# NexTravel Brand Identity

A complete profile of **NexTravel**'s visual system — colors, typography, components, and personality — extracted from https://www.nextravel.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/nextravel
- Machine-readable JSON: https://characterquilt.com/branding/nextravel.json
- Per-page llms.txt: https://characterquilt.com/branding/nextravel/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #BEFF50 |
| Accent | #BEFF50 |
| Body Font | Roboto |
| Heading Font | Roboto |

## Color Palette

- primary: #BEFF50
- secondary: #1D5D90
- accent: #BEFF50
- background: #F5F5EB
- textPrimary: #14140F
- link: #216BA5

## Typography

- primary: Roboto — https://fonts.google.com/specimen/Roboto
- heading: Roboto — https://fonts.google.com/specimen/Roboto

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20width%3D%2278%22%20viewBox%3D%220%200%20138%2071%22%20fill%3D%22%2314140F%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-testid%3D%22logo-perk%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M48.3146%2028.488C39.4161%2028.488%2033.4059%2034.8839%2033.4059%2044.2723C33.4059%2053.6607%2039.6203%2059.9393%2048.5772%2059.9393C55.5209%2059.9393%2061.2685%2055.5678%2062.4355%2049.612C62.4647%2049.4066%2062.3188%2049.2306%2062.1438%2049.2306H55.9586C55.8127%2049.2306%2055.696%2049.3186%2055.6668%2049.436C54.5581%2052.3992%2051.9615%2053.9835%2048.5188%2053.9835C43.8216%2053.9835%2040.8165%2050.9322%2040.3205%2045.8859H62.2896C62.4647%2045.8859%2062.5814%2045.7686%2062.6106%2045.5926C62.6689%2044.6244%2062.6397%2043.8029%2062.5814%2043.0988C62.2313%2033.857%2056.863%2028.488%2048.3146%2028.488ZM40.6123%2040.6343C41.5459%2036.2628%2044.1717%2033.9744%2048.2562%2033.9744C52.3408%2033.9744%2054.9666%2036.3802%2055.5209%2040.6343H40.6123ZM101.414%2041.7785L113.113%2029.7202C113.142%2029.6909%20113.142%2029.6616%20113.142%2029.6322C113.142%2029.5442%20113.084%2029.4855%20112.997%2029.4855H104.623C104.536%2029.4855%20104.448%2029.5149%20104.39%2029.5736L92.9531%2041.5145V17.75C92.9531%2017.574%2092.8072%2017.4273%2092.6321%2017.4273H86.3011C86.126%2017.4273%2085.9801%2017.574%2085.9801%2017.75V58.619C85.9801%2058.795%2086.126%2058.9417%2086.3011%2058.9417H92.6321C92.8072%2058.9417%2092.9531%2058.795%2092.9531%2058.619V47.1182H97.0668L105.499%2058.8244C105.557%2058.9124%20105.644%2058.9417%20105.761%2058.9417H113.522C113.638%2058.9417%20113.755%2058.8244%20113.755%2058.707C113.755%2058.6483%20113.726%2058.619%20113.697%2058.5603L101.414%2041.7785ZM16.6884%2028.488C11.9911%2028.488%208.66512%2031.9207%208.11078%2033.4463H6.73953V29.8376C6.73953%2029.6616%206.59366%2029.5149%206.4186%2029.5149H0.32093C0.145877%2029.5149%200%2029.6616%200%2029.8376C0.058351%2031.0112%200.116702%2032.8302%200.116702%2034.9426V70.6773C0.116702%2070.8533%200.262579%2071%200.437632%2071H6.71036C6.88541%2071%207.03129%2070.8533%207.03129%2070.6773V56.6826H8.40254C9.68626%2058.7364%2012.8956%2059.9686%2016.3966%2059.9686C25.2368%2059.9686%2030.8677%2052.9273%2030.8677%2044.1843C30.8677%2035.4413%2025.7036%2028.488%2016.6884%2028.488ZM15.2296%2053.8368C10.2114%2053.8368%206.65201%2049.964%206.65201%2044.2136C6.65201%2038.4632%2010.2114%2034.7079%2015.2296%2034.7079C20.2478%2034.7079%2023.6905%2038.4339%2023.6905%2044.2136C23.6905%2049.9934%2020.1894%2053.8368%2015.2296%2053.8368ZM74.1641%2032.5368H72.7928L72.7636%2029.8083C72.7636%2029.6322%2072.6178%2029.4855%2072.4427%2029.4855H66.1408C65.9658%2029.4855%2065.8199%2029.6322%2065.8199%2029.8083C65.8782%2031.1285%2065.9366%2033.0062%2065.9366%2034.9132V58.619C65.9366%2058.795%2066.0825%2058.9417%2066.2575%2058.9417H72.5886C72.7636%2058.9417%2072.9095%2058.795%2072.9095%2058.619V44.3017C72.9095%2038.6686%2076.0313%2035.5587%2081.312%2035.5587C81.8372%2035.5587%2082.3332%2035.588%2082.8584%2035.6467C83.0334%2035.676%2083.2085%2035.5293%2083.2085%2035.324V29.4562C83.2085%2029.3095%2083.1209%2029.1921%2082.9751%2029.1628C82.6249%2029.0748%2082.0998%2029.0161%2081.5746%2028.9868C78.307%2029.0748%2075.5645%2029.955%2074.1641%2032.5368ZM121.924%200.26405C121.953%200.117355%20122.099%200%20122.245%200H124.433C124.579%200%20124.725%200.117355%20124.754%200.26405L126.038%209.71116C126.067%209.91653%20125.892%2010.0926%20125.659%2010.0632L123.383%209.68182H123.266L120.991%2010.0632C120.786%2010.0926%20120.582%209.91653%20120.611%209.71116L121.924%200.26405ZM137.708%2017.0752C137.883%2017.0752%20138%2016.9285%20138%2016.7525V14.5814C138%2014.4054%20137.883%2014.288%20137.708%2014.2587L123.383%2012.9091H123.325L108.97%2014.2587C108.795%2014.288%20108.679%2014.4054%20108.679%2014.5814V16.7525C108.679%2016.9285%20108.795%2017.0459%20108.97%2017.0752L119.561%2017.9554C119.649%2017.9554%20119.707%2017.9847%20119.765%2018.0434L120.524%2018.8062C120.582%2018.8649%20120.611%2018.9236%20120.611%2018.9822L121.924%2029.1921C121.953%2029.3388%20122.07%2029.4562%20122.245%2029.4562H124.433C124.579%2029.4562%20124.725%2029.3388%20124.754%2029.1921L126.067%2018.9822C126.067%2018.9236%20126.096%2018.8355%20126.155%2018.8062L126.913%2018.0434C126.972%2017.9847%20127.03%2017.9554%20127.118%2017.9554L137.708%2017.0752Z%22%20fill%3D%22%2314140F%22%20style%3D%22fill%3A%20rgb(20%2C%2020%2C%2015)%20!important%3B%22%2F%3E%3C%2Fsvg%3E
- Favicon: https://d2balr5nj4353r.cloudfront.net/favicon-32x32.png
- Social card (og:image): https://a.storyblok.com/f/287723338557348/5264x3440/f3cbdc0e1e/preview-thumbnail.png/m/1200x628

## UI Components

- buttonPrimary: background=#BEFF50, textColor=#14140F, borderRadius=26px, shadow=none
- buttonSecondary: background=transparent, textColor=#14140F, borderColor=#14140F, borderRadius=26px, shadow=none

## Brand Personality

Tone: modern · Energy: high · Audience: business professionals and travelers

## NexTravel Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **The intelligent platform for travel and spend | Perk**
  - Image: https://a.storyblok.com/f/287723338557348/1987x2905/538e11e107/en_product-ui_phone_mobile.png/m/filters:quality(75):format(webp)
  - Source: http://nextravel.com/
- **The intelligent platform for travel and spend | Perk**
  - Image: https://a.storyblok.com/f/287723338557348/1201x1521/431e98b369/photography_quick-trip-changes.png/m/filters:quality(75):format(webp)
  - Source: http://nextravel.com/
- **The intelligent platform for travel and spend | Perk**
  - Image: https://a.storyblok.com/f/287723338557348/1200x750/65c16edb91/us_product-ui_events-platform.png/m/filters:quality(75):format(webp)
  - Source: http://nextravel.com/
- **The intelligent platform for travel and spend | Perk**
  - Image: https://a.storyblok.com/f/287723338557348/1200x750/65c16edb91/us_product-ui_events-platform.png
  - Source: http://nextravel.com/
- **The intelligent platform for travel and spend | Perk**
  - Image: https://a.storyblok.com/f/287723338557348/572x240/8b6a6d36fb/nordcloud-logo.png
  - Source: http://nextravel.com/
- **The intelligent platform for travel and spend | Perk**
  - Image: https://a.storyblok.com/f/287723338557348/1201x693/59df617200/illustration_invoice-processing.png/m/filters:quality(75):format(webp)
  - Source: http://nextravel.com/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Oxygen",
      "role": "body"
    },
    {
      "family": "Ubuntu",
      "role": "body"
    },
    {
      "family": "Cantarell",
      "role": "body"
    },
    {
      "family": "Fira Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#BEFF50",
    "secondary": "#1D5D90",
    "accent": "#BEFF50",
    "background": "#F5F5EB",
    "textPrimary": "#14140F",
    "link": "#216BA5"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roboto",
      "heading": "Roboto"
    },
    "fontStacks": {
      "heading": [
        "OTSono",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "OTSono",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Oxygen",
        "Ubuntu",
        "Cantarell",
        "Fira Sans",
        "Droid Sans",
        "Helvetica Neue",
        "sans-serif"
      ],
      "paragraph": [
        "OTSono",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Helvetica",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "90px",
      "h2": "80px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#BEFF50",
      "textColor": "#14140F",
      "borderRadius": "26px",
      "borderRadiusCorners": {
        "topLeft": "26px",
        "topRight": "26px",
        "bottomRight": "26px",
        "bottomLeft": "26px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#14140F",
      "borderColor": "#14140F",
      "borderRadius": "26px",
      "borderRadiusCorners": {
        "topLeft": "26px",
        "topRight": "26px",
        "bottomRight": "26px",
        "bottomLeft": "26px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%2278%22%20viewBox%3D%220%200%20138%2071%22%20fill%3D%22%2314140F%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-testid%3D%22logo-perk%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M48.3146%2028.488C39.4161%2028.488%2033.4059%2034.8839%2033.4059%2044.2723C33.4059%2053.6607%2039.6203%2059.9393%2048.5772%2059.9393C55.5209%2059.9393%2061.2685%2055.5678%2062.4355%2049.612C62.4647%2049.4066%2062.3188%2049.2306%2062.1438%2049.2306H55.9586C55.8127%2049.2306%2055.696%2049.3186%2055.6668%2049.436C54.5581%2052.3992%2051.9615%2053.9835%2048.5188%2053.9835C43.8216%2053.9835%2040.8165%2050.9322%2040.3205%2045.8859H62.2896C62.4647%2045.8859%2062.5814%2045.7686%2062.6106%2045.5926C62.6689%2044.6244%2062.6397%2043.8029%2062.5814%2043.0988C62.2313%2033.857%2056.863%2028.488%2048.3146%2028.488ZM40.6123%2040.6343C41.5459%2036.2628%2044.1717%2033.9744%2048.2562%2033.9744C52.3408%2033.9744%2054.9666%2036.3802%2055.5209%2040.6343H40.6123ZM101.414%2041.7785L113.113%2029.7202C113.142%2029.6909%20113.142%2029.6616%20113.142%2029.6322C113.142%2029.5442%20113.084%2029.4855%20112.997%2029.4855H104.623C104.536%2029.4855%20104.448%2029.5149%20104.39%2029.5736L92.9531%2041.5145V17.75C92.9531%2017.574%2092.8072%2017.4273%2092.6321%2017.4273H86.3011C86.126%2017.4273%2085.9801%2017.574%2085.9801%2017.75V58.619C85.9801%2058.795%2086.126%2058.9417%2086.3011%2058.9417H92.6321C92.8072%2058.9417%2092.9531%2058.795%2092.9531%2058.619V47.1182H97.0668L105.499%2058.8244C105.557%2058.9124%20105.644%2058.9417%20105.761%2058.9417H113.522C113.638%2058.9417%20113.755%2058.8244%20113.755%2058.707C113.755%2058.6483%20113.726%2058.619%20113.697%2058.5603L101.414%2041.7785ZM16.6884%2028.488C11.9911%2028.488%208.66512%2031.9207%208.11078%2033.4463H6.73953V29.8376C6.73953%2029.6616%206.59366%2029.5149%206.4186%2029.5149H0.32093C0.145877%2029.5149%200%2029.6616%200%2029.8376C0.058351%2031.0112%200.116702%2032.8302%200.116702%2034.9426V70.6773C0.116702%2070.8533%200.262579%2071%200.437632%2071H6.71036C6.88541%2071%207.03129%2070.8533%207.03129%2070.6773V56.6826H8.40254C9.68626%2058.7364%2012.8956%2059.9686%2016.3966%2059.9686C25.2368%2059.9686%2030.8677%2052.9273%2030.8677%2044.1843C30.8677%2035.4413%2025.7036%2028.488%2016.6884%2028.488ZM15.2296%2053.8368C10.2114%2053.8368%206.65201%2049.964%206.65201%2044.2136C6.65201%2038.4632%2010.2114%2034.7079%2015.2296%2034.7079C20.2478%2034.7079%2023.6905%2038.4339%2023.6905%2044.2136C23.6905%2049.9934%2020.1894%2053.8368%2015.2296%2053.8368ZM74.1641%2032.5368H72.7928L72.7636%2029.8083C72.7636%2029.6322%2072.6178%2029.4855%2072.4427%2029.4855H66.1408C65.9658%2029.4855%2065.8199%2029.6322%2065.8199%2029.8083C65.8782%2031.1285%2065.9366%2033.0062%2065.9366%2034.9132V58.619C65.9366%2058.795%2066.0825%2058.9417%2066.2575%2058.9417H72.5886C72.7636%2058.9417%2072.9095%2058.795%2072.9095%2058.619V44.3017C72.9095%2038.6686%2076.0313%2035.5587%2081.312%2035.5587C81.8372%2035.5587%2082.3332%2035.588%2082.8584%2035.6467C83.0334%2035.676%2083.2085%2035.5293%2083.2085%2035.324V29.4562C83.2085%2029.3095%2083.1209%2029.1921%2082.9751%2029.1628C82.6249%2029.0748%2082.0998%2029.0161%2081.5746%2028.9868C78.307%2029.0748%2075.5645%2029.955%2074.1641%2032.5368ZM121.924%200.26405C121.953%200.117355%20122.099%200%20122.245%200H124.433C124.579%200%20124.725%200.117355%20124.754%200.26405L126.038%209.71116C126.067%209.91653%20125.892%2010.0926%20125.659%2010.0632L123.383%209.68182H123.266L120.991%2010.0632C120.786%2010.0926%20120.582%209.91653%20120.611%209.71116L121.924%200.26405ZM137.708%2017.0752C137.883%2017.0752%20138%2016.9285%20138%2016.7525V14.5814C138%2014.4054%20137.883%2014.288%20137.708%2014.2587L123.383%2012.9091H123.325L108.97%2014.2587C108.795%2014.288%20108.679%2014.4054%20108.679%2014.5814V16.7525C108.679%2016.9285%20108.795%2017.0459%20108.97%2017.0752L119.561%2017.9554C119.649%2017.9554%20119.707%2017.9847%20119.765%2018.0434L120.524%2018.8062C120.582%2018.8649%20120.611%2018.9236%20120.611%2018.9822L121.924%2029.1921C121.953%2029.3388%20122.07%2029.4562%20122.245%2029.4562H124.433C124.579%2029.4562%20124.725%2029.3388%20124.754%2029.1921L126.067%2018.9822C126.067%2018.9236%20126.096%2018.8355%20126.155%2018.8062L126.913%2018.0434C126.972%2017.9847%20127.03%2017.9554%20127.118%2017.9554L137.708%2017.0752Z%22%20fill%3D%22%2314140F%22%20style%3D%22fill%3A%20rgb(20%2C%2020%2C%2015)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://d2balr5nj4353r.cloudfront.net/favicon-32x32.png",
    "ogImage": "https://a.storyblok.com/f/287723338557348/5264x3440/f3cbdc0e1e/preview-thumbnail.png/m/1200x628",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 16,
    "reasoning": "Selected #0 because it is visible, medium-sized, located at the top of the page, and links to the homepage, matching the brand 'Perk'.",
    "confidence": 0.85,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Discover our product",
      "reasoning": "Button #0 has a vibrant brand color (#BEFF50) and action-oriented text ('Discover our product'), making it the primary CTA."
    },
    "secondary": {
      "index": 5,
      "text": "Show all features",
      "reasoning": "Button #5 has a transparent background, providing a clear contrast to the primary button's vibrant color, and serves as a secondary action ('Show all features')."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "business professionals and travelers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, located at the top of the page, and links to the homepage, matching the brand 'Perk'.",
        "confidence": 0.85
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```