# Null Labs Brand Identity

A complete profile of **Null Labs**'s visual system — colors, typography, components, and personality — extracted from https://n0labs.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/null-labs
- Machine-readable JSON: https://characterquilt.com/branding/null-labs.json
- Per-page llms.txt: https://characterquilt.com/branding/null-labs/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #1B3A6B |
| Accent | #1B3A6B |
| Body Font | IBM Plex Sans |
| Heading Font | IBM Plex Sans |

## Color Palette

- primary: #1B3A6B
- accent: #1B3A6B
- background: #FFFFFF
- textPrimary: #666666
- link: #185FA5

## Typography

- primary: IBM Plex Sans — https://fonts.google.com/specimen/IBM+Plex+Sans
- heading: IBM Plex Sans — https://fonts.google.com/specimen/IBM+Plex+Sans

## Visual Assets

- Logo: https://n0labs.com/_next/image?url=%2FN0_final-256x256.png&w=64&q=75&dpl=dpl_N9XbXqj2HHsrjJxAhrrZioZmu7gN
- Favicon: https://n0labs.com/N0_final-256x256.png

## UI Components

- buttonPrimary: background=#1B3A6B, textColor=#FFFFFF, borderRadius=4px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#1A1A1A, borderColor=#D4D4D4, borderRadius=8px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: technology companies and researchers in autonomy

## Null Labs Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Null Labs - Simulation and Testing for Autonomy**
  - Image: https://n0labs.com/army_logo.png?dpl=dpl_N9XbXqj2HHsrjJxAhrrZioZmu7gN
  - Source: https://n0labs.com/
- **Null Labs - Simulation and Testing for Autonomy**
  - Image: https://n0labs.com/mara_logo.jpg?dpl=dpl_N9XbXqj2HHsrjJxAhrrZioZmu7gN
  - Source: https://n0labs.com/
- **Null Labs - Simulation and Testing for Autonomy**
  - Image: https://n0labs.com/overwatch-imaging-logo.png?dpl=dpl_N9XbXqj2HHsrjJxAhrrZioZmu7gN
  - Source: https://n0labs.com/
- **Null Labs - Simulation and Testing for Autonomy**
  - Image: https://n0labs.com/dod-logo.png?dpl=dpl_N9XbXqj2HHsrjJxAhrrZioZmu7gN
  - Source: https://n0labs.com/
- **Null Labs - Simulation and Testing for Autonomy**
  - Image: https://n0labs.com/N0_final-256x256.png
  - Source: https://n0labs.com/
- **Null Labs - YouTube**
  - Image: https://i.ytimg.com/vi/a0FtTSkTKzM/hq720.jpg?sqp=-oaymwEhCK4FEIIDSFryq4qpAxMIARUAAAAAGAElAADIQj0AgKJD&rs=AOn4CLCt5FjU1uzOTmKu1CfSRQJ0s5WtjA
  - Source: https://www.youtube.com/channel/UCfrwHFvGCdf0_nVW4seBwrg

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "IBM Plex Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#1B3A6B",
    "accent": "#1B3A6B",
    "background": "#FFFFFF",
    "textPrimary": "#666666",
    "link": "#185FA5"
  },
  "typography": {
    "fontFamilies": {
      "primary": "IBM Plex Sans",
      "heading": "IBM Plex Sans"
    },
    "fontStacks": {
      "heading": [
        "IBM Plex Sans",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "IBM Plex Sans",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "IBM Plex Sans",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "36px",
      "h2": "20px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#1B3A6B",
      "textColor": "#FFFFFF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#1A1A1A",
      "borderColor": "#D4D4D4",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://n0labs.com/_next/image?url=%2FN0_final-256x256.png&w=64&q=75&dpl=dpl_N9XbXqj2HHsrjJxAhrrZioZmu7gN",
    "favicon": "https://n0labs.com/N0_final-256x256.png",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "Null Labs logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, matches the brand name 'Null Labs', and links to the homepage.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Request a demo",
      "reasoning": "Button #0 has a vibrant brand color (#1B3A6B) and action-oriented text ('Request a demo'), making it the primary CTA."
    },
    "secondary": {
      "index": 1,
      "text": "◇Aerial ISRUAS target detection and tracking in denied and degraded EO environments.View examples ↓",
      "reasoning": "Button #1 has a different background color (#FFFFFF) and serves as a secondary action with less emphasis."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "technology companies and researchers in autonomy"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, matches the brand name 'Null Labs', and links to the homepage.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```