# Nile Brand Identity

A complete profile of **Nile**'s visual system — colors, typography, components, and personality — extracted from https://www.thenile.dev/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/nile
- Machine-readable JSON: https://characterquilt.com/branding/nile.json
- Per-page llms.txt: https://characterquilt.com/branding/nile/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #6FE2FF |
| Accent | #6FE2FF |
| Body Font | Aeonik |
| Heading Font | Aeonik |

## Color Palette

- primary: #6FE2FF
- secondary: #D8D3FF
- accent: #6FE2FF
- background: #000000
- textPrimary: #000000
- link: #FFBA6A

## Typography

- primary: Aeonik — https://fonts.google.com/specimen/Aeonik
- heading: Aeonik — https://fonts.google.com/specimen/Aeonik

## Visual Assets

- Logo: https://www.thenile.dev/_next/static/media/logo.e7373c7a.svg
- Favicon: https://www.thenile.dev/favicon.ico
- Social card (og:image): https://www.thenile.dev/opengraph/nile.jpg

## UI Components

- buttonPrimary: background=#6FE2FF, textColor=#0E0E0E, borderRadius=10px, shadow=none
- buttonSecondary: background=#0E0E0E, textColor=#D9D9D9, borderColor=#3F3F46, borderRadius=9999px, shadow=none

## Brand Personality

Tone: modern · Energy: high · Audience: B2B and AI companies

## Nile Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Hacking SaaS | Substack**
  - Image: https://substackcdn.com/image/fetch/$s_!_f-i!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F20de09e3-635a-4345-94e2-a953a93ca5a2_4032x3024.jpeg
  - Source: https://hackingsaas.thenile.dev/
- **Blog | Nile Database**
  - Image: https://www.thenile.dev/_next/image?url=%2Fblog%2F2025-12-18-postgres-and-wireshark%2Fcover.webp&w=1200&q=75
  - Source: https://www.thenile.dev/blog
- **Postgres re-engineered for B2B apps**
  - Image: https://www.thenile.dev/templates/DrizzleTodoApp.png
  - Source: https://www.thenile.dev/templates/AI-Native%20multi-tenant%20SaaS%20with%20Nile%20and%20Drizzle%20ORM
- **Things DBs Don't Do - But Should**
  - Image: https://www.thenile.dev/_next/static/media/coffee.e4698962.webp
  - Source: https://www.thenile.dev/blog/things-dbs-dont-do
- **Introducing Nile, Serverless Postgres for modern SaaS**
  - Image: https://www.thenile.dev/blog/introducing_nile.png
  - Source: https://www.thenile.dev/blog/introducing-nile
- **Introducing Nile CLI**
  - Image: https://www.thenile.dev/blog/2025-03-12-introducing-nile-cli/usingnileforworkspace.png
  - Source: https://www.thenile.dev/blog/introducing-nile-cli

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Aeonik",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#6FE2FF",
    "secondary": "#D8D3FF",
    "accent": "#6FE2FF",
    "background": "#000000",
    "textPrimary": "#000000",
    "link": "#FFBA6A"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Aeonik",
      "heading": "Aeonik"
    },
    "fontStacks": {
      "heading": [
        "Aeonik"
      ],
      "body": [
        "Aeonik"
      ],
      "paragraph": [
        "Aeonik"
      ]
    },
    "fontSizes": {
      "h1": "96px",
      "h2": "32px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "9px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#6FE2FF",
      "textColor": "#0E0E0E",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#0E0E0E",
      "textColor": "#D9D9D9",
      "borderColor": "#3F3F46",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.thenile.dev/_next/static/media/logo.e7373c7a.svg",
    "favicon": "https://www.thenile.dev/favicon.ico",
    "ogImage": "https://www.thenile.dev/opengraph/nile.jpg",
    "logoHref": "/",
    "logoAlt": "Nile Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Nile'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Sign up",
      "reasoning": "Button #0 with text 'Sign up' uses the vibrant brand color #6FE2FF, making it the most prominent call-to-action on the page."
    },
    "secondary": {
      "index": 1,
      "text": "View on X",
      "reasoning": "Button #1 with text 'View on X' uses a different background color (#0E0E0E) and serves as a secondary action, likely for social engagement."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "B2B and AI companies"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Nile'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```