# Nomi Brand Identity

A complete profile of **Nomi**'s visual system — colors, typography, components, and personality — extracted from https://nomi.so. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/nomi
- Machine-readable JSON: https://characterquilt.com/branding/nomi.json
- Per-page llms.txt: https://characterquilt.com/branding/nomi/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #D8E6FD |
| Accent | #18181B |
| Body Font | GeistSans |
| Heading Font | GeistSans |

## Color Palette

- primary: #D8E6FD
- secondary: #BFDBFE
- accent: #18181B
- background: #FFFFFF
- textPrimary: #18181B
- link: #DFECFE

## Typography

- primary: GeistSans — https://fonts.google.com/specimen/GeistSans
- heading: GeistSans — https://fonts.google.com/specimen/GeistSans

## Visual Assets

- Logo: https://www.nomi.so/_next/image?url=%2Fimages%2Foptimized%2Fnomi-logo-48w.webp&w=48&q=75
- Favicon: https://www.nomi.so/favicon.ico
- Social card (og:image): https://www.nomi.so/opengraph-image?839e672026bdd77b

## UI Components

- buttonPrimary: background=#18181B, textColor=#FFFFFF, borderRadius=10px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#18181B, borderRadius=9999px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px

## Brand Personality

Tone: modern · Energy: medium · Audience: sales professionals and businesses looking for AI solutions

## Nomi Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **The Perfect Sales 1:1 Meeting Template for Managers in 2025 | Nomi**
  - Image: https://www.nomi.so/opengraph-image
  - Source: https://www.nomi.so/blog/sales-1-on-1-template
- **The Perfect Sales 1:1 Meeting Template for Managers in 2025 | Nomi**
  - Image: https://www.nomi.so/images/nomi-logo.png
  - Source: https://www.nomi.so/blog/sales-1-on-1-template
- **Nomi | Real-Time AI Sales Copilot for Live Calls**
  - Image: https://www.nomi.so/_next/image?url=%2Fimages%2Fsoc2-logo.png&w=3840&q=75
  - Source: https://www.nomi.so/
- **The Perfect Sales 1:1 Meeting Template for Managers in 2025 | Nomi**
  - Image: https://www.nomi.so/images/ccpa-logo.png
  - Source: https://www.nomi.so/blog/sales-1-on-1-template
- **The Perfect Sales 1:1 Meeting Template for Managers in 2025 | Nomi**
  - Image: https://www.nomi.so/images/gdpr-logo.png
  - Source: https://www.nomi.so/blog/sales-1-on-1-template
- **Klaus Nomi's Ad for Jägermeister (Circa 1980) | Open Culture**
  - Image: http://cdn8.openculture.com/wp-content/uploads/2014/08/NAK_JanMichael_Jaegermeister_Klaus-Nomi-2013_72-573x600.jpg
  - Source: https://www.openculture.com/2014/08/klaus-nomis-ad-for-jagermeister.html

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "GeistSans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#D8E6FD",
    "secondary": "#BFDBFE",
    "accent": "#18181B",
    "background": "#FFFFFF",
    "textPrimary": "#18181B",
    "link": "#DFECFE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "GeistSans",
      "heading": "GeistSans"
    },
    "fontStacks": {
      "heading": [
        "GeistSans"
      ],
      "body": [
        "GeistSans"
      ],
      "paragraph": [
        "GeistSans"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "36px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#18181B",
      "textColor": "#FFFFFF",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#18181B",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px"
    }
  },
  "images": {
    "logo": "https://www.nomi.so/_next/image?url=%2Fimages%2Foptimized%2Fnomi-logo-48w.webp&w=48&q=75",
    "favicon": "https://www.nomi.so/favicon.ico",
    "ogImage": "https://www.nomi.so/opengraph-image?839e672026bdd77b",
    "logoHref": "/",
    "logoAlt": "Nomi"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Nomi'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Try Nomi Live",
      "reasoning": "Button #0 ('Try Nomi Live') is likely the primary CTA due to its action-oriented text and prominent dark background, which stands out against the light page background."
    },
    "secondary": {
      "index": 2,
      "text": "Get Nomi for free",
      "reasoning": "Button #2 ('Get Nomi for free') serves as a secondary option with a contrasting light background, offering a different action ('for free') that complements the primary CTA."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "sales professionals and businesses looking for AI solutions"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Nomi'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```