \"ogImage\": \"https://cdn.prod.website-files.com/60ca04db4f6f99b4bc1e050f/66070f2a23b318140efae311_logo-nextmv-open-graph-www.svg\",\n    \"logoHref\": \"/\",\n    \"logoAlt\": \"Nextmv\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 0,\n    \"reasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Nextmv'.\",\n    \"confidence\": 0.95,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 0,\n      \"text\": \"Try for free\",\n      \"reasoning\": \"Button #0 with text 'Try for free' uses a vibrant brand color (#008393) and action-oriented text, making it the primary CTA.\"\n    },\n    \"secondary\": {\n      \"index\": 1,\n      \"text\": \"Talk with us\",\n      \"reasoning\": \"Button #1 with text 'Talk with us' has a different, more subtle background color (#F2F3F6) and serves as a secondary action.\"\n    },\n    \"confidence\": 0.95\n  },\n  \"personality\": {\n    \"tone\": \"professional\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"business professionals and developers\"\n  },\n  \"designSystem\": {\n    \"framework\": \"custom\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.95,\n    \"colors\": 0.9,\n    \"overall\": 0.925\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 0,\n        \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Nextmv'.\",\n        \"confidence\": 0.95\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}