# Nilus Brand Identity

A complete profile of **Nilus**'s visual system — colors, typography, components, and personality — extracted from https://www.nilus.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/nilus
- Machine-readable JSON: https://characterquilt.com/branding/nilus.json
- Per-page llms.txt: https://characterquilt.com/branding/nilus/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #3827B0 |
| Accent | #7204D2 |
| Body Font | Inter Variable |
| Heading Font | Intertight Variable |

## Color Palette

- primary: #3827B0
- secondary: #669FF5
- accent: #7204D2
- background: #FFFFFF
- textPrimary: #1F1F1F
- link: #7204D2

## Typography

- primary: Inter Variable — https://fonts.google.com/specimen/Inter+Variable
- heading: Intertight Variable — https://fonts.google.com/specimen/Intertight+Variable

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20width%3D%22113%22%20height%3D%2230%22%20viewBox%3D%220%200%20113%2030%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%0A%3Cpath%20d%3D%22M48.5566%209.91265V27.5301H51.4569V17.5798C51.4569%2016.7847%2051.5592%2016.0577%2051.7639%2015.3989C51.9916%2014.7174%2052.3214%2014.1267%2052.7537%2013.627C53.1858%2013.1272%2053.7205%2012.741%2054.3572%2012.4684C55.017%2012.1957%2055.7905%2012.0595%2056.6776%2012.0595C57.7922%2012.0595%2058.668%2012.3775%2059.305%2013.0136C59.9421%2013.6497%2060.2604%2014.5129%2060.2604%2015.6034V27.5301H63.1607V15.9441C63.1607%2014.99%2063.0584%2014.1267%2062.8537%2013.3543C62.6718%2012.5592%2062.3418%2011.8777%2061.8642%2011.3098C61.3864%2010.7418%2060.761%2010.2988%2059.9876%209.98079C59.2141%209.66274%2058.2473%209.50373%2057.0869%209.50373C54.4709%209.50373%2052.5601%2010.5715%2051.3546%2012.7069H51.2864V9.91265H48.5566Z%22%20fill%3D%22%231f1f1f%22%20style%3D%22fill%3A%20rgb(31%2C%2031%2C%2031)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M69.2231%206.74354V3.1996H66.3228V6.74354H69.2231ZM66.3228%209.91265V27.5301H69.2231V9.91265H66.3228Z%22%20fill%3D%22%231f1f1f%22%20style%3D%22fill%3A%20rgb(31%2C%2031%2C%2031)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M72.522%203.1996V27.5301H75.4226V3.1996H72.522Z%22%20fill%3D%22%231f1f1f%22%20style%3D%22fill%3A%20rgb(31%2C%2031%2C%2031)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M93.1551%2027.5301V9.91265H90.2548V19.8629C90.2548%2020.658%2090.1411%2021.3964%2089.9133%2022.0779C89.7087%2022.7367%2089.3903%2023.316%2088.9579%2023.8158C88.5259%2024.3156%2087.9798%2024.7018%2087.3204%2024.9744C86.6833%2025.247%2085.9212%2025.3833%2085.034%2025.3833C83.9195%2025.3833%2083.0437%2025.0652%2082.4066%2024.4292C81.7696%2023.7931%2081.4512%2022.9298%2081.4512%2021.8394V9.91265H78.5506V21.4986C78.5506%2022.4527%2078.6419%2023.3274%2078.8238%2024.1225C79.0285%2024.8949%2079.3696%2025.565%2079.8475%2026.133C80.3253%2026.7009%2080.9507%2027.1439%2081.7241%2027.462C82.4976%2027.7573%2083.4644%2027.905%2084.6244%2027.905C85.9212%2027.905%2087.0472%2027.655%2088.0025%2027.1553C88.9579%2026.6328%2089.7428%2025.8263%2090.3571%2024.7358H90.4253V27.5301H93.1551Z%22%20fill%3D%22%231f1f1f%22%20style%3D%22fill%3A%20rgb(31%2C%2031%2C%2031)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M97.9206%2021.9757H95.0204C95.0658%2023.0661%2095.2932%2023.9975%2095.7029%2024.7699C96.1122%2025.5196%2096.6583%2026.133%2097.3408%2026.61C98.023%2027.0644%2098.8078%2027.3938%2099.695%2027.5982C100.582%2027.8027%20101.515%2027.905%20102.493%2027.905C103.38%2027.905%20104.268%2027.8141%20105.155%2027.6323C106.065%2027.4733%20106.872%2027.178%20107.577%2026.7464C108.305%2026.3147%20108.885%2025.7468%20109.317%2025.0425C109.773%2024.3383%20110%2023.4523%20110%2022.3846C110%2021.544%20109.829%2020.8398%20109.488%2020.2718C109.17%2019.7039%20108.738%2019.2382%20108.192%2018.8747C107.668%2018.4885%20107.054%2018.1818%20106.349%2017.9547C105.666%2017.7275%20104.961%2017.5344%20104.234%2017.3754C103.551%2017.2163%20102.868%2017.0687%20102.186%2016.9324C101.503%2016.7733%20100.889%2016.5916%20100.343%2016.3871C99.7976%2016.16%2099.3425%2015.8874%2098.9787%2015.5693C98.6373%2015.2285%2098.4667%2014.8083%2098.4667%2014.3085C98.4667%2013.8541%2098.5804%2013.4907%2098.8078%2013.2181C99.0355%2012.9227%2099.3312%2012.6955%2099.695%2012.5365C100.059%2012.3548%20100.457%2012.2298%20100.889%2012.1617C101.344%2012.0935%20101.788%2012.0595%20102.22%2012.0595C102.698%2012.0595%20103.164%2012.1162%20103.619%2012.2298C104.097%2012.3207%20104.529%2012.4797%20104.916%2012.7069C105.303%2012.9341%20105.621%2013.2408%20105.871%2013.627C106.122%2013.9904%20106.269%2014.4561%20106.315%2015.0241H109.215C109.147%2013.9564%20108.92%2013.0704%20108.533%2012.3661C108.146%2011.6392%20107.623%2011.0712%20106.963%2010.6623C106.326%2010.2307%20105.587%209.93537%20104.745%209.77633C103.903%209.59459%20102.982%209.50373%20101.981%209.50373C101.208%209.50373%20100.423%209.60594%2099.6268%209.8104C98.8533%209.99214%2098.1484%2010.2875%2097.5113%2010.6964C96.897%2011.0826%2096.3854%2011.5937%2095.9757%2012.2298C95.5892%2012.8659%2095.3956%2013.627%2095.3956%2014.5129C95.3956%2015.6488%2095.6801%2016.5348%2096.2486%2017.1709C96.8174%2017.807%2097.5227%2018.3068%2098.3644%2018.6703C99.2288%2019.011%20100.161%2019.2836%20101.162%2019.4881C102.163%2019.6698%20103.084%2019.8856%20103.926%2020.1355C104.791%2020.3627%20105.507%2020.6694%20106.076%2021.0556C106.645%2021.4418%20106.929%2022.0097%20106.929%2022.7594C106.929%2023.3046%20106.793%2023.759%20106.52%2024.1225C106.247%2024.4632%20105.894%2024.7245%20105.462%2024.9062C105.052%2025.088%20104.597%2025.2129%20104.097%2025.2811C103.596%2025.3492%20103.119%2025.3833%20102.664%2025.3833C102.072%2025.3833%20101.492%2025.3265%20100.924%2025.2129C100.378%2025.0993%2099.8772%2024.9176%2099.4221%2024.6677C98.9901%2024.3951%2098.6373%2024.043%2098.3644%2023.6113C98.0915%2023.157%2097.9434%2022.6118%2097.92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- Favicon: https://cdn.prod.website-files.com/63870625621d4114abfebd69/63870625621d41375afebda6_favicon.png
- Social card (og:image): https://cdn.prod.website-files.com/63870625621d4114abfebd69/65a65bf6e0e919d7d7d4c12a_Nilus-OG-graphic.png

## UI Components

- buttonPrimary: background=#1F1F1F, textColor=#FFFFFF, borderRadius=999px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#000000, borderRadius=999px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: financial professionals

## Nilus Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Cash Positions & Reporting | Nilus**
  - Image: https://cdn.prod.website-files.com/63870625621d4114abfebd69/6710ad66d422566602347871_cash-actuals-masthead.png
  - Source: https://www.nilus.com/product/cash-positions
- **Nilus Blog – All Categories**
  - Image: https://cdn.prod.website-files.com/6387300346c35f27a7535371/69bfe886dc6c465b6b1353b3_Blog%20Thumbnail%207.jpg
  - Source: https://www.nilus.com/blog-categories/blog
- **Nilus Raises $10M for AI Treasury Future**
  - Image: https://cdn.prod.website-files.com/6387300346c35f27a7535371/67be12ee7dc4f90cd62dbd61_Nilus_PRBlogPost.jpg
  - Source: https://www.nilus.com/post/nilus-raises-10m-reaching-18m-in-funding-to-lead-the-future-of-ai-powered-treasury-management
- **Nilus Blog – All Categories**
  - Image: https://cdn.prod.website-files.com/6387300346c35f27a7535371/692d5f77e24de846eeaf97b3_Blog%20Thumbnail.png
  - Source: https://www.nilus.com/blog-categories/blog
- **Nilus Blog – All Categories**
  - Image: https://cdn.prod.website-files.com/6387300346c35f27a7535371/67a192828c265a8973169e34_Nilus_MadeInBlogThumbnail.jpg
  - Source: https://www.nilus.com/blog-categories/case-studies
- **Insights on Cash Forecasting and Management | Nilus**
  - Image: https://cdn.prod.website-files.com/6387300346c35f27a7535371/69e46a3bb4869639478cc53a_Blog%20Thumbnail%2021.jpg
  - Source: https://www.nilus.com/blog

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter Variable",
      "role": "body"
    },
    {
      "family": "Intertight Variable",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#3827B0",
    "secondary": "#669FF5",
    "accent": "#7204D2",
    "background": "#FFFFFF",
    "textPrimary": "#1F1F1F",
    "link": "#7204D2"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter Variable",
      "heading": "Intertight Variable"
    },
    "fontStacks": {
      "heading": [
        "Intertight Variable",
        "sans-serif"
      ],
      "body": [
        "Linotype helveticaneueltpro lt",
        "sans-serif"
      ],
      "paragraph": [
        "Inter Variable",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "44px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#1F1F1F",
      "textColor": "#FFFFFF",
      "borderRadius": "999px",
      "borderRadiusCorners": {
        "topLeft": "999px",
        "topRight": "999px",
        "bottomRight": "999px",
        "bottomLeft": "999px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderRadius": "999px",
      "borderRadiusCorners": {
        "topLeft": "999px",
        "topRight": "999px",
        "bottomRight": "999px",
        "bottomLeft": "999px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": 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    "favicon": "https://cdn.prod.website-files.com/63870625621d4114abfebd69/63870625621d41375afebda6_favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/63870625621d4114abfebd69/65a65bf6e0e919d7d7d4c12a_Nilus-OG-graphic.png",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 22,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of the main brand logo.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Try it now for free",
      "reasoning": "Button #0 ('Try it now for free') is the primary CTA due to its action-oriented text and prominent placement. It uses a dark background (#1F1F1F) which contrasts well with the white text, making it stand out."
    },
    "secondary": {
      "index": 2,
      "text": "Book a demo",
      "reasoning": "Button #2 ('Book a demo') is selected as secondary because it has a different background color (#FFFFFF) and serves as a supportive action to the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "financial professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of the main brand logo.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```