# Noya Brand Identity

A complete profile of **Noya**'s visual system — colors, typography, components, and personality — extracted from https://noya.co. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/noya
- Machine-readable JSON: https://characterquilt.com/branding/noya.json
- Per-page llms.txt: https://characterquilt.com/branding/noya/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #000000 |
| Accent | #000000 |
| Body Font | Times New Roman |
| Heading Font | Times New Roman |

## Color Palette

- primary: #000000
- accent: #000000
- background: #FFFFFF
- textPrimary: #000000
- link: #000000

## Typography

- primary: Times New Roman — https://fonts.google.com/specimen/Times+New+Roman
- heading: Times New Roman — https://fonts.google.com/specimen/Times+New+Roman

## Brand Personality

Tone: professional · Energy: medium · Audience: unknown

## Noya Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Noya | Noya selected for Shopify's Sustainability Fund**
  - Image: https://cdn.prod.website-files.com/610b18445213a75bca331d93/623a53001ed6d53f62066c15_Blog%20Graphic%20v1.webp
  - Source: https://www.noya.co/news/noya-selected-for-shopifys-sustainability-fund
- **Noya | Raising our sail to leverage Direct Air Capture tailwinds while  they're blowing**
  - Image: https://cdn.prod.website-files.com/610b18445213a75bca331d93/639a15fa4ce58a3886ca7c5e_Tailwind.webp
  - Source: https://www.noya.co/news/raising-our-sail-to-leverage-dac-tailwinds
- **Presenting NOYA Mango Juice - Taste the Freshness of Real Mangoes With  Vidya Balan | #NoyaMangoJuice**
  - Image: https://i.ytimg.com/vi/Shhhl3Evk1Q/hq720.jpg?sqp=-oaymwEhCK4FEIIDSFryq4qpAxMIARUAAAAAGAElAADIQj0AgKJD&rs=AOn4CLC6-1KVd3fdxSUFQ1LKQcQ1b5K8uQ
  - Source: https://www.youtube.com/watch?v=Shhhl3Evk1Q
- **Noya Landing Page by Daniel Emenike on Dribbble**
  - Image: https://cdn.dribbble.com/userupload/9401711/file/original-2914ebbc07aed94be13d8140516d257c.png?resize=752x&vertical=center
  - Source: https://dribbble.com/shots/22312272-Noya-Landing-Page
- **Not on My Bingo Card': Israeli Goes Viral After Fake Report of Death at  Iran Protest - Israel Political News**
  - Image: https://img.haarets.co.il/bs/0000019b-ff3a-d39f-a5bf-ffbe828f0001/db/11/99993e3a4f41ad3a0bb41d6adbf1/noya-zion-iran-dead-protest-screengrab.PNG?precrop=483,281,x0,y157&width=420&height=244&cmsprod
  - Source: https://www.haaretz.com/israel-news/israel-politics/2026-01-27/ty-article/.premium/not-on-my-bingo-card-israeli-goes-viral-after-fake-report-of-death-at-iran-protest/0000019b-ff18-d5ae-adbf-ff580b030000

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Times New Roman",
      "count": 4
    }
  ],
  "colors": {
    "primary": "#000000",
    "accent": "#000000",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#000000"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Times New Roman",
      "heading": "Times New Roman"
    },
    "fontStacks": {
      "body": [
        "Times New Roman"
      ],
      "heading": [
        "Times New Roman"
      ],
      "paragraph": [
        "Times New Roman"
      ]
    },
    "fontSizes": {
      "h1": "32px",
      "h2": "32px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {},
  "images": {
    "logo": null,
    "favicon": null,
    "ogImage": null
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "unknown",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0,
    "overall": 0
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "LLM failed",
        "confidence": 0
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false,
      "error": "LLM call failed or returned fallback values"
    }
  }
}
```