# Novatr Brand Identity

A complete profile of **Novatr**'s visual system — colors, typography, components, and personality — extracted from https://www.novatr.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/novatr
- Machine-readable JSON: https://characterquilt.com/branding/novatr.json
- Per-page llms.txt: https://characterquilt.com/branding/novatr/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #101828 |
| Accent | #4A1FB8 |
| Body Font | Figtree |
| Heading Font | Inter |

## Color Palette

- primary: #101828
- secondary: #4A1FB8
- accent: #4A1FB8
- background: #FFFFFF
- textPrimary: #101828
- link: #111322

## Typography

- primary: Figtree — https://fonts.google.com/specimen/Figtree
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: https://d3dk14rzbdphib.cloudfront.net/images-v2/logo/logo_new_nav.svg
- Favicon: https://www.novatr.com/favicon.ico

## UI Components

- input: background=transparent, textColor=#D0D5DD, borderColor=null, borderRadius=8px, shadow=none
- buttonPrimary: background=#FFFFFF, textColor=#4A1FB8, borderColor=#D9D6FE, borderRadius=8px, shadow=none
- buttonSecondary: background=#111322, textColor=#FFFFFF, borderRadius=1000px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: designers, architects, engineers

## Novatr Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **A-Z Guide for Writing a Successful Architecture Thesis 2026**
  - Image: https://drt8cv58r2b23.cloudfront.net/images/blog/blogHero/ArchitectureThesisGuide_Image01.jpg
  - Source: https://www.novatr.com/blog/architecture-thesis-guide
- **Career Roadmap for Aspiring MEP Engineers in 2026**
  - Image: https://blog.novatr.com/hubfs/Career%20Roadmap%20for%20Aspiring%20MEP%20Engineer.png
  - Source: https://www.novatr.com/blog/career-roadmap-for-mep-engineers
- **Singapore Smart City: A Leading Model for Urban Innovation**
  - Image: https://blog.novatr.com/hubfs/singapore.jpg
  - Source: https://www.novatr.com/blog/singapore-world-smartest-city
- **Top AI Plugins & Workflows Every Architect Should Know in 2026**
  - Image: https://blog.novatr.com/hubfs/Top%20AI%20Plugins%20&%20Workflows%20Every%20Architect%20Should%20Know%20in%202025.jpg
  - Source: https://www.novatr.com/blog/top-ai-plugins-workflows-every-architect-should-know
- **Career - Novatr**
  - Image: https://d3dk14rzbdphib.cloudfront.net/images-v2/career/team_group3.jpeg
  - Source: https://www.novatr.com/career
- **From Indian Classrooms to Global Studios: Aryaman's BIG Leap**
  - Image: https://blog.novatr.com/hubfs/From%20Indian%20Classrooms%20to%20Global%20Studios%20Aryaman%E2%80%99s%20BIG%20Leap.jpg
  - Source: https://www.novatr.com/blog/from-indian-classrooms-to-global-studios-aryamans-big-leap

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Figtree",
      "role": "body"
    },
    {
      "family": "Inter",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#101828",
    "secondary": "#4A1FB8",
    "accent": "#4A1FB8",
    "background": "#FFFFFF",
    "textPrimary": "#101828",
    "link": "#111322"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Figtree",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Figtree"
      ],
      "body": [
        "Times New Roman"
      ],
      "paragraph": [
        "Figtree"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "16px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#D0D5DD",
      "borderColor": null,
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#4A1FB8",
      "borderColor": "#D9D6FE",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#111322",
      "textColor": "#FFFFFF",
      "borderRadius": "1000px",
      "borderRadiusCorners": {
        "topLeft": "1000px",
        "topRight": "1000px",
        "bottomRight": "1000px",
        "bottomLeft": "1000px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://d3dk14rzbdphib.cloudfront.net/images-v2/logo/logo_new_nav.svg",
    "favicon": "https://www.novatr.com/favicon.ico",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "Novatr"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 3,
    "reasoning": "Selected #0 because it is visible, medium-sized, and matches the brand name 'Novatr'. It is linked to the homepage, indicating it is the main brand logo.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 12,
      "text": "Explore Courses",
      "reasoning": "Button #1 'Explore Courses' has a vibrant and contrasting color scheme with a light background and brand-colored text, making it stand out as a primary CTA."
    },
    "secondary": {
      "index": 2,
      "text": "Request a Call Back",
      "reasoning": "Button #3 'Request a Call Back' has a different dark background color and serves as a secondary action, complementing the primary CTA."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "designers, architects, engineers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and matches the brand name 'Novatr'. It is linked to the homepage, indicating it is the main brand logo.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```