# Nokken Brand Identity

A complete profile of **Nokken**'s visual system — colors, typography, components, and personality — extracted from https://www.the-nokken.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/nokken
- Machine-readable JSON: https://characterquilt.com/branding/nokken.json
- Per-page llms.txt: https://characterquilt.com/branding/nokken/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #F3EAE4 |
| Accent | #2B1913 |
| Body Font | Acumin Pro |
| Heading Font | Acumin Pro |

## Color Palette

- primary: #F3EAE4
- secondary: #F2E9E3
- accent: #2B1913
- background: #222222
- textPrimary: #2B1913
- link: #2B1913

## Typography

- primary: Acumin Pro — https://fonts.google.com/specimen/Acumin+Pro
- heading: Acumin Pro — https://fonts.google.com/specimen/Acumin+Pro

## Visual Assets

- Logo: https://images.squarespace-cdn.com/content/v1/62b34058a1525e5b1bd8d1fc/9e75f45b-d249-44f1-8066-c47550772d79/black-02-01.png
- Favicon: https://images.squarespace-cdn.com/content/v1/62b34058a1525e5b1bd8d1fc/bfd5d102-71d3-4fc5-94ae-95301c9e7950/favicon.ico
- Social card (og:image): http://static1.squarespace.com/static/62b34058a1525e5b1bd8d1fc/t/62b46e4cbb8dc37928296dc5/1655991884171/black-02-01.png?format=1500w

## UI Components

- buttonPrimary: background=#2B1913, textColor=#222222, borderRadius=0px, shadow=none

## Brand Personality

Tone: minimalist · Energy: low · Audience: travel enthusiasts

## Nokken Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **NKN-Field Report 002 — Nokken**
  - Image: https://online.fliphtml5.com/pylia/fuae/files/large/17f318bee97c0278f59a9139b2b3e0c3.webp?1757087675
  - Source: https://www.the-nokken.com/nknfield-report-002
- **Nokken Business — Nokken**
  - Image: https://images.squarespace-cdn.com/content/v1/62b34058a1525e5b1bd8d1fc/9f5072cc-8205-4e68-87a0-1e563c59bd04/nokken_pigletinbed.jpg
  - Source: https://www.the-nokken.com/nokken-business
- **NKN-Field Report 002 — Nokken**
  - Image: https://online.fliphtml5.com/pylia/fuae/files/large/ddc4eee13d75ed7b64454f68c74ce55e.webp?1757087675
  - Source: https://www.the-nokken.com/nknfield-report-002
- **Nokken Business — Nokken**
  - Image: https://images.squarespace-cdn.com/content/v1/62b34058a1525e5b1bd8d1fc/deb8b36e-306b-4bdc-bfa7-51da3e398f85/Taktcph_nokken_2.jpg
  - Source: https://www.the-nokken.com/nokken-business
- **NKN-Field Report 002 — Nokken**
  - Image: https://online.fliphtml5.com/pylia/fuae/files/large/035a85fd2203583281e59cbd6c227648.webp?1757087675
  - Source: https://www.the-nokken.com/nknfield-report-002
- **Nokken Business — Nokken**
  - Image: https://images.squarespace-cdn.com/content/v1/62b34058a1525e5b1bd8d1fc/e8702702-fdee-4b43-ac20-27c77d94980d/nokken_starlink.png
  - Source: https://www.the-nokken.com/nokken-business

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Acumin Pro",
      "role": "body"
    },
    {
      "family": "Sofia Pro",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#F3EAE4",
    "secondary": "#F2E9E3",
    "accent": "#2B1913",
    "background": "#222222",
    "textPrimary": "#2B1913",
    "link": "#2B1913"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Acumin Pro",
      "heading": "Acumin Pro"
    },
    "fontStacks": {
      "heading": [
        "nokken"
      ],
      "body": [
        "acumin-pro"
      ],
      "paragraph": [
        "Acumin Pro",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "25px",
      "h2": "50px",
      "body": "12px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#2B1913",
      "textColor": "#222222",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://images.squarespace-cdn.com/content/v1/62b34058a1525e5b1bd8d1fc/9e75f45b-d249-44f1-8066-c47550772d79/black-02-01.png",
    "favicon": "https://images.squarespace-cdn.com/content/v1/62b34058a1525e5b1bd8d1fc/bfd5d102-71d3-4fc5-94ae-95301c9e7950/favicon.ico",
    "ogImage": "http://static1.squarespace.com/static/62b34058a1525e5b1bd8d1fc/t/62b46e4cbb8dc37928296dc5/1655991884171/black-02-01.png?format=1500w",
    "logoHref": "/",
    "logoAlt": "Nokken"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 4,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand name 'Nokken'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "The CabinsThe Nokken DifferenceNokken Business PlatformSpace of Mind by NokkenSpecificationSustainab",
      "reasoning": "Button #0 is the only button detected and uses the accent color #2B1913, which is consistent with the brand's dark theme. It is likely the primary CTA due to its prominence and color usage."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "No secondary button with a different color was detected, so no valid secondary button exists."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "minimalist",
    "energy": "low",
    "targetAudience": "travel enthusiasts"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.95,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand name 'Nokken'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```