# Numan Brand Identity

A complete profile of **Numan**'s visual system — colors, typography, components, and personality — extracted from https://www.numan.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/numan
- Machine-readable JSON: https://characterquilt.com/branding/numan.json
- Per-page llms.txt: https://characterquilt.com/branding/numan/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #00CCBD |
| Accent | #00CCBD |
| Body Font | NeutrifStudio |
| Heading Font | NeutrifStudio |

## Color Palette

- primary: #00CCBD
- secondary: #26827C
- accent: #00CCBD
- background: #0F0F0F
- textPrimary: #0F0F0F
- link: #1863DC

## Typography

- primary: NeutrifStudio — https://fonts.google.com/specimen/NeutrifStudio
- heading: NeutrifStudio — https://fonts.google.com/specimen/NeutrifStudio

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%2224%22%20height%3D%2224%22%20viewBox%3D%220%200%20119%2022%22%20fill%3D%22white%22%20name%3D%22Numan%22%20data-sentry-element%3D%22svg%22%20data-sentry-source-file%3D%22Numan.tsx%22%20class%3D%22nu-icon%22%20opacity%3D%221%22%20data-sentry-component%3D%22Numan%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M23.2929%2014.9354C24.9366%2014.9354%2025.8581%2013.7846%2025.8581%2012.0987V0.385965H33.6568V11.94C33.6568%2017.9178%2029.9337%2022%2023.2929%2022C16.6522%2022%2012.929%2017.9201%2012.929%2011.94V9.90249C12.929%208.21655%2012.0076%207.06576%2010.3639%207.06576C8.72022%207.06576%207.79876%208.21655%207.79876%209.90249V21.614H0V10.06C0%204.08223%203.72318%200%2010.3627%200C17.0021%200%2020.7278%204.08223%2020.7278%2010.0611V12.0987C20.7278%2013.7846%2021.6493%2014.9354%2023.2929%2014.9354Z%22%20fill%3D%22white%22%20data-sentry-element%3D%22path%22%20data-sentry-source-file%3D%22Numan.tsx%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M60.7751%200C58.0082%200%2055.859%201.36272%2054.4481%202.64611C53.1394%201.06436%2051.1433%200%2048.4363%200C46.0878%200%2044.4566%201.14724%2043.4019%202.32763V0.385965H35.6031V21.6152H43.4019V9.91196C43.4019%207.97858%2044.459%207.06458%2045.967%207.06458C47.4749%207.06458%2048.5321%207.7489%2048.5321%209.91196V21.6152H56.3309V9.91196C56.3309%207.97858%2057.3868%207.06458%2058.896%207.06458C60.4052%207.06458%2061.4612%207.7489%2061.4612%209.91196V21.6152H69.2599V8.17985C69.2599%204.09052%2066.0909%200.00236788%2060.7775%200.00236788H60.7751V0Z%22%20fill%3D%22white%22%20data-sentry-element%3D%22path%22%20data-sentry-source-file%3D%22Numan.tsx%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M81.2762%200C83.8127%200%2085.7091%200.957809%2087.125%202.28974V0.385965H94.9237V21.6129H87.125V19.7114C85.7104%2021.0434%2083.8127%2022%2081.2762%2022C73.4052%2022%2070.6471%2015.8163%2070.6471%2011C70.6471%206.18373%2073.4052%200%2081.2762%200ZM78.4296%2011.0012C78.4296%2013.3193%2079.8579%2015.3095%2082.8339%2015.3095C85.81%2015.3095%2087.2383%2013.3193%2087.2383%2011.0012C87.2383%208.68303%2085.81%206.69282%2082.8339%206.69282C79.8579%206.69282%2078.4296%208.68303%2078.4296%2011.0012Z%22%20fill%3D%22white%22%20data-sentry-element%3D%22path%22%20data-sentry-source-file%3D%22Numan.tsx%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M104.674%202.32053C106.03%201.04789%20107.845%200.000160512%20110.156%200C116.042%200.000354128%20119%204.52875%20119%209.05834V21.6152H111.201V10.6886C111.201%207.93596%20109.856%207.06576%20107.938%207.06576C106.019%207.06576%20104.674%208.22958%20104.674%2010.6886V21.6152H96.8751V0.385965H104.674V2.32053Z%22%20fill%3D%22white%22%20data-sentry-element%3D%22path%22%20data-sentry-source-file%3D%22Numan.tsx%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2Fsvg%3E
- Favicon: https://www.numan.com/favicon.ico?b1fc351f63eec47a

## UI Components

- buttonPrimary: background=#00CCBD, textColor=#0F0F0F, borderRadius=8px, shadow=none
- buttonSecondary: background=#161616, textColor=#8E8E8E, borderColor=#161616, borderRadius=0px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: Adults seeking health solutions

## Numan Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Numan Weight Loss Testimonials**
  - Image: https://a.storyblok.com/f/273742/4525x2667/4c69c81364/numan_blog_testimonials_v2_tom.jpg
  - Source: https://www.numan.com/weight-loss/results-reviews
- **Numankind**
  - Image: https://a.storyblok.com/f/273742/6720x4480/a90fe849d2/is-weight-loss-treatment-right-for-me-blog.jpg/m/300x200/
  - Source: https://www.numan.com/numankind
- **Weight loss with Numan: Rebecca's story**
  - Image: https://a.storyblok.com/f/273742/4525x2667/ad44b0faae/numan_blog_testimonials_v2_rebecca.jpg/m/640x0/
  - Source: https://www.numan.com/weight-loss/medication/weight-loss-with-numan-rebeccas-story
- **Numankind**
  - Image: https://a.storyblok.com/f/273742/6720x4480/ca6530c5b0/porridge-blog.jpg/m/300x200/
  - Source: https://www.numan.com/numankind
- **Low Testosterone Treatment for Men**
  - Image: https://a.storyblok.com/f/273742/4525x2667/900422777e/numan_blog_testimonials_paul.jpg
  - Source: https://www.numan.com/low-testosterone
- **Weight loss with Numan: Craig's story**
  - Image: https://a.storyblok.com/f/273742/4525x2667/a3350b3f50/numan_blog_testimonials_v2_craig.jpg/m/640x0/
  - Source: https://www.numan.com/weight-loss/medication/weight-loss-numan-craig-story

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "NeutrifStudio",
      "role": "body"
    },
    {
      "family": "FKScreamer",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#00CCBD",
    "secondary": "#26827C",
    "accent": "#00CCBD",
    "background": "#0F0F0F",
    "textPrimary": "#0F0F0F",
    "link": "#1863DC"
  },
  "typography": {
    "fontFamilies": {
      "primary": "NeutrifStudio",
      "heading": "NeutrifStudio"
    },
    "fontStacks": {
      "heading": [
        "FKScreamer",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "NeutrifStudio",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "NeutrifStudio",
        "Helvetica",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "128px",
      "h2": "14px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#00CCBD",
      "textColor": "#0F0F0F",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#161616",
      "textColor": "#8E8E8E",
      "borderColor": "#161616",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%2224%22%20height%3D%2224%22%20viewBox%3D%220%200%20119%2022%22%20fill%3D%22white%22%20name%3D%22Numan%22%20data-sentry-element%3D%22svg%22%20data-sentry-source-file%3D%22Numan.tsx%22%20class%3D%22nu-icon%22%20opacity%3D%221%22%20data-sentry-component%3D%22Numan%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M23.2929%2014.9354C24.9366%2014.9354%2025.8581%2013.7846%2025.8581%2012.0987V0.385965H33.6568V11.94C33.6568%2017.9178%2029.9337%2022%2023.2929%2022C16.6522%2022%2012.929%2017.9201%2012.929%2011.94V9.90249C12.929%208.21655%2012.0076%207.06576%2010.3639%207.06576C8.72022%207.06576%207.79876%208.21655%207.79876%209.90249V21.614H0V10.06C0%204.08223%203.72318%200%2010.3627%200C17.0021%200%2020.7278%204.08223%2020.7278%2010.0611V12.0987C20.7278%2013.7846%2021.6493%2014.9354%2023.2929%2014.9354Z%22%20fill%3D%22white%22%20data-sentry-element%3D%22path%22%20data-sentry-source-file%3D%22Numan.tsx%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M60.7751%200C58.0082%200%2055.859%201.36272%2054.4481%202.64611C53.1394%201.06436%2051.1433%200%2048.4363%200C46.0878%200%2044.4566%201.14724%2043.4019%202.32763V0.385965H35.6031V21.6152H43.4019V9.91196C43.4019%207.97858%2044.459%207.06458%2045.967%207.06458C47.4749%207.06458%2048.5321%207.7489%2048.5321%209.91196V21.6152H56.3309V9.91196C56.3309%207.97858%2057.3868%207.06458%2058.896%207.06458C60.4052%207.06458%2061.4612%207.7489%2061.4612%209.91196V21.6152H69.2599V8.17985C69.2599%204.09052%2066.0909%200.00236788%2060.7775%200.00236788H60.7751V0Z%22%20fill%3D%22white%22%20data-sentry-element%3D%22path%22%20data-sentry-source-file%3D%22Numan.tsx%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M81.2762%200C83.8127%200%2085.7091%200.957809%2087.125%202.28974V0.385965H94.9237V21.6129H87.125V19.7114C85.7104%2021.0434%2083.8127%2022%2081.2762%2022C73.4052%2022%2070.6471%2015.8163%2070.6471%2011C70.6471%206.18373%2073.4052%200%2081.2762%200ZM78.4296%2011.0012C78.4296%2013.3193%2079.8579%2015.3095%2082.8339%2015.3095C85.81%2015.3095%2087.2383%2013.3193%2087.2383%2011.0012C87.2383%208.68303%2085.81%206.69282%2082.8339%206.69282C79.8579%206.69282%2078.4296%208.68303%2078.4296%2011.0012Z%22%20fill%3D%22white%22%20data-sentry-element%3D%22path%22%20data-sentry-source-file%3D%22Numan.tsx%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M104.674%202.32053C106.03%201.04789%20107.845%200.000160512%20110.156%200C116.042%200.000354128%20119%204.52875%20119%209.05834V21.6152H111.201V10.6886C111.201%207.93596%20109.856%207.06576%20107.938%207.06576C106.019%207.06576%20104.674%208.22958%20104.674%2010.6886V21.6152H96.8751V0.385965H104.674V2.32053Z%22%20fill%3D%22white%22%20data-sentry-element%3D%22path%22%20data-sentry-source-file%3D%22Numan.tsx%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://www.numan.com/favicon.ico?b1fc351f63eec47a",
    "ogImage": null,
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Numan'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get started",
      "reasoning": "Button #0 is the primary CTA because it uses the vibrant brand color #00CCBD and has action-oriented text 'Get started', which is typical for a primary call-to-action."
    },
    "secondary": {
      "index": 3,
      "text": "Reject All Save My Preferences Accept All",
      "reasoning": "Button #3 is selected as the secondary button because it has a different background color (#161616) and is part of the cookie consent options, which are typically secondary actions."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "Adults seeking health solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Numan'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```