# Numeric Brand Identity

A complete profile of **Numeric**'s visual system — colors, typography, components, and personality — extracted from https://www.numeric.io/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/numeric
- Machine-readable JSON: https://characterquilt.com/branding/numeric.json
- Per-page llms.txt: https://characterquilt.com/branding/numeric/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #E9EBD6 |
| Accent | #7036FF |
| Body Font | Booton |
| Heading Font | Arizona Flare |

## Color Palette

- primary: #E9EBD6
- secondary: #E2D7FF
- accent: #7036FF
- background: #FFFFFF
- textPrimary: #848383
- link: #7036FF

## Typography

- primary: Booton — https://fonts.google.com/specimen/Booton
- heading: Arizona Flare — https://fonts.google.com/specimen/Arizona+Flare

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20103%2022%22%20fill%3D%22none%22%20class%3D%22nav_logo_text%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M95.8348%206.0166C96.9886%206.0166%2098.0127%206.21338%2098.9072%206.60693C99.8016%207.00049%20100.517%207.55057%20101.054%208.25718C101.599%208.9638%20101.944%209.78221%20102.087%2010.7124L98.7596%2011.4235C98.5807%2010.5917%2098.2453%209.95216%2097.7533%209.50494C97.2703%209.04877%2096.6308%208.82069%2095.8348%208.82069C95.1371%208.82069%2094.5289%209.01299%2094.0101%209.3976C93.5003%209.77327%2093.1067%2010.3234%2092.8294%2011.0479C92.5522%2011.7634%2092.4135%2012.6265%2092.4135%2013.6373C92.4135%2014.6122%2092.5522%2015.4619%2092.8294%2016.1864C93.1157%2016.9109%2093.5182%2017.47%2094.0369%2017.8635C94.5557%2018.2571%2095.1595%2018.4539%2095.8482%2018.4539C96.6174%2018.4539%2097.2525%2018.2481%2097.7533%2017.8367C98.2542%2017.4163%2098.5807%2016.8036%2098.7328%2015.9986H102.167C101.971%2017.6623%20101.331%2018.9547%20100.249%2019.876C99.1666%2020.7973%2097.6997%2021.2579%2095.8482%2021.2579C94.426%2021.2579%2093.1827%2020.9449%2092.1183%2020.3188C91.054%2019.6927%2090.2311%2018.8072%2089.6497%2017.6623C89.0772%2016.5084%2088.791%2015.1668%2088.791%2013.6373C88.791%2012.1078%2089.0772%2010.7706%2089.6497%209.62569C90.2311%208.47185%2091.054%207.58188%2092.1183%206.95577C93.1827%206.32966%2094.4215%206.0166%2095.8348%206.0166Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(8%2C%207%2C%207)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M83.1644%206.28539H86.6125V20.9901H83.1644V6.28539ZM86.7467%200.650391V3.96431H82.9766V0.650391H86.7467Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(8%2C%207%2C%207)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M73.0742%206.28502H76.3345V9.30377H76.4821C76.7862%208.10522%2077.2155%207.27786%2077.7701%206.82169C78.3246%206.35658%2079.0267%206.12402%2079.8765%206.12402H81.2316V9.43794H79.5008C78.4722%209.43794%2077.7164%209.80019%2077.2334%2010.5247C76.7593%2011.2402%2076.5223%2012.3628%2076.5223%2013.8923V20.9897H73.0742V6.28502Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(8%2C%207%2C%207)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M64.5945%2021.2579C63.1903%2021.2579%2061.9559%2020.9494%2060.8915%2020.3322C59.8271%2019.7061%2059.0043%2018.8206%2058.4229%2017.6757C57.8415%2016.5308%2057.5508%2015.1936%2057.5508%2013.6641C57.5508%2012.1525%2057.8415%2010.8198%2058.4229%209.66594C59.0132%208.5121%2059.8406%207.61766%2060.9049%206.9826C61.9693%206.3386%2063.1947%206.0166%2064.5811%206.0166C65.8333%206.0166%2066.9469%206.28046%2067.9219%206.80818C68.8968%207.33591%2069.666%208.15432%2070.2295%209.26344C70.802%2010.3636%2071.0882%2011.741%2071.0882%2013.3958C71.0882%2013.7357%2071.0748%2014.08%2071.0479%2014.4289H61.1733C61.2359%2015.2786%2061.4193%2016.0165%2061.7234%2016.6426C62.0364%2017.2598%2062.4389%2017.7338%2062.9309%2018.0648C63.4228%2018.3868%2063.9774%2018.5478%2064.5945%2018.5478C65.3816%2018.5478%2066.0256%2018.3644%2066.5265%2017.9977C67.0364%2017.622%2067.3897%2017.0854%2067.5864%2016.3877H71.0882C70.963%2017.2374%2070.6186%2018.0379%2070.0551%2018.7893C69.4916%2019.5317%2068.7403%2020.1309%2067.8011%2020.5871C66.8619%2021.0343%2065.7931%2021.2579%2064.5945%2021.2579ZM67.5864%2012.0675C67.5417%2010.9852%2067.2555%2010.14%2066.7278%209.53177C66.209%208.9146%2065.4979%208.60602%2064.5945%208.60602C63.718%208.60602%2062.989%208.8833%2062.4076%209.43785C61.8262%209.99241%2061.4416%2010.869%2061.2538%2012.0675H67.5864Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(8%2C%207%2C%207)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M50.9531%206.0166C51.8386%206.0166%2052.6212%206.23574%2053.301%206.67402C53.9897%207.10335%2054.5264%207.72946%2054.911%208.55235C55.2956%209.3663%2055.4879%2010.3278%2055.4879%2011.4369V20.9896H52.0532V12.1078C52.0532%2011.1239%2051.8565%2010.3591%2051.4629%209.81352C51.0783%209.26791%2050.5327%208.9951%2049.8261%208.9951C48.8601%208.9951%2048.1088%209.37971%2047.5721%2010.1489C47.0354%2010.9092%2046.7671%2011.9691%2046.7671%2013.3287V20.9896H43.319V12.1078C43.319%2011.1328%2043.1133%2010.3725%2042.7018%209.82693C42.2993%209.27238%2041.7492%208.9951%2041.0516%208.9951C40.1035%208.9951%2039.37%209.38418%2038.8513%2010.1624C38.3325%2010.9316%2038.0731%2011.9915%2038.0731%2013.3421V20.9896H34.625V6.28493H38.0731V9.03535H38.2207C38.5784%208.13196%2039.0972%207.40299%2039.777%206.84843C40.4657%206.29388%2041.3333%206.0166%2042.3798%206.0166C43.0507%206.0166%2043.6544%206.1463%2044.1911%206.40568C44.7277%206.66507%2045.166%207.02285%2045.5059%207.47902C45.8547%207.92624%2046.0918%208.44502%2046.217%209.03535H46.3377C46.7581%208.13196%2047.3708%207.40299%2048.1758%206.84843C48.9898%206.29388%2049.9155%206.0166%2050.9531%206.0166Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(8%2C%207%2C%207)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M23.0477%2015.7518C23.0477%2017.6185%2024.1339%2018.6268%2025.8075%20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- Favicon: https://cdn.prod.website-files.com/683907d38b135da8b22f5ce5/687592ef4602fbf2bd9bde57_numeric-favicon.png
- Social card (og:image): https://cdn.prod.website-files.com/683907d38b135da8b22f5ce5/68670bd49d4abf6fd42093db_275b3deced6d826937973d678299d439_numeric-og.webp

## UI Components

- input: background=#FFFFFF, textColor=#080707, borderColor=null, borderRadius=6px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: business professionals

## Numeric Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Careers | Numeric**
  - Image: https://cdn.prod.website-files.com/683907d38b135da8b22f5ce5/69c17996c41a72f1f52cbe25_run-replacement-3024x4032.jpg
  - Source: https://www.numeric.io/careers
- **Blog | Numeric**
  - Image: https://cdn.prod.website-files.com/683cd0b88bd8a76ef55c1487/69bb3d2a1b846cb79af6b220_%5BNEW%5D%20Blog%20Cover%20Photos%20(9).png
  - Source: https://www.numeric.io/blog
- **Accounts Payable Reconciliation: The Complete Guide | Numeric**
  - Image: https://cdn.prod.website-files.com/683cd0b88bd8a76ef55c1487/6854472e520bacb3a458d1c9_66369854ea163d9bb2e927df_AP%2520Reconciliation%2520Process.webp
  - Source: https://www.numeric.io/blog/accounts-payable-reconciliation
- **Blog | Numeric**
  - Image: https://cdn.prod.website-files.com/683cd0b88bd8a76ef55c1487/69a8cd881dc9dd624a0f4916_%5BNEW%5D%20Blog%20Cover%20Photos%20(7).png
  - Source: https://www.numeric.io/blog
- **Careers | Numeric**
  - Image: https://cdn.prod.website-files.com/683907d38b135da8b22f5ce5/69c174518d7635a0e62e2dfd_Run.jpg
  - Source: https://www.numeric.io/careers
- **What is Software Capitalization? | Numeric**
  - Image: https://cdn.prod.website-files.com/683cd0b88bd8a76ef55c1487/6854474545babf8012252965_654ed33dd33458e14afd045f_pexels-karolina-grabowska-8092315.webp
  - Source: https://www.numeric.io/blog/what-is-software-capitalization-and-why-does-it-matter

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Booton",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    },
    {
      "family": "Arizona Flare",
      "role": "heading"
    },
    {
      "family": "Georgia",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#E9EBD6",
    "secondary": "#E2D7FF",
    "accent": "#7036FF",
    "background": "#FFFFFF",
    "textPrimary": "#848383",
    "link": "#7036FF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Booton",
      "heading": "Arizona Flare"
    },
    "fontStacks": {
      "heading": [
        "Arizona Flare",
        "Georgia",
        "sans-serif"
      ],
      "body": [
        "Booton",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Booton",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "44px",
      "h2": "32px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#080707",
      "borderColor": null,
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": 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    "targetAudience": "business professionals"
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  "designSystem": {
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    },
    "buttonClassification": {
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}
```