# Nowadays Brand Identity A complete profile of **Nowadays**'s visual system — colors, typography, components, and personality — extracted from http://nowadays.ai/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/nowadays - Machine-readable JSON: https://characterquilt.com/branding/nowadays.json - Per-page llms.txt: https://characterquilt.com/branding/nowadays/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #1F2937 | | Accent | #5261EB | | Body Font | Satoshi | | Heading Font | Satoshi | ## Color Palette - primary: #1F2937 - secondary: #E0E4FF - accent: #5261EB - background: #FDFCFE - textPrimary: #5261EB - link: #5261EB ## Typography - primary: Satoshi — https://fonts.google.com/specimen/Satoshi - heading: Satoshi — https://fonts.google.com/specimen/Satoshi ## Visual Assets - Logo: https://www.nowadays.ai/_next/static/media/nowadayslogo.0-~h5ehd7yd2-.png - Favicon: https://www.nowadays.ai/favicon.ico? - Social card (og:image): https://nowadays.ai/opengraph-image.png ## UI Components - buttonPrimary: background=#5261EB, textColor=#FFFFFF, borderColor=#5261EB, borderRadius=12px, shadow=rgba(255, 255, 255, 0.25) 0px 1px 2px 0px inset - buttonSecondary: background=#E0E4FF, textColor=#27253B, borderRadius=12px, shadow=rgba(255, 255, 255, 0.15) 0px 1px 2px 0px inset ## Brand Personality Tone: modern · Energy: medium · Audience: corporate teams ## Nowadays Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Customer Success Stories | Event Planning Case Studies | Nowadays** - Image: https://vqftsjfwhonwbpyogmzi.supabase.co/storage/v1/object/public/landing-media/hero_1764646566756.webp - Source: https://www.nowadays.ai/case-studies - **Customer Success Stories | Event Planning Case Studies | Nowadays** - Image: https://cdn.sanity.io/images/z93ulvt2/production/3c5ebc0f61702ebe19bb56b8cdc6fddb8ce9dce8-1449x1049.webp?w=3840&q=80&fit=clip&auto=format - Source: https://www.nowadays.ai/case-studies - **Press & Media - Nowadays AI Event Planning** - Image: https://www.nowadays.ai/landing/press/A-woman-sitting-at-a-desk-in-a-modern-office-using-a-laptop-computer.jpg - Source: https://www.nowadays.ai/press - **A Wedding to Remember How Nowadays Delivered Perfection in Just 60 Days Case Study | Nowadays | Nowadays** - Image: https://media.cntravellerme.com/photos/64e73087238bdd124237b565/3:2/w_6015,h_4010,c_limit/GettyImages-1145042281.jpeg - Source: https://www.nowadays.ai/case-studies/a-wedding-to-remember-how-nowadays-delivered-perfection-in-just-60-days - **Press & Media - Nowadays AI Event Planning** - Image: https://www.nowadays.ai/landing/press/wit.png - Source: https://www.nowadays.ai/press - **Free Event Planning Templates & Resources | Nowadays** - Image: https://www.rd.com/wp-content/uploads/2020/01/GettyImages-1131335393-e1650030686687.jpg - Source: https://www.nowadays.ai/templates ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Satoshi", "role": "body" } ], "colors": { "primary": "#1F2937", "secondary": "#E0E4FF", "accent": "#5261EB", "background": "#FDFCFE", "textPrimary": "#5261EB", "link": "#5261EB" }, "typography": { "fontFamilies": { "primary": "Satoshi", "heading": "Satoshi" }, "fontStacks": { "heading": [ "Satoshi", "sans-serif" ], "body": [ "Satoshi", "sans-serif" ], "paragraph": [ "Satoshi", "sans-serif" ] }, "fontSizes": { "h1": "16px", "h2": "48px", "body": "18px" } }, "spacing": { "baseUnit": 4, "borderRadius": "8px" }, "components": { "buttonPrimary": { "background": "#5261EB", "textColor": "#FFFFFF", "borderColor": "#5261EB", "borderRadius": "12px", "borderRadiusCorners": { "topLeft": "12px", "topRight": "12px", "bottomRight": "12px", "bottomLeft": "12px" }, "shadow": "rgba(255, 255, 255, 0.25) 0px 1px 2px 0px inset" }, "buttonSecondary": { "background": "#E0E4FF", "textColor": "#27253B", "borderRadius": "12px", "borderRadiusCorners": { "topLeft": "12px", "topRight": "12px", "bottomRight": "12px", "bottomLeft": "12px" }, "shadow": "rgba(255, 255, 255, 0.15) 0px 1px 2px 0px inset" } }, "images": { "logo": "https://www.nowadays.ai/_next/static/media/nowadayslogo.0-~h5ehd7yd2-.png", "favicon": "https://www.nowadays.ai/favicon.ico?", "ogImage": "https://nowadays.ai/opengraph-image.png", "logoAlt": "Nowadays" }, "__llm_logo_reasoning": { "selectedIndex": 1, "reasoning": "Selected #1 because it is visible, matches the brand name 'Nowadays', and is a small but clear representation of the brand logo.", "confidence": 0.85, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 3, "text": "Get Started", "reasoning": "Button #0 ('Get Started') uses the vibrant brand color #5261EB, which is a strong indicator of a primary CTA. The text 'Get Started' is action-oriented, making it a clear primary call-to-action." }, "secondary": { "index": 10, "text": "Learn more", "reasoning": "Button #2 ('Learn more') has a different background color (#E0E4FF) and serves as a secondary action with informative text, complementing the primary CTA." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "corporate teams" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 1, "selectedLogoReasoning": "Selected #1 because it is visible, matches the brand name 'Nowadays', and is a small but clear representation of the brand logo.", "confidence": 0.85 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```