{
  "name": "Numeral",
  "slug": "numeral",
  "domain": "https://www.numeral.com/",
  "sources": [
    "startups_gallery",
    "yc"
  ],
  "branding": {
    "colorScheme": "light",
    "fonts": [
      {
        "family": "TWK Continental",
        "role": "unknown"
      },
      {
        "family": "Tahoma",
        "role": "unknown"
      }
    ],
    "colors": {
      "primary": "#0000EE",
      "secondary": "#E3D9CB",
      "accent": "#B93815",
      "background": "#FAF6F0",
      "textPrimary": "#1C1917",
      "link": "#B93815"
    },
    "typography": {
      "fontFamilies": {
        "primary": "TWK Continental",
        "heading": "TWK Continental"
      },
      "fontStacks": {
        "heading": [
          "TWK Continental",
          "Tahoma",
          "sans-serif"
        ],
        "body": [
          "TWK Continental",
          "Tahoma",
          "sans-serif"
        ],
        "paragraph": [
          "TWK Continental",
          "Tahoma",
          "sans-serif"
        ]
      },
      "fontSizes": {
        "h1": "56px",
        "h2": "40px",
        "body": "20px"
      }
    },
    "spacing": {
      "baseUnit": 4,
      "borderRadius": "8px"
    },
    "components": {
      "input": {
        "background": "transparent",
        "textColor": "#57534E",
        "borderColor": null,
        "borderRadius": "0px",
        "borderRadiusCorners": {
          "topLeft": "0px",
          "topRight": "0px",
          "bottomRight": "0px",
          "bottomLeft": "0px"
        },
        "shadow": "none"
      },
      "buttonPrimary": {
        "background": "#B93815",
        "textColor": "#F4F4F5",
        "borderRadius": "8px",
        "borderRadiusCorners": {
          "topLeft": "8px",
          "topRight": "8px",
          "bottomRight": "8px",
          "bottomLeft": "8px"
        },
        "shadow": "rgba(10, 13, 18, 0.1) 0px 1px 3px 0px, rgba(10, 13, 18, 0.1) 0px 1px 2px -1px"
      },
      "buttonSecondary": {
        "background": "transparent",
        "textColor": "#FDFDFC",
        "borderColor": "#79716B",
        "borderRadius": "8px",
        "borderRadiusCorners": {
          "topLeft": "8px",
          "topRight": "8px",
          "bottomRight": "8px",
          "bottomLeft": "8px"
        },
        "shadow": "rgba(10, 13, 18, 0.1) 0px 1px 3px 0px, rgba(10, 13, 18, 0.1) 0px 1px 2px -1px"
      }
    },
    "images": {
      "logo": "https://cdn.prod.website-files.com/63fe7042804e3d54e81443a6/67aa5094216a9284e2cfe981_logo-primary.svg",
      "favicon": "https://cdn.prod.website-files.com/63fe7042804e3d54e81443a6/67b8c5c4a47890d3a9dfe426_logomark-small-dark.png",
      "ogImage": "https://cdn.prod.website-files.com/63fe7042804e3d54e81443a6/67ad01740d5a905f3eebba59_c979f5e564a6cc396463f804f6db686e_opengraph-numeral-light.png",
      "logoHref": "/",
      "logoAlt": "Numeral"
    },
    "__llm_logo_reasoning": {
      "selectedIndex": 0,
      "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Numeral'.",
      "confidence": 0.9,
      "source": "llm"
    },
    "__llm_button_reasoning": {
      "primary": {
        "index": 1,
        "text": "Book a demo",
        "reasoning": "Button #1 has a vibrant brand color (#B93815) and action-oriented text ('Book a demo'), making it the primary CTA."
      },
      "secondary": {
        "index": 4,
        "text": "Sign in",
        "reasoning": "Button #4 has a transparent background, making it a suitable secondary button with a different color group from the primary."
      },
      "confidence": 0.95
    },
    "personality": {
      "tone": "professional",
      "energy": "medium",
      "targetAudience": "ecommerce and SaaS businesses"
    },
    "designSystem": {
      "framework": "custom",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0.95,
      "colors": 0.9,
      "overall": 0.925
    },
    "__llm_metadata": {
      "logoSelection": {
        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
          "selectedLogoIndex": 0,
          "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Numeral'.",
          "confidence": 0.9
        }
      },
      "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
      }
    }
  },
  "images": [
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/numeral/b61576a37c.webp",
      "alt": "Sales Tax Amnesty Programs: 2026 Edition",
      "source_url": "https://www.numeral.com/blog/sales-tax-amnesty-programs",
      "image_url": "https://cdn.prod.website-files.com/64065ed0bdb899d178d33db8/67718930f81dcbd5a6ba269e_pexels-mikhail-nilov-6963053.jpg",
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      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/numeral/26f1987c98.webp",
      "alt": "Avalara vs. Vertex: Pros, Cons, and How They Stack Up",
      "source_url": "https://www.numeral.com/blog/avalara-vs-vertex",
      "image_url": "https://cdn.prod.website-files.com/64065ed0bdb899d178d33db8/67b4b47b05da854ecd13f279_AD_4nXcw03Ze0MKHgsku7LFiO6NgJUw4ORNfmtDm27tHSyE5RN62lmmyi3cMiLp6ZBbtd9yiu_r4Ut9pOYELsGa4VW1wVznF0N2VGpiIXVhS7KFZSWiA23mYO-5jXCeBGkT30iWcMUDh.png",
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      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/numeral/72987a0854.webp",
      "alt": "Is SaaS Taxable in Pennsylvania?",
      "source_url": "https://www.numeral.com/blog/saas-sales-tax-pennsylvania",
      "image_url": "https://cdn.prod.website-files.com/64065ed0bdb899d178d33db8/674af51704fee7c9b382cc1a_pexels-kelly-1179532-6572450.jpg",
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      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/numeral/3190055199.webp",
      "alt": "Avalara vs. Anrok: A Side-by-Side Comparison",
      "source_url": "https://www.numeral.com/blog/avalara-vs-anrok",
      "image_url": "https://cdn.prod.website-files.com/64065ed0bdb899d178d33db8/673d13eea45ba2ea6eb158f4_AD_4nXeMINaa5uTlZ6Rx6IEXbZa_gDP4sGwtGRZORu6WXc0HzahlxH1ofiBqFpSj-xxmTbaGOF7G0i7LxQ03hyzPQgimEhjzMnxUvOWtveAxJBDp59MfQj-xmM3NT1bDPGbzVAJ3jhTM0Q.png",
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      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/numeral/df46c76106.webp",
      "alt": "Remit Sales Tax: The Ultimate Guide to Avoid Costly Mistakes",
      "source_url": "https://www.numeral.com/blog/remit-sales-tax",
      "image_url": "https://cdn.prod.website-files.com/64065ed0bdb899d178d33db8/67dc7aaf8fa766622a0fbb67_pexels-cowomen-1058097-2041383.jpg",
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      "query": "site:numeral.com",
      "query_suffix": "site:numeral.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/numeral/565441aa84.webp",
      "alt": "How to File Sales Tax in Texas: A Step-By-Step Guide",
      "source_url": "https://www.numeral.com/blog/file-sales-tax-in-texas",
      "image_url": "https://cdn.prod.website-files.com/64065ed0bdb899d178d33db8/659a5b51d9313045951fb1aa_VQJKCWUHyNUfngkhZbOQ20Wu60HjnI6pUWEUT4OarYawe_HKSbDxOMnzrzx2IyOVexogANQfOp6aDUTkDYuu-nxiNG5hUlm0wE19BKW6D87WhnL_lUzJkyNjTzPfFDHUeo-C0Jsf4yGYbEfKUseBHSc.png",
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  ],
  "font_resources": [
    {
      "family": "TWK Continental",
      "google_fonts_url": "https://fonts.google.com/specimen/TWK+Continental"
    },
    {
      "family": "TWK Continental",
      "google_fonts_url": "https://fonts.google.com/specimen/TWK+Continental"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=TWK+Continental&family=TWK+Continental&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/numeral",
  "agent_instructions": "You are designing or implementing in Numeral's brand identity.\n\n# Brand profile\n- Company: Numeral\n- Source: https://www.numeral.com/\n- Color scheme: light\n\n# Colors\n- primary: #0000EE\n- secondary: #E3D9CB\n- accent: #B93815\n- background: #FAF6F0\n- textPrimary: #1C1917\n- link: #B93815\n\n# Typography\n- primary: TWK Continental — https://fonts.google.com/specimen/TWK+Continental\n- heading: TWK Continental — https://fonts.google.com/specimen/TWK+Continental\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=TWK+Continental&family=TWK+Continental&display=swap\">\n\n# UI Components\n- input: background=transparent, textColor=#57534E, borderColor=null, borderRadius=0px, shadow=none\n- buttonPrimary: background=#B93815, textColor=#F4F4F5, borderRadius=8px, shadow=rgba(10, 13, 18, 0.1) 0px 1px 3px 0px, rgba(10, 13, 18, 0.1) 0px 1px 2px -1px\n- buttonSecondary: background=transparent, textColor=#FDFDFC, borderColor=#79716B, borderRadius=8px, shadow=rgba(10, 13, 18, 0.1) 0px 1px 3px 0px, rgba(10, 13, 18, 0.1) 0px 1px 2px -1px\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: ecommerce and SaaS businesses\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/numeral.json",
  "page_markdown": "# Numeral Brand Identity\n\nA complete profile of **Numeral**'s visual system — colors, typography, components, and personality — extracted from https://www.numeral.com/. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/numeral\n- Machine-readable JSON: https://characterquilt.com/branding/numeral.json\n- Per-page llms.txt: https://characterquilt.com/branding/numeral/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #0000EE |\n| Accent | #B93815 |\n| Body Font | TWK Continental |\n| Heading Font | TWK Continental |\n\n## Color Palette\n\n- primary: #0000EE\n- secondary: #E3D9CB\n- accent: #B93815\n- background: #FAF6F0\n- textPrimary: #1C1917\n- link: #B93815\n\n## Typography\n\n- primary: TWK Continental — https://fonts.google.com/specimen/TWK+Continental\n- heading: TWK Continental — https://fonts.google.com/specimen/TWK+Continental\n\n## Visual Assets\n\n- Logo: https://cdn.prod.website-files.com/63fe7042804e3d54e81443a6/67aa5094216a9284e2cfe981_logo-primary.svg\n- Favicon: https://cdn.prod.website-files.com/63fe7042804e3d54e81443a6/67b8c5c4a47890d3a9dfe426_logomark-small-dark.png\n- Social card (og:image): https://cdn.prod.website-files.com/63fe7042804e3d54e81443a6/67ad01740d5a905f3eebba59_c979f5e564a6cc396463f804f6db686e_opengraph-numeral-light.png\n\n## UI Components\n\n- input: background=transparent, textColor=#57534E, borderColor=null, borderRadius=0px, shadow=none\n- buttonPrimary: background=#B93815, textColor=#F4F4F5, borderRadius=8px, shadow=rgba(10, 13, 18, 0.1) 0px 1px 3px 0px, rgba(10, 13, 18, 0.1) 0px 1px 2px -1px\n- buttonSecondary: background=transparent, textColor=#FDFDFC, borderColor=#79716B, borderRadius=8px, shadow=rgba(10, 13, 18, 0.1) 0px 1px 3px 0px, rgba(10, 13, 18, 0.1) 0px 1px 2px -1px\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: ecommerce and SaaS businesses\n\n## Numeral Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Sales Tax Amnesty Programs: 2026 Edition**\n  - Image: https://cdn.prod.website-files.com/64065ed0bdb899d178d33db8/67718930f81dcbd5a6ba269e_pexels-mikhail-nilov-6963053.jpg\n  - Source: https://www.numeral.com/blog/sales-tax-amnesty-programs\n- **Avalara vs. Vertex: Pros, Cons, and How They Stack Up**\n  - Image: https://cdn.prod.website-files.com/64065ed0bdb899d178d33db8/67b4b47b05da854ecd13f279_AD_4nXcw03Ze0MKHgsku7LFiO6NgJUw4ORNfmtDm27tHSyE5RN62lmmyi3cMiLp6ZBbtd9yiu_r4Ut9pOYELsGa4VW1wVznF0N2VGpiIXVhS7KFZSWiA23mYO-5jXCeBGkT30iWcMUDh.png\n  - Source: https://www.numeral.com/blog/avalara-vs-vertex\n- **Is SaaS Taxable in Pennsylvania?**\n  - Image: https://cdn.prod.website-files.com/64065ed0bdb899d178d33db8/674af51704fee7c9b382cc1a_pexels-kelly-1179532-6572450.jpg\n  - Source: https://www.numeral.com/blog/saas-sales-tax-pennsylvania\n- **Avalara vs. Anrok: A Side-by-Side Comparison**\n  - Image: https://cdn.prod.website-files.com/64065ed0bdb899d178d33db8/673d13eea45ba2ea6eb158f4_AD_4nXeMINaa5uTlZ6Rx6IEXbZa_gDP4sGwtGRZORu6WXc0HzahlxH1ofiBqFpSj-xxmTbaGOF7G0i7LxQ03hyzPQgimEhjzMnxUvOWtveAxJBDp59MfQj-xmM3NT1bDPGbzVAJ3jhTM0Q.png\n  - Source: https://www.numeral.com/blog/avalara-vs-anrok\n- **Remit Sales Tax: The Ultimate Guide to Avoid Costly Mistakes**\n  - Image: https://cdn.prod.website-files.com/64065ed0bdb899d178d33db8/67dc7aaf8fa766622a0fbb67_pexels-cowomen-1058097-2041383.jpg\n  - Source: https://www.numeral.com/blog/remit-sales-tax\n- **How to File Sales Tax in Texas: A Step-By-Step Guide**\n  - Image: https://cdn.prod.website-files.com/64065ed0bdb899d178d33db8/659a5b51d9313045951fb1aa_VQJKCWUHyNUfngkhZbOQ20Wu60HjnI6pUWEUT4OarYawe_HKSbDxOMnzrzx2IyOVexogANQfOp6aDUTkDYuu-nxiNG5hUlm0wE19BKW6D87WhnL_lUzJkyNjTzPfFDHUeo-C0Jsf4yGYbEfKUseBHSc.png\n  - Source: https://www.numeral.com/blog/file-sales-tax-in-texas\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"TWK Continental\",\n      \"role\": \"unknown\"\n    },\n    {\n      \"family\": \"Tahoma\",\n      \"role\": \"unknown\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#0000EE\",\n    \"secondary\": \"#E3D9CB\",\n    \"accent\": \"#B93815\",\n    \"background\": \"#FAF6F0\",\n    \"textPrimary\": \"#1C1917\",\n    \"link\": \"#B93815\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"TWK Continental\",\n      \"heading\": \"TWK Continental\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"TWK Continental\",\n        \"Tahoma\",\n        \"sans-serif\"\n      ],\n      \"body\": [\n        \"TWK Continental\",\n        \"Tahoma\",\n        \"sans-serif\"\n      ],\n      \"paragraph\": [\n        \"TWK Continental\",\n        \"Tahoma\",\n        \"sans-serif\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"56px\",\n      \"h2\": \"40px\",\n      \"body\": \"20px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 4,\n    \"borderRadius\": \"8px\"\n  },\n  \"components\": {\n    \"input\": {\n      \"background\": \"transparent\",\n      \"textColor\": \"#57534E\",\n      \"borderColor\": null,\n      \"borderRadius\": \"0px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"0px\",\n        \"topRight\": \"0px\",\n        \"bottomRight\": \"0px\",\n        \"bottomLeft\": \"0px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonPrimary\": {\n      \"background\": \"#B93815\",\n      \"textColor\": \"#F4F4F5\",\n      \"borderRadius\": \"8px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"8px\",\n        \"topRight\": \"8px\",\n        \"bottomRight\": \"8px\",\n        \"bottomLeft\": \"8px\"\n      },\n      \"shadow\": \"rgba(10, 13, 18, 0.1) 0px 1px 3px 0px, rgba(10, 13, 18, 0.1) 0px 1px 2px -1px\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"transparent\",\n      \"textColor\": \"#FDFDFC\",\n      \"borderColor\": \"#79716B\",\n      \"borderRadius\": \"8px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"8px\",\n        \"topRight\": \"8px\",\n        \"bottomRight\": \"8px\",\n        \"bottomLeft\": \"8px\"\n      },\n      \"shadow\": \"rgba(10, 13, 18, 0.1) 0px 1px 3px 0px, rgba(10, 13, 18, 0.1) 0px 1px 2px -1px\"\n    }\n  },\n  \"images\": {\n    \"logo\": \"https://cdn.prod.website-files.com/63fe7042804e3d54e81443a6/67aa5094216a9284e2cfe981_logo-primary.svg\",\n    \"favicon\": \"https://cdn.prod.website-files.com/63fe7042804e3d54e81443a6/67b8c5c4a47890d3a9dfe426_logomark-small-dark.png\",\n    \"ogImage\": \"https://cdn.prod.website-files.com/63fe7042804e3d54e81443a6/67ad01740d5a905f3eebba59_c979f5e564a6cc396463f804f6db686e_opengraph-numeral-light.png\",\n    \"logoHref\": \"/\",\n    \"logoAlt\": \"Numeral\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 0,\n    \"reasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Numeral'.\",\n    \"confidence\": 0.9,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 1,\n      \"text\": \"Book a demo\",\n      \"reasoning\": \"Button #1 has a vibrant brand color (#B93815) and action-oriented text ('Book a demo'), making it the primary CTA.\"\n    },\n    \"secondary\": {\n      \"index\": 4,\n      \"text\": \"Sign in\",\n      \"reasoning\": \"Button #4 has a transparent background, making it a suitable secondary button with a different color group from the primary.\"\n    },\n    \"confidence\": 0.95\n  },\n  \"personality\": {\n    \"tone\": \"professional\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"ecommerce and SaaS businesses\"\n  },\n  \"designSystem\": {\n    \"framework\": \"custom\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.95,\n    \"colors\": 0.9,\n    \"overall\": 0.925\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 0,\n        \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Numeral'.\",\n        \"confidence\": 0.9\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}