# Nextmv Brand Identity

A complete profile of **Nextmv**'s visual system — colors, typography, components, and personality — extracted from https://nextmv.io. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/nextmv
- Machine-readable JSON: https://characterquilt.com/branding/nextmv.json
- Per-page llms.txt: https://characterquilt.com/branding/nextmv/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #32566A |
| Accent | #008393 |
| Body Font | Arial |
| Heading Font | Arial |

## Color Palette

- primary: #32566A
- secondary: #1B9CAA
- accent: #008393
- background: #FFFFFF
- textPrimary: #002A41
- link: #002A41

## Typography

- primary: Arial — https://fonts.google.com/specimen/Arial
- heading: Arial — https://fonts.google.com/specimen/Arial

## Visual Assets

- Logo: https://cdn.prod.website-files.com/60ca04db4f6f99b4bc1e050f/60ca0543665e168ba274c9fe_logo.svg
- Favicon: https://cdn.prod.website-files.com/60ca04db4f6f99b4bc1e050f/60f78b09fe69a25612415e0a_favicon-32x32.png
- Social card (og:image): https://cdn.prod.website-files.com/60ca04db4f6f99b4bc1e050f/66070f2a23b318140efae311_logo-nextmv-open-graph-www.svg

## UI Components

- input: background=#002336, textColor=#FFFFFF, borderColor=#32566A, borderRadius=5px, shadow=none
- buttonPrimary: background=#008393, textColor=#FFFFFF, borderColor=#008393, borderRadius=5px, shadow=none
- buttonSecondary: background=#F2F3F6, textColor=#008393, borderColor=#008393, borderRadius=5px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals and developers

## Nextmv Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Daniel Mueller**
  - Image: https://cdn.prod.website-files.com/60dee0fad10d14c8ab66dd74/641095042bc57ce6cbf04840_blog-banner-order-fulfillment-decision-model-mip.png
  - Source: https://www.nextmv.io/author/daniel-mueller
- **Blog: Decision science, optimization, and more | Nextmv**
  - Image: https://cdn.prod.website-files.com/60dee0fad10d14c8ab66dd74/69df9eb8a1c353a8d810ccbf_success_and_failure_in_DS_interview_blog_banner.png
  - Source: https://www.nextmv.io/blog
- **Shadow tests · Nextmv Docs**
  - Image: https://www.nextmv.io/images/content/platform/shadow-test.png
  - Source: https://www.nextmv.io/docs/using-nextmv/experiments/shadow
- **Blog: Decision science, optimization, and more | Nextmv**
  - Image: https://cdn.prod.website-files.com/60dee0fad10d14c8ab66dd74/69c18cdd5ba2f527154925a4_OSS_in_OR_interview_blog_banner.png
  - Source: https://www.nextmv.io/blog
- **To change my decision model, or not? That's not a question. It's a test.**
  - Image: https://cdn.prod.website-files.com/60dee0fad10d14c8ab66dd74/64f9e0a05694e9300336d243_blog-banner-batch-experiments-to-change-my-model-or-not.jpg
  - Source: https://www.nextmv.io/blog/to-change-my-decision-model-or-not-thats-not-a-question-its-a-test
- **Renuka Gough**
  - Image: https://cdn.prod.website-files.com/60dee0fad10d14c8ab66dd74/682f29a9d323d38b134e6558_blog-banner-queueing.png
  - Source: https://www.nextmv.io/author/renuka-gough?2d3d6081_page=2

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Arial",
      "role": "body"
    },
    {
      "family": "Helvetica Neue",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#32566A",
    "secondary": "#1B9CAA",
    "accent": "#008393",
    "background": "#FFFFFF",
    "textPrimary": "#002A41",
    "link": "#002A41"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Arial",
      "heading": "Arial"
    },
    "fontStacks": {
      "heading": [
        "L10",
        "sans-serif"
      ],
      "body": [
        "Arial",
        "Helvetica Neue",
        "Helvetica",
        "sans-serif"
      ],
      "paragraph": [
        "L10",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "56px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "input": {
      "background": "#002336",
      "textColor": "#FFFFFF",
      "borderColor": "#32566A",
      "borderRadius": "5px",
      "borderRadiusCorners": {
        "topLeft": "5px",
        "topRight": "5px",
        "bottomRight": "5px",
        "bottomLeft": "5px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#008393",
      "textColor": "#FFFFFF",
      "borderColor": "#008393",
      "borderRadius": "5px",
      "borderRadiusCorners": {
        "topLeft": "5px",
        "topRight": "5px",
        "bottomRight": "5px",
        "bottomLeft": "5px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F2F3F6",
      "textColor": "#008393",
      "borderColor": "#008393",
      "borderRadius": "5px",
      "borderRadiusCorners": {
        "topLeft": "5px",
        "topRight": "5px",
        "bottomRight": "5px",
        "bottomLeft": "5px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/60ca04db4f6f99b4bc1e050f/60ca0543665e168ba274c9fe_logo.svg",
    "favicon": "https://cdn.prod.website-files.com/60ca04db4f6f99b4bc1e050f/60f78b09fe69a25612415e0a_favicon-32x32.png",
    "ogImage": "https://cdn.prod.website-files.com/60ca04db4f6f99b4bc1e050f/66070f2a23b318140efae311_logo-nextmv-open-graph-www.svg",
    "logoHref": "/",
    "logoAlt": "Nextmv"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Nextmv'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Try for free",
      "reasoning": "Button #0 with text 'Try for free' uses a vibrant brand color (#008393) and action-oriented text, making it the primary CTA."
    },
    "secondary": {
      "index": 1,
      "text": "Talk with us",
      "reasoning": "Button #1 with text 'Talk with us' has a different, more subtle background color (#F2F3F6) and serves as a secondary action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals and developers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Nextmv'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```