# Normal Brand Identity

A complete profile of **Normal**'s visual system — colors, typography, components, and personality — extracted from https://www.normalcomputing.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/normal
- Machine-readable JSON: https://characterquilt.com/branding/normal.json
- Per-page llms.txt: https://characterquilt.com/branding/normal/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #D61912 |
| Accent | #3898EC |
| Body Font | Abcdiatype |
| Heading Font | Abcdiatype |

## Color Palette

- primary: #D61912
- secondary: #FFFF00
- accent: #3898EC
- background: #ECEEEF
- textPrimary: #1E1D1D
- link: #3898EC

## Typography

- primary: Abcdiatype — https://fonts.google.com/specimen/Abcdiatype
- heading: Abcdiatype — https://fonts.google.com/specimen/Abcdiatype

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20width%3D%22100%25%22%20height%3D%22100%25%22%20viewBox%3D%220%200%20164%2025%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%0A%3Cpath%20d%3D%22M18.9693%2024.5947C18.4393%2024.5947%2017.9313%2024.3393%2017.6102%2023.9119L8.24226%2011.4092V24.5933H0V0.550934H8.74128C9.2777%200.550934%209.78832%200.810239%2010.1081%201.24545L18.4819%2012.6184V0.550934H26.7241V24.5933H18.968L18.9693%2024.5947Z%22%20fill%3D%22black%22%20style%3D%22fill%3A%20rgb(30%2C%2029%2C%2029)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M41.0535%2025C39.1152%2025%2037.4158%2024.814%2036.0034%2024.4471C34.5974%2024.0815%2033.3866%2023.5819%2032.4032%2022.9613C31.4249%2022.346%2030.6186%2021.6304%2030.0073%2020.8381C29.3935%2020.0419%2028.9076%2019.1845%2028.5652%2018.2894C28.2214%2017.3892%2027.9849%2016.4719%2027.8622%2015.5626C27.7381%2014.6401%2027.6748%2013.7555%2027.6748%2012.9332V11.9341C27.6748%2011.0897%2027.7381%2010.1933%2027.8622%209.27092C27.9849%208.35762%2028.2214%207.45212%2028.5639%206.57915C28.905%205.70748%2029.387%204.85923%2029.997%204.05912C30.6005%203.26681%2031.4004%202.56557%2032.3734%201.97492C33.3633%201.37385%2034.5755%200.889883%2035.9776%200.537313C37.3913%200.180839%2039.0996%200%2041.0548%200H42.2437C44.2002%200%2045.9073%200.180839%2047.3197%200.537313C48.7257%200.892485%2049.9378%201.37646%2050.9225%201.97622C51.9007%202.57208%2052.7006%203.27331%2053.299%204.06042C53.9076%204.85923%2054.3909%205.70748%2054.7321%206.58045C55.0758%207.45993%2055.3123%208.36542%2055.4338%209.27222C55.5565%2010.1881%2055.6199%2011.0832%2055.6199%2011.9354V12.9345C55.6199%2013.7529%2055.5578%2014.6375%2055.4338%2015.5639C55.311%2016.4772%2055.0745%2017.3944%2054.7308%2018.2894C54.3909%2019.1793%2053.9089%2020.038%2053.299%2020.8407C52.6955%2021.633%2051.893%2022.3473%2050.9173%2022.9613C49.9339%2023.5806%2048.7192%2024.0802%2047.3055%2024.4471C45.884%2024.814%2044.1795%2025%2042.2424%2025H41.0535ZM41.6234%207.11126C40.5922%207.11126%2039.7173%207.26218%2039.0221%207.5588C38.3204%207.85803%2037.7531%208.25744%2037.3344%208.74662C36.9196%209.23059%2036.6211%209.78481%2036.4466%2010.3924C36.2786%2010.9778%2036.1934%2011.5633%2036.1934%2012.1331V12.5325C36.1934%2013.1219%2036.2825%2013.7294%2036.4583%2014.3409C36.6379%2014.9654%2036.9467%2015.5456%2037.3771%2016.0634C37.8113%2016.5851%2038.3799%2017.0119%2039.0699%2017.3332C39.7587%2017.6559%2040.618%2017.8185%2041.6234%2017.8185C42.6288%2017.8185%2043.5037%2017.6611%2044.1937%2017.3514C44.8838%2017.0418%2045.4537%2016.6255%2045.8879%2016.1155C46.3169%2015.6107%2046.627%2015.0356%2046.8092%2014.406C46.985%2013.7958%2047.0742%2013.1882%2047.0742%2012.5976V12.1305C47.0742%2011.562%2046.985%2010.9752%2046.808%2010.3859C46.6257%209.77961%2046.3195%209.22669%2045.8969%208.74271C45.4718%208.25614%2044.9006%207.85803%2044.2002%207.5588C43.5049%207.26218%2042.6378%207.11126%2041.6234%207.11126Z%22%20fill%3D%22black%22%20style%3D%22fill%3A%20rgb(30%2C%2029%2C%2029)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M101.783%2024.5947H96.1292L91.7075%2010.4736V24.5947H83.5645V0.550934H93.626C94.2775%200.550934%2094.8776%200.935331%2095.159%201.53082L98.9408%2013.7767L102.724%201.49955C103.01%200.922301%20103.603%200.550934%20104.241%200.550934H114.358V24.5933H106.192V10.4723L101.782%2024.5933L101.783%2024.5947Z%22%20fill%3D%22black%22%20style%3D%22fill%3A%20rgb(30%2C%2029%2C%2029)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M142.709%2024.5947V0.550934H150.951V17.9022H163.193V24.5947H142.709Z%22%20fill%3D%22black%22%20style%3D%22fill%3A%20rgb(30%2C%2029%2C%2029)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M133.313%2021.0796H123.621L122.553%2024.5894H115.037L122.652%200.550934L134.297%200.550934L141.897%2024.5907L134.42%2024.5947L133.313%2021.0796ZM125.421%2015.5739H131.513L128.468%205.82218L125.421%2015.5739Z%22%20fill%3D%22black%22%20style%3D%22fill%3A%20rgb(30%2C%2029%2C%2029)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M77.1279%2013.2599C79.2653%2013.726%2080.6049%2015.9175%2081.1711%2018.0555C81.7373%2020.1923%2081.7914%2022.4683%2082.6124%2024.5191C80.4299%2024.5191%2078.2487%2024.5191%2076.0663%2024.5204C75.6017%2024.5204%2075.087%2024.5022%2074.7511%2024.1767C74.5169%2023.9514%2074.4191%2023.622%2074.3291%2023.3082C73.9533%2021.9905%2073.5763%2020.6714%2073.2005%2019.3537C73.0011%2018.6558%2072.7604%2017.8993%2072.1608%2017.5008C71.6666%2017.1727%2071.0387%2017.1636%2070.448%2017.1649C68.6104%2017.1688%2066.7741%2017.1727%2064.9365%2017.1766L64.9108%2024.5947L56.7021%2024.592V0.593093C62.6267%200.57877%2068.5538%200.564447%2074.4796%200.551426C75.6674%200.548821%2076.8654%200.547519%2078.0274%200.798824C79.1894%201.05013%2080.3257%201.57878%2081.1093%202.48244C81.8531%203.34052%2082.225%204.47464%2082.3576%205.60747C82.5737%207.45384%2082.2533%209.80413%2080.9935%2011.2325C80.0812%2012.2573%2078.8587%2012.9461%2077.5165%2013.1909L77.1279%2013.2612V13.2599ZM64.925%2011.6258H71.8687C72.5288%2011.6258%2073.0255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- Favicon: https://cdn.prod.website-files.com/67ae4a75c083dc1cf3edce9c/67ae95e18c25bd552459f298_favicon_light.png
- Social card (og:image): https://cdn.prod.website-files.com/67ae4a75c083dc1cf3edce9c/67ae95c4f2875d523034767e_Group%202147208918.jpg

## UI Components

- input: background=transparent, textColor=#ECEEEF, borderColor=null, borderRadius=0px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

## Normal Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Home**
  - Image: https://cdn.prod.website-files.com/67ae4a75c083dc1cf3edce9c/69dfa0d7bb4d820032b3e712_IMG_6741%201%201.webp
  - Source: https://www.normalcomputing.com/
- **About - Normal Computing**
  - Image: https://cdn.prod.website-files.com/67ae4a75c083dc1cf3edcec4/69ab031fed79aa83db1b142c_tempImageIg65qy.jpg
  - Source: https://www.normalcomputing.com/about
- **Blog**
  - Image: https://cdn.prod.website-files.com/67ae4a75c083dc1cf3edcec4/680fe0c141bbb59ce293d1a1_Untitled%20design%20(9).webp
  - Source: https://www.normalcomputing.com/blog
- **Blog**
  - Image: https://cdn.prod.website-files.com/67ae4a75c083dc1cf3edcec4/69c3d70955682d13a9dae50f_Screenshot%202026-03-25%20at%208.37.00%E2%80%AFAM.png
  - Source: https://www.normalcomputing.com/blog
- **Research**
  - Image: https://cdn.prod.website-files.com/67ae4a75c083dc1cf3edce9c/67e5985a032820a4f6d06903_BLOG_009-ezgif.gif
  - Source: https://www.normalcomputing.com/research
- **Home**
  - Image: https://cdn.prod.website-files.com/67ae4a75c083dc1cf3edce9c/69d95b2da7fb71b594813d61_Faithful_Chip_render_CN101_V3%201.webp
  - Source: https://www.normalcomputing.com/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Abcdiatype",
      "role": "body"
    },
    {
      "family": "Abcdiatypemono",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#D61912",
    "secondary": "#FFFF00",
    "accent": "#3898EC",
    "background": "#ECEEEF",
    "textPrimary": "#1E1D1D",
    "link": "#3898EC"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Abcdiatype",
      "heading": "Abcdiatype"
    },
    "fontStacks": {
      "heading": [
        "Abcdiatype",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Abcdiatype",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Abcdiatype",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "18px",
      "h2": "18px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#ECEEEF",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": 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    "favicon": "https://cdn.prod.website-files.com/67ae4a75c083dc1cf3edce9c/67ae95e18c25bd552459f298_favicon_light.png",
    "ogImage": "https://cdn.prod.website-files.com/67ae4a75c083dc1cf3edce9c/67ae95c4f2875d523034767e_Group%202147208918.jpg",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "Both buttons have the same background color and lack vibrant, action-oriented text, making it difficult to determine a primary CTA."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "Since both buttons share the same color and neither stands out as secondary, no valid secondary button can be identified."
    },
    "confidence": 0.3
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.3,
    "colors": 0.9,
    "overall": 0.6
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```