{ "name": "Novatr", "slug": "novatr", "domain": "https://www.novatr.com", "sources": [ "yc" ], "branding": { "colorScheme": "light", "fonts": [ { "family": "Figtree", "role": "body" }, { "family": "Inter", "role": "heading" } ], "colors": { "primary": "#101828", "secondary": "#4A1FB8", "accent": "#4A1FB8", "background": "#FFFFFF", "textPrimary": "#101828", "link": "#111322" }, "typography": { "fontFamilies": { "primary": "Figtree", "heading": "Inter" }, "fontStacks": { "heading": [ "Figtree" ], "body": [ "Times New Roman" ], "paragraph": [ "Figtree" ] }, "fontSizes": { "h1": "48px", "h2": "16px", "body": "20px" } }, "spacing": { "baseUnit": 4, "borderRadius": "10px" }, "components": { "input": { "background": "transparent", "textColor": "#D0D5DD", "borderColor": null, "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "none" }, "buttonPrimary": { "background": "#FFFFFF", "textColor": "#4A1FB8", "borderColor": "#D9D6FE", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "none" }, "buttonSecondary": { "background": "#111322", "textColor": "#FFFFFF", "borderRadius": "1000px", "borderRadiusCorners": { "topLeft": "1000px", "topRight": "1000px", "bottomRight": "1000px", "bottomLeft": "1000px" }, "shadow": "none" } }, "images": { "logo": "https://d3dk14rzbdphib.cloudfront.net/images-v2/logo/logo_new_nav.svg", "favicon": "https://www.novatr.com/favicon.ico", "ogImage": null, "logoHref": "/", "logoAlt": "Novatr" }, "__llm_logo_reasoning": { "selectedIndex": 3, "reasoning": "Selected #0 because it is visible, medium-sized, and matches the brand name 'Novatr'. It is linked to the homepage, indicating it is the main brand logo.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 12, "text": "Explore Courses", "reasoning": "Button #1 'Explore Courses' has a vibrant and contrasting color scheme with a light background and brand-colored text, making it stand out as a primary CTA." }, "secondary": { "index": 2, "text": "Request a Call Back", "reasoning": "Button #3 'Request a Call Back' has a different dark background color and serves as a secondary action, complementing the primary CTA." }, "confidence": 0.9 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "designers, architects, engineers" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.9, "overall": 0.9 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and matches the brand name 'Novatr'. It is linked to the homepage, indicating it is the main brand logo.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } }, "images": [ { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/novatr/1314a6975f.webp", "alt": "A-Z Guide for Writing a Successful Architecture Thesis 2026", "source_url": "https://www.novatr.com/blog/architecture-thesis-guide", "image_url": "https://drt8cv58r2b23.cloudfront.net/images/blog/blogHero/ArchitectureThesisGuide_Image01.jpg", "width": 5184, "height": 3456, "bytes": 1455957, "query": "site:novatr.com", "query_suffix": "site:novatr.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/novatr/28a3dd912b.webp", "alt": "Career Roadmap for Aspiring MEP Engineers in 2026", "source_url": "https://www.novatr.com/blog/career-roadmap-for-mep-engineers", "image_url": "https://blog.novatr.com/hubfs/Career%20Roadmap%20for%20Aspiring%20MEP%20Engineer.png", "width": 1696, "height": 848, "bytes": 427465, "query": "site:novatr.com blog", "query_suffix": "site:novatr.com blog" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/novatr/8350ff2c98.webp", "alt": "Singapore Smart City: A Leading Model for Urban Innovation", "source_url": "https://www.novatr.com/blog/singapore-world-smartest-city", "image_url": "https://blog.novatr.com/hubfs/singapore.jpg", "width": 4042, "height": 3118, "bytes": 2225736, "query": "site:novatr.com", "query_suffix": "site:novatr.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/novatr/2389ccc962.webp", "alt": "Top AI Plugins & Workflows Every Architect Should Know in 2026", "source_url": "https://www.novatr.com/blog/top-ai-plugins-workflows-every-architect-should-know", "image_url": "https://blog.novatr.com/hubfs/Top%20AI%20Plugins%20&%20Workflows%20Every%20Architect%20Should%20Know%20in%202025.jpg", "width": 800, "height": 400, "bytes": 79758, "query": "site:novatr.com blog", "query_suffix": "site:novatr.com blog" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/novatr/5eba79a7c8.webp", "alt": "Career - Novatr", "source_url": "https://www.novatr.com/career", "image_url": "https://d3dk14rzbdphib.cloudfront.net/images-v2/career/team_group3.jpeg", "width": 4032, "height": 3024, "bytes": 3040480, "query": "site:novatr.com", "query_suffix": "site:novatr.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/novatr/8185373fe9.webp", "alt": "From Indian Classrooms to Global Studios: Aryaman's BIG Leap", "source_url": "https://www.novatr.com/blog/from-indian-classrooms-to-global-studios-aryamans-big-leap", "image_url": "https://blog.novatr.com/hubfs/From%20Indian%20Classrooms%20to%20Global%20Studios%20Aryaman%E2%80%99s%20BIG%20Leap.jpg", "width": 1280, "height": 720, "bytes": 983173, "query": "site:novatr.com blog", "query_suffix": "site:novatr.com blog" } ], "font_resources": [ { "family": "Figtree", "google_fonts_url": "https://fonts.google.com/specimen/Figtree" }, { "family": "Inter", "google_fonts_url": "https://fonts.google.com/specimen/Inter" } ], "google_fonts_css": "https://fonts.googleapis.com/css2?family=Figtree&family=Inter&display=swap", "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.", "page_url": "https://characterquilt.com/branding/novatr", "agent_instructions": "You are designing or implementing in Novatr's brand identity.\n\n# Brand profile\n- Company: Novatr\n- Source: https://www.novatr.com\n- Color scheme: light\n\n# Colors\n- primary: #101828\n- secondary: #4A1FB8\n- accent: #4A1FB8\n- background: #FFFFFF\n- textPrimary: #101828\n- link: #111322\n\n# Typography\n- primary: Figtree — https://fonts.google.com/specimen/Figtree\n- heading: Inter — https://fonts.google.com/specimen/Inter\n\nLoad all fonts at once: \n\n# UI Components\n- input: background=transparent, textColor=#D0D5DD, borderColor=null, borderRadius=8px, shadow=none\n- buttonPrimary: background=#FFFFFF, textColor=#4A1FB8, borderColor=#D9D6FE, borderRadius=8px, shadow=none\n- buttonSecondary: background=#111322, textColor=#FFFFFF, borderRadius=1000px, shadow=none\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: designers, architects, engineers\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/novatr.json", "page_markdown": "# Novatr Brand Identity\n\nA complete profile of **Novatr**'s visual system — colors, typography, components, and personality — extracted from https://www.novatr.com. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/novatr\n- Machine-readable JSON: https://characterquilt.com/branding/novatr.json\n- Per-page llms.txt: https://characterquilt.com/branding/novatr/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #101828 |\n| Accent | #4A1FB8 |\n| Body Font | Figtree |\n| Heading Font | Inter |\n\n## Color Palette\n\n- primary: #101828\n- secondary: #4A1FB8\n- accent: #4A1FB8\n- background: #FFFFFF\n- textPrimary: #101828\n- link: #111322\n\n## Typography\n\n- primary: Figtree — https://fonts.google.com/specimen/Figtree\n- heading: Inter — https://fonts.google.com/specimen/Inter\n\n## Visual Assets\n\n- Logo: https://d3dk14rzbdphib.cloudfront.net/images-v2/logo/logo_new_nav.svg\n- Favicon: https://www.novatr.com/favicon.ico\n\n## UI Components\n\n- input: background=transparent, textColor=#D0D5DD, borderColor=null, borderRadius=8px, shadow=none\n- buttonPrimary: background=#FFFFFF, textColor=#4A1FB8, borderColor=#D9D6FE, borderRadius=8px, shadow=none\n- buttonSecondary: background=#111322, textColor=#FFFFFF, borderRadius=1000px, shadow=none\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: designers, architects, engineers\n\n## Novatr Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **A-Z Guide for Writing a Successful Architecture Thesis 2026**\n - Image: https://drt8cv58r2b23.cloudfront.net/images/blog/blogHero/ArchitectureThesisGuide_Image01.jpg\n - Source: https://www.novatr.com/blog/architecture-thesis-guide\n- **Career Roadmap for Aspiring MEP Engineers in 2026**\n - Image: https://blog.novatr.com/hubfs/Career%20Roadmap%20for%20Aspiring%20MEP%20Engineer.png\n - Source: https://www.novatr.com/blog/career-roadmap-for-mep-engineers\n- **Singapore Smart City: A Leading Model for Urban Innovation**\n - Image: https://blog.novatr.com/hubfs/singapore.jpg\n - Source: https://www.novatr.com/blog/singapore-world-smartest-city\n- **Top AI Plugins & Workflows Every Architect Should Know in 2026**\n - Image: https://blog.novatr.com/hubfs/Top%20AI%20Plugins%20&%20Workflows%20Every%20Architect%20Should%20Know%20in%202025.jpg\n - Source: https://www.novatr.com/blog/top-ai-plugins-workflows-every-architect-should-know\n- **Career - Novatr**\n - Image: https://d3dk14rzbdphib.cloudfront.net/images-v2/career/team_group3.jpeg\n - Source: https://www.novatr.com/career\n- **From Indian Classrooms to Global Studios: Aryaman's BIG Leap**\n - Image: https://blog.novatr.com/hubfs/From%20Indian%20Classrooms%20to%20Global%20Studios%20Aryaman%E2%80%99s%20BIG%20Leap.jpg\n - Source: https://www.novatr.com/blog/from-indian-classrooms-to-global-studios-aryamans-big-leap\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n \"colorScheme\": \"light\",\n \"fonts\": [\n {\n \"family\": \"Figtree\",\n \"role\": \"body\"\n },\n {\n \"family\": \"Inter\",\n \"role\": \"heading\"\n }\n ],\n \"colors\": {\n \"primary\": \"#101828\",\n \"secondary\": \"#4A1FB8\",\n \"accent\": \"#4A1FB8\",\n \"background\": \"#FFFFFF\",\n \"textPrimary\": \"#101828\",\n \"link\": \"#111322\"\n },\n \"typography\": {\n \"fontFamilies\": {\n \"primary\": \"Figtree\",\n \"heading\": \"Inter\"\n },\n \"fontStacks\": {\n \"heading\": [\n \"Figtree\"\n ],\n \"body\": [\n \"Times New Roman\"\n ],\n \"paragraph\": [\n \"Figtree\"\n ]\n },\n \"fontSizes\": {\n \"h1\": \"48px\",\n \"h2\": \"16px\",\n \"body\": \"20px\"\n }\n },\n \"spacing\": {\n \"baseUnit\": 4,\n \"borderRadius\": \"10px\"\n },\n \"components\": {\n \"input\": {\n \"background\": \"transparent\",\n \"textColor\": \"#D0D5DD\",\n \"borderColor\": null,\n \"borderRadius\": \"8px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"8px\",\n \"topRight\": \"8px\",\n \"bottomRight\": \"8px\",\n \"bottomLeft\": \"8px\"\n },\n \"shadow\": \"none\"\n },\n \"buttonPrimary\": {\n \"background\": \"#FFFFFF\",\n \"textColor\": \"#4A1FB8\",\n \"borderColor\": \"#D9D6FE\",\n \"borderRadius\": \"8px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"8px\",\n \"topRight\": \"8px\",\n \"bottomRight\": \"8px\",\n \"bottomLeft\": \"8px\"\n },\n \"shadow\": \"none\"\n },\n \"buttonSecondary\": {\n \"background\": \"#111322\",\n \"textColor\": \"#FFFFFF\",\n \"borderRadius\": \"1000px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"1000px\",\n \"topRight\": \"1000px\",\n \"bottomRight\": \"1000px\",\n \"bottomLeft\": \"1000px\"\n },\n \"shadow\": \"none\"\n }\n },\n \"images\": {\n \"logo\": \"https://d3dk14rzbdphib.cloudfront.net/images-v2/logo/logo_new_nav.svg\",\n \"favicon\": \"https://www.novatr.com/favicon.ico\",\n \"ogImage\": null,\n \"logoHref\": \"/\",\n \"logoAlt\": \"Novatr\"\n },\n \"__llm_logo_reasoning\": {\n \"selectedIndex\": 3,\n \"reasoning\": \"Selected #0 because it is visible, medium-sized, and matches the brand name 'Novatr'. It is linked to the homepage, indicating it is the main brand logo.\",\n \"confidence\": 0.95,\n \"source\": \"llm\"\n },\n \"__llm_button_reasoning\": {\n \"primary\": {\n \"index\": 12,\n \"text\": \"Explore Courses\",\n \"reasoning\": \"Button #1 'Explore Courses' has a vibrant and contrasting color scheme with a light background and brand-colored text, making it stand out as a primary CTA.\"\n },\n \"secondary\": {\n \"index\": 2,\n \"text\": \"Request a Call Back\",\n \"reasoning\": \"Button #3 'Request a Call Back' has a different dark background color and serves as a secondary action, complementing the primary CTA.\"\n },\n \"confidence\": 0.9\n },\n \"personality\": {\n \"tone\": \"professional\",\n \"energy\": \"medium\",\n \"targetAudience\": \"designers, architects, engineers\"\n },\n \"designSystem\": {\n \"framework\": \"custom\",\n \"componentLibrary\": \"\"\n },\n \"confidence\": {\n \"buttons\": 0.9,\n \"colors\": 0.9,\n \"overall\": 0.9\n },\n \"__llm_metadata\": {\n \"logoSelection\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true,\n \"finalSource\": \"llm\",\n \"rawLogoSelection\": {\n \"selectedLogoIndex\": 0,\n \"selectedLogoReasoning\": \"Selected #0 because it is visible, medium-sized, and matches the brand name 'Novatr'. It is linked to the homepage, indicating it is the main brand logo.\",\n \"confidence\": 0.95\n }\n },\n \"buttonClassification\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true\n }\n }\n}\n```\n" }