# Numeral Brand Identity

A complete profile of **Numeral**'s visual system — colors, typography, components, and personality — extracted from https://www.numeral.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/numeral
- Machine-readable JSON: https://characterquilt.com/branding/numeral.json
- Per-page llms.txt: https://characterquilt.com/branding/numeral/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0000EE |
| Accent | #B93815 |
| Body Font | TWK Continental |
| Heading Font | TWK Continental |

## Color Palette

- primary: #0000EE
- secondary: #E3D9CB
- accent: #B93815
- background: #FAF6F0
- textPrimary: #1C1917
- link: #B93815

## Typography

- primary: TWK Continental — https://fonts.google.com/specimen/TWK+Continental
- heading: TWK Continental — https://fonts.google.com/specimen/TWK+Continental

## Visual Assets

- Logo: https://cdn.prod.website-files.com/63fe7042804e3d54e81443a6/67aa5094216a9284e2cfe981_logo-primary.svg
- Favicon: https://cdn.prod.website-files.com/63fe7042804e3d54e81443a6/67b8c5c4a47890d3a9dfe426_logomark-small-dark.png
- Social card (og:image): https://cdn.prod.website-files.com/63fe7042804e3d54e81443a6/67ad01740d5a905f3eebba59_c979f5e564a6cc396463f804f6db686e_opengraph-numeral-light.png

## UI Components

- input: background=transparent, textColor=#57534E, borderColor=null, borderRadius=0px, shadow=none
- buttonPrimary: background=#B93815, textColor=#F4F4F5, borderRadius=8px, shadow=rgba(10, 13, 18, 0.1) 0px 1px 3px 0px, rgba(10, 13, 18, 0.1) 0px 1px 2px -1px
- buttonSecondary: background=transparent, textColor=#FDFDFC, borderColor=#79716B, borderRadius=8px, shadow=rgba(10, 13, 18, 0.1) 0px 1px 3px 0px, rgba(10, 13, 18, 0.1) 0px 1px 2px -1px

## Brand Personality

Tone: professional · Energy: medium · Audience: ecommerce and SaaS businesses

## Numeral Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Sales Tax Amnesty Programs: 2026 Edition**
  - Image: https://cdn.prod.website-files.com/64065ed0bdb899d178d33db8/67718930f81dcbd5a6ba269e_pexels-mikhail-nilov-6963053.jpg
  - Source: https://www.numeral.com/blog/sales-tax-amnesty-programs
- **Avalara vs. Vertex: Pros, Cons, and How They Stack Up**
  - Image: https://cdn.prod.website-files.com/64065ed0bdb899d178d33db8/67b4b47b05da854ecd13f279_AD_4nXcw03Ze0MKHgsku7LFiO6NgJUw4ORNfmtDm27tHSyE5RN62lmmyi3cMiLp6ZBbtd9yiu_r4Ut9pOYELsGa4VW1wVznF0N2VGpiIXVhS7KFZSWiA23mYO-5jXCeBGkT30iWcMUDh.png
  - Source: https://www.numeral.com/blog/avalara-vs-vertex
- **Is SaaS Taxable in Pennsylvania?**
  - Image: https://cdn.prod.website-files.com/64065ed0bdb899d178d33db8/674af51704fee7c9b382cc1a_pexels-kelly-1179532-6572450.jpg
  - Source: https://www.numeral.com/blog/saas-sales-tax-pennsylvania
- **Avalara vs. Anrok: A Side-by-Side Comparison**
  - Image: https://cdn.prod.website-files.com/64065ed0bdb899d178d33db8/673d13eea45ba2ea6eb158f4_AD_4nXeMINaa5uTlZ6Rx6IEXbZa_gDP4sGwtGRZORu6WXc0HzahlxH1ofiBqFpSj-xxmTbaGOF7G0i7LxQ03hyzPQgimEhjzMnxUvOWtveAxJBDp59MfQj-xmM3NT1bDPGbzVAJ3jhTM0Q.png
  - Source: https://www.numeral.com/blog/avalara-vs-anrok
- **Remit Sales Tax: The Ultimate Guide to Avoid Costly Mistakes**
  - Image: https://cdn.prod.website-files.com/64065ed0bdb899d178d33db8/67dc7aaf8fa766622a0fbb67_pexels-cowomen-1058097-2041383.jpg
  - Source: https://www.numeral.com/blog/remit-sales-tax
- **How to File Sales Tax in Texas: A Step-By-Step Guide**
  - Image: https://cdn.prod.website-files.com/64065ed0bdb899d178d33db8/659a5b51d9313045951fb1aa_VQJKCWUHyNUfngkhZbOQ20Wu60HjnI6pUWEUT4OarYawe_HKSbDxOMnzrzx2IyOVexogANQfOp6aDUTkDYuu-nxiNG5hUlm0wE19BKW6D87WhnL_lUzJkyNjTzPfFDHUeo-C0Jsf4yGYbEfKUseBHSc.png
  - Source: https://www.numeral.com/blog/file-sales-tax-in-texas

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "TWK Continental",
      "role": "unknown"
    },
    {
      "family": "Tahoma",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "secondary": "#E3D9CB",
    "accent": "#B93815",
    "background": "#FAF6F0",
    "textPrimary": "#1C1917",
    "link": "#B93815"
  },
  "typography": {
    "fontFamilies": {
      "primary": "TWK Continental",
      "heading": "TWK Continental"
    },
    "fontStacks": {
      "heading": [
        "TWK Continental",
        "Tahoma",
        "sans-serif"
      ],
      "body": [
        "TWK Continental",
        "Tahoma",
        "sans-serif"
      ],
      "paragraph": [
        "TWK Continental",
        "Tahoma",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "40px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#57534E",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#B93815",
      "textColor": "#F4F4F5",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(10, 13, 18, 0.1) 0px 1px 3px 0px, rgba(10, 13, 18, 0.1) 0px 1px 2px -1px"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#FDFDFC",
      "borderColor": "#79716B",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(10, 13, 18, 0.1) 0px 1px 3px 0px, rgba(10, 13, 18, 0.1) 0px 1px 2px -1px"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/63fe7042804e3d54e81443a6/67aa5094216a9284e2cfe981_logo-primary.svg",
    "favicon": "https://cdn.prod.website-files.com/63fe7042804e3d54e81443a6/67b8c5c4a47890d3a9dfe426_logomark-small-dark.png",
    "ogImage": "https://cdn.prod.website-files.com/63fe7042804e3d54e81443a6/67ad01740d5a905f3eebba59_c979f5e564a6cc396463f804f6db686e_opengraph-numeral-light.png",
    "logoHref": "/",
    "logoAlt": "Numeral"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Numeral'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Book a demo",
      "reasoning": "Button #1 has a vibrant brand color (#B93815) and action-oriented text ('Book a demo'), making it the primary CTA."
    },
    "secondary": {
      "index": 4,
      "text": "Sign in",
      "reasoning": "Button #4 has a transparent background, making it a suitable secondary button with a different color group from the primary."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "ecommerce and SaaS businesses"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Numeral'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```