# Nototo Brand Identity

A complete profile of **Nototo**'s visual system — colors, typography, components, and personality — extracted from https://www.nototo.app. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/nototo
- Machine-readable JSON: https://characterquilt.com/branding/nototo.json
- Per-page llms.txt: https://characterquilt.com/branding/nototo/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #4BD763 |
| Accent | #FFD700 |
| Body Font | Segoe UI |
| Heading Font | Segoe UI |

## Color Palette

- primary: #4BD763
- secondary: #FFC93A
- accent: #FFD700
- background: #FFFFFF
- textPrimary: #333333
- link: #FFD700

## Typography

- primary: Segoe UI — https://fonts.google.com/specimen/Segoe+UI
- heading: Segoe UI — https://fonts.google.com/specimen/Segoe+UI

## Visual Assets

- Favicon: https://nototo.app/favicon.ico

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy individuals

## Nototo Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Nototo: Map Like Note-Taking**
  - Image: https://i.ytimg.com/vi/FcialRmAmUA/maxresdefault.jpg
  - Source: https://www.youtube.com/watch?v=FcialRmAmUA
- **Nototo: All your notes. On one map. | Product Hunt**
  - Image: https://ph-files.imgix.net/9a2c3c01-e5d7-4f15-89ca-6bf75a5b59d2.png?auto=format&fit=crop&frame=1&h=512&w=1024
  - Source: https://www.producthunt.com/products/nototo
- **nototo | saleny_tomy | Flickr**
  - Image: https://live.staticflickr.com/57/181835966_b36995ba39_n.jpg
  - Source: https://www.flickr.com/photos/37664867@N00/181835966/
- **Aesthetics Improvements. Automatic Island Shape. Automatic Color Selection.  New Sidebar UI.**
  - Image: https://external-preview.redd.it/aesthetics-improvements-automatic-island-shape-automatic-v0-LiCmtulIPyDdmZnP-9EeoHyqsi1A8xF_EoTZBIE-86c.png?format=pjpg&auto=webp&s=89e59ae191643394247c1ec3e9b545a2d1a23375
  - Source: https://www.reddit.com/r/Nototo/
- **BIG UPDATE! Nototo 2.0**
  - Image: https://external-preview.redd.it/big-update-nototo-2-0-v0-MKO8IPjeoxdrj24l6tGWZSQrEPmu7ePyUIpzUxHiUK8.png?format=pjpg&auto=webp&s=6139cad28e15b73691e6b2194c12e1c45220f045
  - Source: https://www.reddit.com/r/Nototo/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Segoe UI",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    },
    {
      "family": "Helvetica",
      "role": "body"
    },
    {
      "family": "Noto Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#4BD763",
    "secondary": "#FFC93A",
    "accent": "#FFD700",
    "background": "#FFFFFF",
    "textPrimary": "#333333",
    "link": "#FFD700"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Segoe UI",
      "heading": "Segoe UI"
    },
    "fontStacks": {
      "heading": [
        "ui-sans-serif",
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica",
        "Arial",
        "Noto Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Noto Color Emoji"
      ],
      "body": [
        "ui-sans-serif",
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica",
        "Arial",
        "Noto Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "ui-sans-serif",
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica",
        "Arial",
        "Noto Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "16px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {},
  "images": {
    "favicon": "https://nototo.app/favicon.ico",
    "ogImage": null
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "No valid brand logo - all candidates are tiny icons, not suitable as a primary brand logo.",
    "confidence": 0.2,
    "rejected": true,
    "source": "llm"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy individuals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "No valid brand logo - all candidates are tiny icons, not suitable as a primary brand logo.",
        "confidence": 0.2
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}
```