# Nourish Brand Identity

A complete profile of **Nourish**'s visual system — colors, typography, components, and personality — extracted from https://usenourish.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/nourish
- Machine-readable JSON: https://characterquilt.com/branding/nourish.json
- Per-page llms.txt: https://characterquilt.com/branding/nourish/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #FE6A36 |
| Accent | #FE6A36 |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #FE6A36
- secondary: #F26533
- accent: #FE6A36
- background: #FFFFFF
- textPrimary: #191918
- link: #FFEEB3

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: https://cdn.prod.website-files.com/699ce714348d0db6b6640eaf/699ce714348d0db6b664123b_Nourish%20Logo.svg
- Favicon: https://cdn.prod.website-files.com/623de5fee0c46d3440a5ff42/623e51e6b67e2205755f2a1a_139x139%20(1).png
- Social card (og:image): https://cdn.prod.website-files.com/623de5fee0c46d3440a5ff42/62d89054e755e834c56a4073_open-graph.jpg

## UI Components

- input: background=#FFFFFF, textColor=#191918, borderColor=null, borderRadius=0px, shadow=none
- buttonPrimary: background=#FE6A36, textColor=#FFFFFF, borderRadius=8px, shadow=rgba(26, 26, 25, 0.16) 0px 4px 4px -4px
- buttonSecondary: background=#FFEEB3, textColor=#191918, borderRadius=0px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: health-conscious individuals

## Nourish Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Candice Knauer - Registered Dietitian | Nourish**
  - Image: https://nourish-prod.s3.us-east-2.amazonaws.com/provider_by_id/11004/headshot%202%20.JPG
  - Source: https://signup.usenourish.com/providers/candice-knauer
- **Body Image Support Group in Austin Texas | Nourish**
  - Image: https://cdn.prod.website-files.com/623de5fee0c46d7bf3a5ff45/62eacdc26ca5373d3342d8a0_2.png
  - Source: https://www.usenourish.com/blog/body-image-support-group-austin
- **Jess Bartlett - Registered Dietitian | Nourish**
  - Image: https://nourish-prod.s3.us-east-2.amazonaws.com/provider_by_id/13713/IMG_4659_VSCO%202.jpeg
  - Source: https://signup.usenourish.com/providers/jess-bartlett
- **Nourish | Blog by Registered Dietitian Nutritionists**
  - Image: https://cdn.prod.website-files.com/699ce714348d0db6b6640ee2/699ce714348d0db6b664239d_AdobeStock_669210363%201.jpg
  - Source: https://www.usenourish.com/blog
- **Ally Rosen - Registered Dietitian | Nourish**
  - Image: https://nourish-prod.s3.us-east-2.amazonaws.com/provider_by_id/11023/Ally-Rosen-Fay.JPG
  - Source: https://signup.usenourish.com/providers/ally-rosen
- **Body Image Support Group in Austin Texas | Nourish**
  - Image: https://cdn.prod.website-files.com/623de5fee0c46d7bf3a5ff45/66bbafddf921452782ab3cf4_iStock-1503360942.jpg
  - Source: https://www.usenourish.com/blog/body-image-support-group-austin

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Verdana",
      "role": "body"
    },
    {
      "family": "Tobias",
      "role": "unknown"
    },
    {
      "family": "Trebuchet MS",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#FE6A36",
    "secondary": "#F26533",
    "accent": "#FE6A36",
    "background": "#FFFFFF",
    "textPrimary": "#191918",
    "link": "#FFEEB3"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Tobias",
        "Trebuchet MS",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "Verdana",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "Verdana",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "20px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#191918",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#FE6A36",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(26, 26, 25, 0.16) 0px 4px 4px -4px"
    },
    "buttonSecondary": {
      "background": "#FFEEB3",
      "textColor": "#191918",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/699ce714348d0db6b6640eaf/699ce714348d0db6b664123b_Nourish%20Logo.svg",
    "favicon": "https://cdn.prod.website-files.com/623de5fee0c46d3440a5ff42/623e51e6b67e2205755f2a1a_139x139%20(1).png",
    "ogImage": "https://cdn.prod.website-files.com/623de5fee0c46d3440a5ff42/62d89054e755e834c56a4073_open-graph.jpg"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 16,
    "reasoning": "Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Nourish'.",
    "confidence": 0.9,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Get started",
      "reasoning": "Button #1 uses the vibrant brand color #FE6A36 and has action-oriented text 'Get started', making it the primary CTA."
    },
    "secondary": {
      "index": 0,
      "text": "Get started",
      "reasoning": "Button #0 has a different background color #FFEEB3 and also uses action-oriented text, making it suitable as a secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "health-conscious individuals"
  },
  "designSystem": {
    "framework": "bootstrap",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Nourish'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```