# Nomic Bio Brand Identity

A complete profile of **Nomic Bio**'s visual system — colors, typography, components, and personality — extracted from http://www.nomic.bio. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/nomic-bio
- Machine-readable JSON: https://characterquilt.com/branding/nomic-bio.json
- Per-page llms.txt: https://characterquilt.com/branding/nomic-bio/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #4A4AD8 |
| Accent | #4AD889 |
| Body Font | Outfit |
| Heading Font | Outfit |

## Color Palette

- primary: #4A4AD8
- secondary: #171133
- accent: #4AD889
- background: #090426
- textPrimary: #090426
- link: #090426

## Typography

- primary: Outfit — https://fonts.google.com/specimen/Outfit
- heading: Outfit — https://fonts.google.com/specimen/Outfit

## Visual Assets

- Logo: https://cdn.prod.website-files.com/6809f1b21b69c04ef8c7f2bc/680b71d1d281e816d1c4cc03_Logo.svg
- Favicon: https://cdn.prod.website-files.com/6809f1b21b69c04ef8c7f2bc/68225e83698cb8e878ff83d6_favicon3.png
- Social card (og:image): https://cdn.prod.website-files.com/6809f1b21b69c04ef8c7f2bc/682262d180dcbe6e8909da44_OG%20-%20Home.png

## UI Components

- buttonPrimary: background=#4AD889, textColor=#090527, borderColor=#4AD889, borderRadius=160px, shadow=none
- buttonSecondary: background=#4A4AD8, textColor=#FFFFFF, borderColor=#4A4AD8, borderRadius=160px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: scientists and researchers in proteomics

## Nomic Bio Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Découvrir Omni 1000: Protéomique abordable simplifiée**
  - Image: https://cdn.prod.website-files.com/6809f1b21b69c04ef8c7f2bc/6811e898dc2eb7c831574c3d_noise.webp
  - Source: https://www.nomic.bio/fr-ca
- **Unlock Biological Insights with Nomic Portal**
  - Image: https://cdn.prod.website-files.com/6809f1b21b69c04ef8c7f2bc/682086cdc55766ea64196fb2_kevin-pastor-JWukvp82Ljs-unsplash.webp
  - Source: https://www.nomic.bio/portal
- **Unlock Biological Insights with Nomic Portal**
  - Image: https://cdn.prod.website-files.com/6809f1b21b69c04ef8c7f2bc/682086cdc55766ea64196fa0_christian-bowen-yuOAcypoF1I-unsplash.webp
  - Source: https://www.nomic.bio/portal
- **Perturb-PBMC: Functional Proteomics of the Secretome**
  - Image: https://info.nomic.bio/hubfs/Data%20Blog/Cytosig.png
  - Source: https://info.nomic.bio/perturb-pbmc
- **Nomic® Secures $42M in Oversubscribed Series B to Expand Access to Protein  Profiling**
  - Image: https://info.nomic.bio/hubfs/featured-image6.png
  - Source: https://info.nomic.bio/news/nomic-secures-42m-series-b
- **Portal_Teaser_final**
  - Image: https://embed-ssl.wistia.com/deliveries/c9eba36d27cadcaece347702f4d5e1209c1f1ade.webp?image_crop_resized=960x540
  - Source: https://info.nomic.bio/perturb-pbmc

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Outfit",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#4A4AD8",
    "secondary": "#171133",
    "accent": "#4AD889",
    "background": "#090426",
    "textPrimary": "#090426",
    "link": "#090426"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Outfit",
      "heading": "Outfit"
    },
    "fontStacks": {
      "heading": [
        "Outfit",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Outfit",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Outfit",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "96px",
      "h2": "42px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "15px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#4AD889",
      "textColor": "#090527",
      "borderColor": "#4AD889",
      "borderRadius": "160px",
      "borderRadiusCorners": {
        "topLeft": "160px",
        "topRight": "160px",
        "bottomRight": "160px",
        "bottomLeft": "160px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#4A4AD8",
      "textColor": "#FFFFFF",
      "borderColor": "#4A4AD8",
      "borderRadius": "160px",
      "borderRadiusCorners": {
        "topLeft": "160px",
        "topRight": "160px",
        "bottomRight": "160px",
        "bottomLeft": "160px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/6809f1b21b69c04ef8c7f2bc/680b71d1d281e816d1c4cc03_Logo.svg",
    "favicon": "https://cdn.prod.website-files.com/6809f1b21b69c04ef8c7f2bc/68225e83698cb8e878ff83d6_favicon3.png",
    "ogImage": "https://cdn.prod.website-files.com/6809f1b21b69c04ef8c7f2bc/682262d180dcbe6e8909da44_OG%20-%20Home.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 2,
    "reasoning": "Logo rejected: Red flags detected (menu word). Selected #2 because it is visible, medium-sized, located in the header, and links to the homepage, which are strong indicators of the main brand logo.",
    "confidence": 0.95,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Contact Us",
      "reasoning": "Button #10 ('Contact Us') uses a vibrant green color (#4AD889), which is a strong indicator of a primary call-to-action. The text 'Contact Us' is action-oriented, making it suitable as the main CTA."
    },
    "secondary": {
      "index": 15,
      "text": "Read more",
      "reasoning": "Button #5 ('Read more') uses a vibrant blue color (#4A4AD8), which is distinct from the primary button's green. It serves as a secondary action with less urgency than the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "scientists and researchers in proteomics"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 2,
        "selectedLogoReasoning": "Selected #2 because it is visible, medium-sized, located in the header, and links to the homepage, which are strong indicators of the main brand logo.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```