{ "name": "Normal", "slug": "normal", "domain": "https://www.normalcomputing.com/", "sources": [ "startups_gallery", "yc" ], "branding": { "colorScheme": "light", "fonts": [ { "family": "Abcdiatype", "role": "body" }, { "family": "Abcdiatypemono", "role": "monospace" } ], "colors": { "primary": "#D61912", "secondary": "#FFFF00", "accent": "#3898EC", "background": "#ECEEEF", "textPrimary": "#1E1D1D", "link": "#3898EC" }, "typography": { "fontFamilies": { "primary": "Abcdiatype", "heading": "Abcdiatype" }, "fontStacks": { "heading": [ "Abcdiatype", "Arial", "sans-serif" ], "body": [ "Abcdiatype", "Arial", "sans-serif" ], "paragraph": [ "Abcdiatype", "Arial", "sans-serif" ] }, "fontSizes": { "h1": "18px", "h2": "18px", "body": "18px" } }, "spacing": { "baseUnit": 4, "borderRadius": "0px" }, "components": { "input": { "background": "transparent", "textColor": "#ECEEEF", "borderColor": null, "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": 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"favicon": "https://cdn.prod.website-files.com/67ae4a75c083dc1cf3edce9c/67ae95e18c25bd552459f298_favicon_light.png", "ogImage": "https://cdn.prod.website-files.com/67ae4a75c083dc1cf3edce9c/67ae95c4f2875d523034767e_Group%202147208918.jpg", "logoHref": "/" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": -1, "text": "N/A", "reasoning": "Both buttons have the same background color and lack vibrant, action-oriented text, making it difficult to determine a primary CTA." }, "secondary": { "index": -1, "text": "N/A", "reasoning": "Since both buttons share the same color and neither stands out as secondary, no valid secondary button can be identified." }, "confidence": 0.3 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "tech-savvy professionals" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.3, "colors": 0.9, "overall": 0.6 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } }, "images": [ { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/normal/a6bbe751d3.webp", "alt": "Home", "source_url": "https://www.normalcomputing.com/", "image_url": "https://cdn.prod.website-files.com/67ae4a75c083dc1cf3edce9c/69dfa0d7bb4d820032b3e712_IMG_6741%201%201.webp", "width": 3000, "height": 1819, "bytes": 261880, "query": "site:normalcomputing.com", "query_suffix": "site:normalcomputing.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/normal/4c56241be1.webp", "alt": "About - Normal Computing", "source_url": "https://www.normalcomputing.com/about", "image_url": "https://cdn.prod.website-files.com/67ae4a75c083dc1cf3edcec4/69ab031fed79aa83db1b142c_tempImageIg65qy.jpg", "width": 2085, "height": 2468, "bytes": 803204, "query": "site:normalcomputing.com", "query_suffix": "site:normalcomputing.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/normal/45bcd7e4be.webp", "alt": "Blog", "source_url": "https://www.normalcomputing.com/blog", "image_url": "https://cdn.prod.website-files.com/67ae4a75c083dc1cf3edcec4/680fe0c141bbb59ce293d1a1_Untitled%20design%20(9).webp", "width": 1280, "height": 720, "bytes": 13634, "query": "site:normalcomputing.com blog", "query_suffix": "site:normalcomputing.com blog" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/normal/a9a80b30bd.webp", "alt": "Blog", "source_url": "https://www.normalcomputing.com/blog", "image_url": "https://cdn.prod.website-files.com/67ae4a75c083dc1cf3edcec4/69c3d70955682d13a9dae50f_Screenshot%202026-03-25%20at%208.37.00%E2%80%AFAM.png", "width": 2532, "height": 1924, "bytes": 1315383, "query": "site:normalcomputing.com", "query_suffix": "site:normalcomputing.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/normal/cf4f206303.webp", "alt": "Research", "source_url": "https://www.normalcomputing.com/research", "image_url": "https://cdn.prod.website-files.com/67ae4a75c083dc1cf3edce9c/67e5985a032820a4f6d06903_BLOG_009-ezgif.gif", "width": 800, "height": 1000, "bytes": 802511, "query": "site:normalcomputing.com blog", "query_suffix": "site:normalcomputing.com blog" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/normal/71b257986e.webp", "alt": "Home", "source_url": "https://www.normalcomputing.com/", "image_url": "https://cdn.prod.website-files.com/67ae4a75c083dc1cf3edce9c/69d95b2da7fb71b594813d61_Faithful_Chip_render_CN101_V3%201.webp", "width": 2242, "height": 2050, "bytes": 258530, "query": "site:normalcomputing.com", "query_suffix": "site:normalcomputing.com" } ], "font_resources": [ { "family": "Abcdiatype", "google_fonts_url": "https://fonts.google.com/specimen/Abcdiatype" }, { "family": "Abcdiatype", "google_fonts_url": "https://fonts.google.com/specimen/Abcdiatype" } ], "google_fonts_css": "https://fonts.googleapis.com/css2?family=Abcdiatype&family=Abcdiatype&display=swap", "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.", "page_url": "https://characterquilt.com/branding/normal", "agent_instructions": "You are designing or implementing in Normal's brand identity.\n\n# Brand profile\n- Company: Normal\n- Source: https://www.normalcomputing.com/\n- Color scheme: light\n\n# Colors\n- primary: #D61912\n- secondary: #FFFF00\n- accent: #3898EC\n- background: #ECEEEF\n- textPrimary: #1E1D1D\n- link: #3898EC\n\n# Typography\n- primary: Abcdiatype — https://fonts.google.com/specimen/Abcdiatype\n- heading: Abcdiatype — https://fonts.google.com/specimen/Abcdiatype\n\nLoad all fonts at once: \n\n# UI Components\n- input: background=transparent, textColor=#ECEEEF, borderColor=null, borderRadius=0px, shadow=none\n\n# Brand voice\n- Tone: modern\n- Energy: medium\n- Audience: tech-savvy professionals\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/normal.json", "page_markdown": "# Normal Brand Identity\n\nA complete profile of **Normal**'s visual system — colors, typography, components, and personality — extracted from https://www.normalcomputing.com/. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/normal\n- Machine-readable JSON: https://characterquilt.com/branding/normal.json\n- Per-page llms.txt: https://characterquilt.com/branding/normal/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #D61912 |\n| Accent | #3898EC |\n| Body Font | Abcdiatype |\n| Heading Font | Abcdiatype |\n\n## Color Palette\n\n- primary: #D61912\n- secondary: #FFFF00\n- accent: #3898EC\n- background: #ECEEEF\n- textPrimary: #1E1D1D\n- link: #3898EC\n\n## Typography\n\n- primary: Abcdiatype — https://fonts.google.com/specimen/Abcdiatype\n- heading: Abcdiatype — https://fonts.google.com/specimen/Abcdiatype\n\n## Visual Assets\n\n- Logo: data:image/svg+xml;utf8,%3Csvg%20width%3D%22100%25%22%20height%3D%22100%25%22%20viewBox%3D%220%200%20164%2025%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%0A%3Cpath%20d%3D%22M18.9693%2024.5947C18.4393%2024.5947%2017.9313%2024.3393%2017.6102%2023.9119L8.24226%2011.4092V24.5933H0V0.550934H8.74128C9.2777%200.550934%209.78832%200.810239%2010.1081%201.24545L18.4819%2012.6184V0.550934H26.7241V24.5933H18.968L18.9693%2024.5947Z%22%20fill%3D%22black%22%20style%3D%22fill%3A%20rgb(30%2C%2029%2C%2029)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M41.0535%2025C39.1152%2025%2037.4158%2024.814%2036.0034%2024.4471C34.5974%2024.0815%2033.3866%2023.5819%2032.4032%2022.9613C31.4249%2022.346%2030.6186%2021.6304%2030.0073%2020.8381C29.3935%2020.0419%2028.9076%2019.1845%2028.5652%2018.2894C28.2214%2017.3892%2027.9849%2016.4719%2027.8622%2015.5626C27.7381%2014.6401%2027.6748%2013.7555%2027.6748%2012.9332V11.9341C27.6748%2011.0897%2027.7381%2010.1933%2027.8622%209.27092C27.9849%208.35762%2028.2214%207.45212%2028.5639%206.57915C28.905%205.70748%2029.387%204.85923%2029.997%204.05912C30.6005%203.26681%2031.4004%202.56557%2032.3734%201.97492C33.3633%201.37385%2034.5755%200.889883%2035.9776%200.537313C37.3913%200.180839%2039.0996%200%2041.0548%200H42.2437C44.2002%200%2045.9073%200.180839%2047.3197%200.537313C48.7257%200.892485%2049.9378%201.37646%2050.9225%201.97622C51.9007%202.57208%2052.7006%203.27331%2053.299%204.06042C53.9076%204.85923%2054.3909%205.70748%2054.7321%206.58045C55.0758%207.45993%2055.3123%208.36542%2055.4338%209.27222C55.5565%2010.1881%2055.6199%2011.0832%2055.6199%2011.9354V12.9345C55.6199%2013.7529%2055.5578%2014.6375%2055.4338%2015.5639C55.311%2016.4772%2055.0745%2017.3944%2054.7308%2018.2894C54.3909%2019.1793%2053.9089%2020.038%2053.299%2020.8407C52.6955%2021.633%2051.893%2022.3473%2050.9173%2022.9613C49.9339%2023.5806%2048.7192%2024.0802%2047.3055%2024.4471C45.884%2024.814%2044.1795%2025%2042.2424%2025H41.0535ZM41.6234%207.11126C40.5922%207.11126%2039.7173%207.26218%2039.0221%207.5588C38.3204%207.85803%2037.7531%208.25744%2037.3344%208.74662C36.9196%209.23059%2036.6211%209.78481%2036.4466%2010.3924C36.2786%2010.9778%2036.1934%2011.5633%2036.1934%2012.1331V12.5325C36.1934%2013.1219%2036.2825%2013.7294%2036.4583%2014.3409C36.6379%2014.9654%2036.9467%2015.5456%2037.3771%2016.0634C37.8113%2016.5851%2038.3799%2017.0119%2039.0699%2017.3332C39.7587%2017.6559%2040.618%2017.8185%2041.6234%2017.8185C42.6288%2017.8185%2043.5037%2017.6611%2044.1937%2017.3514C44.8838%2017.0418%2045.4537%2016.6255%2045.8879%2016.1155C46.3169%2015.6107%2046.627%2015.0356%2046.8092%2014.406C46.985%2013.7958%2047.0742%2013.1882%2047.0742%2012.5976V12.1305C47.0742%2011.562%2046.985%2010.9752%2046.808%2010.3859C46.6257%209.77961%2046.3195%209.22669%2045.8969%208.74271C45.4718%208.25614%2044.9006%207.85803%2044.2002%207.5588C43.5049%207.26218%2042.6378%207.11126%2041.6234%207.11126Z%22%20fill%3D%22black%22%20style%3D%22fill%3A%20rgb(30%2C%2029%2C%2029)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M101.783%2024.5947H96.1292L91.7075%2010.4736V24.5947H83.5645V0.550934H93.626C94.2775%200.550934%2094.8776%200.935331%2095.159%201.53082L98.9408%2013.7767L102.724%201.49955C103.01%200.922301%20103.603%200.550934%20104.241%200.550934H114.358V24.5933H106.192V10.4723L101.782%2024.5933L101.783%2024.5947Z%22%20fill%3D%22black%22%20style%3D%22fill%3A%20rgb(30%2C%2029%2C%2029)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M142.709%2024.5947V0.550934H150.951V17.9022H163.193V24.5947H142.709Z%22%20fill%3D%22black%22%20style%3D%22fill%3A%20rgb(30%2C%2029%2C%2029)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M133.313%2021.0796H123.621L122.553%2024.5894H115.037L122.652%200.550934L134.297%200.550934L141.897%2024.5907L134.42%2024.5947L133.313%2021.0796ZM125.421%2015.5739H131.513L128.468%205.82218L125.421%2015.5739Z%22%20fill%3D%22black%22%20style%3D%22fill%3A%20rgb(30%2C%2029%2C%2029)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M77.1279%2013.2599C79.2653%2013.726%2080.6049%2015.9175%2081.1711%2018.0555C81.7373%2020.1923%2081.7914%2022.4683%2082.6124%2024.5191C80.4299%2024.5191%2078.2487%2024.5191%2076.0663%2024.5204C75.6017%2024.5204%2075.087%2024.5022%2074.7511%2024.1767C74.5169%2023.9514%2074.4191%2023.622%2074.3291%2023.3082C73.9533%2021.9905%2073.5763%2020.6714%2073.2005%2019.3537C73.0011%2018.6558%2072.7604%2017.8993%2072.1608%2017.5008C71.6666%2017.1727%2071.0387%2017.1636%2070.448%2017.1649C68.6104%2017.1688%2066.7741%2017.1727%2064.9365%2017.1766L64.9108%2024.5947L56.7021%2024.592V0.593093C62.6267%200.57877%2068.5538%200.564447%2074.4796%200.551426C75.6674%200.548821%2076.8654%200.547519%2078.0274%200.798824C79.1894%201.05013%2080.3257%201.57878%2081.1093%202.48244C81.8531%203.34052%2082.225%204.47464%2082.3576%205.60747C82.5737%207.45384%2082.2533%209.80413%2080.9935%2011.2325C80.0812%2012.2573%2078.8587%2012.9461%2077.5165%2013.1909L77.1279%2013.2612V13.2599ZM64.925%2011.6258H71.8687C72.5288%2011.6258%2073.0255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Favicon: https://cdn.prod.website-files.com/67ae4a75c083dc1cf3edce9c/67ae95e18c25bd552459f298_favicon_light.png\n- Social card (og:image): https://cdn.prod.website-files.com/67ae4a75c083dc1cf3edce9c/67ae95c4f2875d523034767e_Group%202147208918.jpg\n\n## UI Components\n\n- input: background=transparent, textColor=#ECEEEF, borderColor=null, borderRadius=0px, shadow=none\n\n## Brand Personality\n\nTone: modern · Energy: medium · Audience: tech-savvy professionals\n\n## Normal Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Home**\n - Image: https://cdn.prod.website-files.com/67ae4a75c083dc1cf3edce9c/69dfa0d7bb4d820032b3e712_IMG_6741%201%201.webp\n - Source: https://www.normalcomputing.com/\n- **About - Normal Computing**\n - Image: https://cdn.prod.website-files.com/67ae4a75c083dc1cf3edcec4/69ab031fed79aa83db1b142c_tempImageIg65qy.jpg\n - Source: https://www.normalcomputing.com/about\n- **Blog**\n - Image: https://cdn.prod.website-files.com/67ae4a75c083dc1cf3edcec4/680fe0c141bbb59ce293d1a1_Untitled%20design%20(9).webp\n - Source: https://www.normalcomputing.com/blog\n- **Blog**\n - Image: https://cdn.prod.website-files.com/67ae4a75c083dc1cf3edcec4/69c3d70955682d13a9dae50f_Screenshot%202026-03-25%20at%208.37.00%E2%80%AFAM.png\n - Source: https://www.normalcomputing.com/blog\n- **Research**\n - Image: https://cdn.prod.website-files.com/67ae4a75c083dc1cf3edce9c/67e5985a032820a4f6d06903_BLOG_009-ezgif.gif\n - Source: https://www.normalcomputing.com/research\n- **Home**\n - Image: https://cdn.prod.website-files.com/67ae4a75c083dc1cf3edce9c/69d95b2da7fb71b594813d61_Faithful_Chip_render_CN101_V3%201.webp\n - Source: https://www.normalcomputing.com/\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n \"colorScheme\": \"light\",\n \"fonts\": [\n {\n \"family\": \"Abcdiatype\",\n \"role\": \"body\"\n },\n {\n \"family\": \"Abcdiatypemono\",\n \"role\": \"monospace\"\n }\n ],\n \"colors\": {\n \"primary\": \"#D61912\",\n \"secondary\": \"#FFFF00\",\n \"accent\": \"#3898EC\",\n \"background\": \"#ECEEEF\",\n \"textPrimary\": \"#1E1D1D\",\n \"link\": \"#3898EC\"\n },\n \"typography\": {\n \"fontFamilies\": {\n \"primary\": \"Abcdiatype\",\n \"heading\": \"Abcdiatype\"\n },\n \"fontStacks\": {\n \"heading\": [\n \"Abcdiatype\",\n \"Arial\",\n \"sans-serif\"\n ],\n \"body\": [\n \"Abcdiatype\",\n \"Arial\",\n \"sans-serif\"\n ],\n \"paragraph\": [\n \"Abcdiatype\",\n \"Arial\",\n \"sans-serif\"\n ]\n },\n \"fontSizes\": {\n \"h1\": \"18px\",\n \"h2\": \"18px\",\n \"body\": \"18px\"\n }\n },\n \"spacing\": {\n \"baseUnit\": 4,\n \"borderRadius\": \"0px\"\n },\n \"components\": {\n \"input\": {\n \"background\": \"transparent\",\n \"textColor\": \"#ECEEEF\",\n \"borderColor\": null,\n \"borderRadius\": \"0px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"0px\",\n \"topRight\": \"0px\",\n \"bottomRight\": \"0px\",\n \"bottomLeft\": \"0px\"\n },\n \"shadow\": \"none\"\n }\n },\n \"images\": {\n \"logo\": 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\"favicon\": \"https://cdn.prod.website-files.com/67ae4a75c083dc1cf3edce9c/67ae95e18c25bd552459f298_favicon_light.png\",\n \"ogImage\": \"https://cdn.prod.website-files.com/67ae4a75c083dc1cf3edce9c/67ae95c4f2875d523034767e_Group%202147208918.jpg\",\n \"logoHref\": \"/\"\n },\n \"__llm_logo_reasoning\": {\n \"selectedIndex\": 0,\n \"reasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL.\",\n \"confidence\": 0.9,\n \"source\": \"llm\"\n },\n \"__llm_button_reasoning\": {\n \"primary\": {\n \"index\": -1,\n \"text\": \"N/A\",\n \"reasoning\": \"Both buttons have the same background color and lack vibrant, action-oriented text, making it difficult to determine a primary CTA.\"\n },\n \"secondary\": {\n \"index\": -1,\n \"text\": \"N/A\",\n \"reasoning\": \"Since both buttons share the same color and neither stands out as secondary, no valid secondary button can be identified.\"\n },\n \"confidence\": 0.3\n },\n \"personality\": {\n \"tone\": \"modern\",\n \"energy\": \"medium\",\n \"targetAudience\": \"tech-savvy professionals\"\n },\n \"designSystem\": {\n \"framework\": \"custom\",\n \"componentLibrary\": \"\"\n },\n \"confidence\": {\n \"buttons\": 0.3,\n \"colors\": 0.9,\n \"overall\": 0.6\n },\n \"__llm_metadata\": {\n \"logoSelection\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true,\n \"finalSource\": \"llm\",\n \"rawLogoSelection\": {\n \"selectedLogoIndex\": 0,\n \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL.\",\n \"confidence\": 0.9\n }\n },\n \"buttonClassification\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true\n }\n }\n}\n```\n" }