# Nous Research Brand Identity

A complete profile of **Nous Research**'s visual system — colors, typography, components, and personality — extracted from https://nousresearch.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/nous-research
- Machine-readable JSON: https://characterquilt.com/branding/nous-research.json
- Per-page llms.txt: https://characterquilt.com/branding/nous-research/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0071A9 |
| Accent | #FF0000 |
| Body Font | Times New Roman |
| Heading Font | Times New Roman |

## Color Palette

- primary: #0071A9
- secondary: #69727D
- accent: #FF0000
- background: #FFFFFF
- textPrimary: #000000
- link: #FF0000

## Typography

- primary: Times New Roman — https://fonts.google.com/specimen/Times+New+Roman
- heading: Times New Roman — https://fonts.google.com/specimen/Times+New+Roman

## Visual Assets

- Favicon: https://nousresearch.com/apple-touch-icon.png
- Social card (og:image): /wp-content/uploads/2024/03/Noushirt-2.webp

## Brand Personality

Tone: professional · Energy: medium · Audience: tech enthusiasts and AI researchers

## Nous Research Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Nous Portal**
  - Image: https://portal.nousresearch.com/orb-bg.jpg
  - Source: https://portal.nousresearch.com/models
- **Setting Your Pet Rock Free. - NOUS RESEARCH**
  - Image: https://nousresearch.com/wp-content/uploads/2024/10/rockblog09-1024x345.png
  - Source: https://nousresearch.com/setting-your-pet-rock-free/
- **DECENTRALIZE T-SHIRT – Nous Research**
  - Image: http://shop.nousresearch.com/cdn/shop/files/NSHOP-NYC-01_4092c85d-4691-4909-a1e1-b632fe7b7eb1.jpg?v=1724360892
  - Source: https://shop.nousresearch.com/products/nous-shirt-3
- **Setting Your Pet Rock Free. - NOUS RESEARCH**
  - Image: https://nousresearch.com/wp-content/uploads/2024/10/rockblog08-1024x712.png
  - Source: https://nousresearch.com/setting-your-pet-rock-free/
- **Nous Chat**
  - Image: https://chat.nousresearch.com/img/nous-girl.png
  - Source: https://chat.nousresearch.com/
- **Setting Your Pet Rock Free. - NOUS RESEARCH**
  - Image: https://nousresearch.com/wp-content/uploads/2024/10/rockblog02-1024x551.png
  - Source: https://nousresearch.com/setting-your-pet-rock-free/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Courier Prime",
      "role": "monospace"
    },
    {
      "family": "Times New Roman",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0071A9",
    "secondary": "#69727D",
    "accent": "#FF0000",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#FF0000"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Times New Roman",
      "heading": "Times New Roman"
    },
    "fontStacks": {
      "heading": [
        "Times New Roman"
      ],
      "body": [
        "Times New Roman"
      ],
      "paragraph": [
        "courier",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "16px",
      "body": "15px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {},
  "images": {
    "favicon": "https://nousresearch.com/apple-touch-icon.png",
    "ogImage": "/wp-content/uploads/2024/03/Noushirt-2.webp"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "No valid brand logo - the candidate is invisible and does not meet the criteria for a visible, primary brand logo.",
    "confidence": 0.3,
    "rejected": true,
    "source": "llm"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "tech enthusiasts and AI researchers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "No valid brand logo - the candidate is invisible and does not meet the criteria for a visible, primary brand logo.",
        "confidence": 0.3
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}
```