{
  "name": "Nokken",
  "slug": "nokken",
  "domain": "https://www.the-nokken.com/",
  "sources": [
    "startups_gallery"
  ],
  "branding": {
    "colorScheme": "dark",
    "fonts": [
      {
        "family": "Acumin Pro",
        "role": "body"
      },
      {
        "family": "Sofia Pro",
        "role": "unknown"
      }
    ],
    "colors": {
      "primary": "#F3EAE4",
      "secondary": "#F2E9E3",
      "accent": "#2B1913",
      "background": "#222222",
      "textPrimary": "#2B1913",
      "link": "#2B1913"
    },
    "typography": {
      "fontFamilies": {
        "primary": "Acumin Pro",
        "heading": "Acumin Pro"
      },
      "fontStacks": {
        "heading": [
          "nokken"
        ],
        "body": [
          "acumin-pro"
        ],
        "paragraph": [
          "Acumin Pro",
          "sans-serif"
        ]
      },
      "fontSizes": {
        "h1": "25px",
        "h2": "50px",
        "body": "12px"
      }
    },
    "spacing": {
      "baseUnit": 4,
      "borderRadius": "0px"
    },
    "components": {
      "buttonPrimary": {
        "background": "#2B1913",
        "textColor": "#222222",
        "borderRadius": "0px",
        "borderRadiusCorners": {
          "topLeft": "0px",
          "topRight": "0px",
          "bottomRight": "0px",
          "bottomLeft": "0px"
        },
        "shadow": "none"
      }
    },
    "images": {
      "logo": "https://images.squarespace-cdn.com/content/v1/62b34058a1525e5b1bd8d1fc/9e75f45b-d249-44f1-8066-c47550772d79/black-02-01.png",
      "favicon": "https://images.squarespace-cdn.com/content/v1/62b34058a1525e5b1bd8d1fc/bfd5d102-71d3-4fc5-94ae-95301c9e7950/favicon.ico",
      "ogImage": "http://static1.squarespace.com/static/62b34058a1525e5b1bd8d1fc/t/62b46e4cbb8dc37928296dc5/1655991884171/black-02-01.png?format=1500w",
      "logoHref": "/",
      "logoAlt": "Nokken"
    },
    "__llm_logo_reasoning": {
      "selectedIndex": 4,
      "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand name 'Nokken'.",
      "confidence": 0.95,
      "source": "llm"
    },
    "__llm_button_reasoning": {
      "primary": {
        "index": 0,
        "text": "The CabinsThe Nokken DifferenceNokken Business PlatformSpace of Mind by NokkenSpecificationSustainab",
        "reasoning": "Button #0 is the only button detected and uses the accent color #2B1913, which is consistent with the brand's dark theme. It is likely the primary CTA due to its prominence and color usage."
      },
      "secondary": {
        "index": -1,
        "text": "N/A",
        "reasoning": "No secondary button with a different color was detected, so no valid secondary button exists."
      },
      "confidence": 0.9
    },
    "personality": {
      "tone": "minimalist",
      "energy": "low",
      "targetAudience": "travel enthusiasts"
    },
    "designSystem": {
      "framework": "custom",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0.9,
      "colors": 0.95,
      "overall": 0.925
    },
    "__llm_metadata": {
      "logoSelection": {
        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
          "selectedLogoIndex": 0,
          "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand name 'Nokken'.",
          "confidence": 0.95
        }
      },
      "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
      }
    }
  },
  "images": [
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/nokken/97c44fe549.webp",
      "alt": "NKN-Field Report 002 — Nokken",
      "source_url": "https://www.the-nokken.com/nknfield-report-002",
      "image_url": "https://online.fliphtml5.com/pylia/fuae/files/large/17f318bee97c0278f59a9139b2b3e0c3.webp?1757087675",
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      "bytes": 84022,
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    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/nokken/bc3fb86734.webp",
      "alt": "Nokken Business — Nokken",
      "source_url": "https://www.the-nokken.com/nokken-business",
      "image_url": "https://images.squarespace-cdn.com/content/v1/62b34058a1525e5b1bd8d1fc/9f5072cc-8205-4e68-87a0-1e563c59bd04/nokken_pigletinbed.jpg",
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    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/nokken/9e25cd4f7c.webp",
      "alt": "NKN-Field Report 002 — Nokken",
      "source_url": "https://www.the-nokken.com/nknfield-report-002",
      "image_url": "https://online.fliphtml5.com/pylia/fuae/files/large/ddc4eee13d75ed7b64454f68c74ce55e.webp?1757087675",
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      "query": "site:the-nokken.com",
      "query_suffix": "site:the-nokken.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/nokken/0945f1545e.webp",
      "alt": "Nokken Business — Nokken",
      "source_url": "https://www.the-nokken.com/nokken-business",
      "image_url": "https://images.squarespace-cdn.com/content/v1/62b34058a1525e5b1bd8d1fc/deb8b36e-306b-4bdc-bfa7-51da3e398f85/Taktcph_nokken_2.jpg",
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      "query": "site:the-nokken.com blog",
      "query_suffix": "site:the-nokken.com blog"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/nokken/a6fddc0682.webp",
      "alt": "NKN-Field Report 002 — Nokken",
      "source_url": "https://www.the-nokken.com/nknfield-report-002",
      "image_url": "https://online.fliphtml5.com/pylia/fuae/files/large/035a85fd2203583281e59cbd6c227648.webp?1757087675",
      "width": 2121,
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      "query": "site:the-nokken.com",
      "query_suffix": "site:the-nokken.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/nokken/d9bb49572e.webp",
      "alt": "Nokken Business — Nokken",
      "source_url": "https://www.the-nokken.com/nokken-business",
      "image_url": "https://images.squarespace-cdn.com/content/v1/62b34058a1525e5b1bd8d1fc/e8702702-fdee-4b43-ac20-27c77d94980d/nokken_starlink.png",
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      "bytes": 23478,
      "query": "site:the-nokken.com blog",
      "query_suffix": "site:the-nokken.com blog"
    }
  ],
  "font_resources": [
    {
      "family": "Acumin Pro",
      "google_fonts_url": "https://fonts.google.com/specimen/Acumin+Pro"
    },
    {
      "family": "Acumin Pro",
      "google_fonts_url": "https://fonts.google.com/specimen/Acumin+Pro"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Acumin+Pro&family=Acumin+Pro&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/nokken",
  "agent_instructions": "You are designing or implementing in Nokken's brand identity.\n\n# Brand profile\n- Company: Nokken\n- Source: https://www.the-nokken.com/\n- Color scheme: dark\n\n# Colors\n- primary: #F3EAE4\n- secondary: #F2E9E3\n- accent: #2B1913\n- background: #222222\n- textPrimary: #2B1913\n- link: #2B1913\n\n# Typography\n- primary: Acumin Pro — https://fonts.google.com/specimen/Acumin+Pro\n- heading: Acumin Pro — https://fonts.google.com/specimen/Acumin+Pro\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Acumin+Pro&family=Acumin+Pro&display=swap\">\n\n# UI Components\n- buttonPrimary: background=#2B1913, textColor=#222222, borderRadius=0px, shadow=none\n\n# Brand voice\n- Tone: minimalist\n- Energy: low\n- Audience: travel enthusiasts\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/nokken.json",
  "page_markdown": "# Nokken Brand Identity\n\nA complete profile of **Nokken**'s visual system — colors, typography, components, and personality — extracted from https://www.the-nokken.com/. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/nokken\n- Machine-readable JSON: https://characterquilt.com/branding/nokken.json\n- Per-page llms.txt: https://characterquilt.com/branding/nokken/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #F3EAE4 |\n| Accent | #2B1913 |\n| Body Font | Acumin Pro |\n| Heading Font | Acumin Pro |\n\n## Color Palette\n\n- primary: #F3EAE4\n- secondary: #F2E9E3\n- accent: #2B1913\n- background: #222222\n- textPrimary: #2B1913\n- link: #2B1913\n\n## Typography\n\n- primary: Acumin Pro — https://fonts.google.com/specimen/Acumin+Pro\n- heading: Acumin Pro — https://fonts.google.com/specimen/Acumin+Pro\n\n## Visual Assets\n\n- Logo: https://images.squarespace-cdn.com/content/v1/62b34058a1525e5b1bd8d1fc/9e75f45b-d249-44f1-8066-c47550772d79/black-02-01.png\n- Favicon: https://images.squarespace-cdn.com/content/v1/62b34058a1525e5b1bd8d1fc/bfd5d102-71d3-4fc5-94ae-95301c9e7950/favicon.ico\n- Social card (og:image): http://static1.squarespace.com/static/62b34058a1525e5b1bd8d1fc/t/62b46e4cbb8dc37928296dc5/1655991884171/black-02-01.png?format=1500w\n\n## UI Components\n\n- buttonPrimary: background=#2B1913, textColor=#222222, borderRadius=0px, shadow=none\n\n## Brand Personality\n\nTone: minimalist · Energy: low · Audience: travel enthusiasts\n\n## Nokken Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **NKN-Field Report 002 — Nokken**\n  - Image: https://online.fliphtml5.com/pylia/fuae/files/large/17f318bee97c0278f59a9139b2b3e0c3.webp?1757087675\n  - Source: https://www.the-nokken.com/nknfield-report-002\n- **Nokken Business — Nokken**\n  - Image: https://images.squarespace-cdn.com/content/v1/62b34058a1525e5b1bd8d1fc/9f5072cc-8205-4e68-87a0-1e563c59bd04/nokken_pigletinbed.jpg\n  - Source: https://www.the-nokken.com/nokken-business\n- **NKN-Field Report 002 — Nokken**\n  - Image: https://online.fliphtml5.com/pylia/fuae/files/large/ddc4eee13d75ed7b64454f68c74ce55e.webp?1757087675\n  - Source: https://www.the-nokken.com/nknfield-report-002\n- **Nokken Business — Nokken**\n  - Image: https://images.squarespace-cdn.com/content/v1/62b34058a1525e5b1bd8d1fc/deb8b36e-306b-4bdc-bfa7-51da3e398f85/Taktcph_nokken_2.jpg\n  - Source: https://www.the-nokken.com/nokken-business\n- **NKN-Field Report 002 — Nokken**\n  - Image: https://online.fliphtml5.com/pylia/fuae/files/large/035a85fd2203583281e59cbd6c227648.webp?1757087675\n  - Source: https://www.the-nokken.com/nknfield-report-002\n- **Nokken Business — Nokken**\n  - Image: https://images.squarespace-cdn.com/content/v1/62b34058a1525e5b1bd8d1fc/e8702702-fdee-4b43-ac20-27c77d94980d/nokken_starlink.png\n  - Source: https://www.the-nokken.com/nokken-business\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"dark\",\n  \"fonts\": [\n    {\n      \"family\": \"Acumin Pro\",\n      \"role\": \"body\"\n    },\n    {\n      \"family\": \"Sofia Pro\",\n      \"role\": \"unknown\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#F3EAE4\",\n    \"secondary\": \"#F2E9E3\",\n    \"accent\": \"#2B1913\",\n    \"background\": \"#222222\",\n    \"textPrimary\": \"#2B1913\",\n    \"link\": \"#2B1913\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Acumin Pro\",\n      \"heading\": \"Acumin Pro\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"nokken\"\n      ],\n      \"body\": [\n        \"acumin-pro\"\n      ],\n      \"paragraph\": [\n        \"Acumin Pro\",\n        \"sans-serif\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"25px\",\n      \"h2\": \"50px\",\n      \"body\": \"12px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 4,\n    \"borderRadius\": \"0px\"\n  },\n  \"components\": {\n    \"buttonPrimary\": {\n      \"background\": \"#2B1913\",\n      \"textColor\": \"#222222\",\n      \"borderRadius\": \"0px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"0px\",\n        \"topRight\": \"0px\",\n        \"bottomRight\": \"0px\",\n        \"bottomLeft\": \"0px\"\n      },\n      \"shadow\": \"none\"\n    }\n  },\n  \"images\": {\n    \"logo\": \"https://images.squarespace-cdn.com/content/v1/62b34058a1525e5b1bd8d1fc/9e75f45b-d249-44f1-8066-c47550772d79/black-02-01.png\",\n    \"favicon\": \"https://images.squarespace-cdn.com/content/v1/62b34058a1525e5b1bd8d1fc/bfd5d102-71d3-4fc5-94ae-95301c9e7950/favicon.ico\",\n    \"ogImage\": \"http://static1.squarespace.com/static/62b34058a1525e5b1bd8d1fc/t/62b46e4cbb8dc37928296dc5/1655991884171/black-02-01.png?format=1500w\",\n    \"logoHref\": \"/\",\n    \"logoAlt\": \"Nokken\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 4,\n    \"reasoning\": \"Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand name 'Nokken'.\",\n    \"confidence\": 0.95,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 0,\n      \"text\": \"The CabinsThe Nokken DifferenceNokken Business PlatformSpace of Mind by NokkenSpecificationSustainab\",\n      \"reasoning\": \"Button #0 is the only button detected and uses the accent color #2B1913, which is consistent with the brand's dark theme. It is likely the primary CTA due to its prominence and color usage.\"\n    },\n    \"secondary\": {\n      \"index\": -1,\n      \"text\": \"N/A\",\n      \"reasoning\": \"No secondary button with a different color was detected, so no valid secondary button exists.\"\n    },\n    \"confidence\": 0.9\n  },\n  \"personality\": {\n    \"tone\": \"minimalist\",\n    \"energy\": \"low\",\n    \"targetAudience\": \"travel enthusiasts\"\n  },\n  \"designSystem\": {\n    \"framework\": \"custom\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.9,\n    \"colors\": 0.95,\n    \"overall\": 0.925\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 0,\n        \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand name 'Nokken'.\",\n        \"confidence\": 0.95\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}