# Numero Brand Identity A complete profile of **Numero**'s visual system — colors, typography, components, and personality — extracted from https://www.numero.ai. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/numero - Machine-readable JSON: https://characterquilt.com/branding/numero.json - Per-page llms.txt: https://characterquilt.com/branding/numero/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #5226B1 | | Accent | #4EB333 | | Body Font | Avenir | | Heading Font | Montserrat | ## Color Palette - primary: #5226B1 - secondary: #593BA0 - accent: #4EB333 - background: #FFFFFF - textPrimary: #4EB333 - link: #4EB333 ## Typography - primary: Avenir — https://fonts.google.com/specimen/Avenir - heading: Montserrat — https://fonts.google.com/specimen/Montserrat ## Visual Assets - Logo: https://cdn.prod.website-files.com/655eb15ada879b29fdcae0b2/655eb15ada879b29fdcae118_Numero%20logo.png - Favicon: https://cdn.prod.website-files.com/655eb15ada879b29fdcae0b2/65981dbfc1ba54dfceb96b5e_32px.png - Social card (og:image): https://cdn.prod.website-files.com/655eb15ada879b29fdcae0b2/68a5edfc07bd531045e3bdfd_Numero%20Social%20Image.png ## UI Components - buttonPrimary: background=#4EB333, textColor=#FFFFFF, borderRadius=4px, shadow=none - buttonSecondary: background=#5226B1, textColor=#FFFFFF, borderRadius=4px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: nonprofits and political campaigns ## Numero Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Donate to Mai Vang for Congress - Mai Vang for Congress | Numero** - Image: https://numero-res.cloudinary.com/image/upload/v1772170165/production/18157/uploads/igdz3jxmpojts8ezeyth.jpg - Source: https://secure.numero.ai/contribute/Mai-Vang-for-Congress?refcode=website - **6 Political Campaign Website Do's and Don'ts for 2025 - Numero Blog** - Image: https://cdn.prod.website-files.com/655eb15ada879b29fdcae0d6/673ba35d2e4f9e7c76783300_campaign-website-dos-and-donts.webp - Source: https://www.numero.ai/blog/political-campaign-website-dos-and-donts - **How do I download and log in to the Numero Calltime App from the App store or Google Play? - Numero Knowledge Base** - Image: https://d33v4339jhl8k0.cloudfront.net/docs/assets/5f04ab1b04286306f8064dd6/images/5ff791e2fd168b7773532c4a/file-ee6X0kmBU0.png - Source: https://help.numero.ai/article/127-how-do-i-download-the-app-from-the-app-store - **How NFTs Can Help Political Campaigns Build Stronger Communities - Numero Blog** - Image: https://cdn.prod.website-files.com/655eb15ada879b29fdcae0d6/673ba90de54213870799e5f2_c17f3272e86eacf12c328a5cef2e886e6e95d40e.jpeg - Source: https://www.numero.ai/blog/how-nfts-can-help-political-campaigns-build-stronger-communities - **Help Elect Genny! - Genny Altwer for San Jose City Council District 9 2026 | Numero** - Image: https://numero-res.cloudinary.com/image/upload/v1761849481/production/18296/uploads/u0r8jqqhbfimhnysr64k.jpg - Source: https://secure.numero.ai/contribute/Genny-Altwer-for-San-Jose-City-Council?amount=800&refcode=web-home - **What your Digital Fundraising Program should Focus on in the off-year - Numero Blog** - Image: https://cdn.prod.website-files.com/655eb15ada879b29fdcae0d6/67395a0ee5de7d9524aa1186_Digital-Fundraising-with-Email-Campaigns.webp - Source: https://www.numero.ai/blog/what-your-digital-fundraising-program-should-focus-on-in-the-off-year ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Montserrat", "role": "heading" }, { "family": "Avenir", "role": "body" }, { "family": "Lato", "role": "body" } ], "colors": { "primary": "#5226B1", "secondary": "#593BA0", "accent": "#4EB333", "background": "#FFFFFF", "textPrimary": "#4EB333", "link": "#4EB333" }, "typography": { "fontFamilies": { "primary": "Avenir", "heading": "Montserrat" }, "fontStacks": { "heading": [ "Unitydisplay", "sans-serif" ], "body": [ "system-ui", "-apple-system", "BlinkMacSystemFont", "Segoe UI", "Roboto", "Oxygen", "Ubuntu", "Cantarell", "Fira Sans", "Droid Sans", "Helvetica Neue", "sans-serif" ], "paragraph": [ "Avenir", "Montserrat" ] }, "fontSizes": { "h1": "90px", "h2": "48px", "body": "14px" } }, "spacing": { "baseUnit": 4, "borderRadius": "10px" }, "components": { "buttonPrimary": { "background": "#4EB333", "textColor": "#FFFFFF", "borderRadius": "4px", "borderRadiusCorners": { "topLeft": "4px", "topRight": "4px", "bottomRight": "4px", "bottomLeft": "4px" }, "shadow": "none" }, "buttonSecondary": { "background": "#5226B1", "textColor": "#FFFFFF", "borderRadius": "4px", "borderRadiusCorners": { "topLeft": "4px", "topRight": "4px", "bottomRight": "4px", "bottomLeft": "4px" }, "shadow": "none" } }, "images": { "logo": "https://cdn.prod.website-files.com/655eb15ada879b29fdcae0b2/655eb15ada879b29fdcae118_Numero%20logo.png", "favicon": "https://cdn.prod.website-files.com/655eb15ada879b29fdcae0b2/65981dbfc1ba54dfceb96b5e_32px.png", "ogImage": "https://cdn.prod.website-files.com/655eb15ada879b29fdcae0b2/68a5edfc07bd531045e3bdfd_Numero%20Social%20Image.png", "logoHref": "/", "logoAlt": "Numero logo" }, "__llm_logo_reasoning": { "selectedIndex": 15, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Numero'.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 1, "text": "Get Instant Pricing", "reasoning": "Button #1 'Get Instant Pricing' uses a vibrant green color (#4EB333) which is a strong indicator of a primary CTA. The text is action-oriented, encouraging immediate engagement." }, "secondary": { "index": 0, "text": "Book a personalized demo", "reasoning": "Button #0 'Book a personalized demo' uses a different vibrant color (#5226B1) and serves as a secondary action, offering a personalized demo option." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "nonprofits and political campaigns" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Numero'.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```