# o11 Brand Identity A complete profile of **o11**'s visual system — colors, typography, components, and personality — extracted from https://o11.ai. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/o11 - Machine-readable JSON: https://characterquilt.com/branding/o11.json - Per-page llms.txt: https://characterquilt.com/branding/o11/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #107C41 | | Accent | #C5401E | | Body Font | Inter | | Heading Font | Inter | ## Color Palette - primary: #107C41 - accent: #C5401E - background: #FFFFFF - textPrimary: #737373 - link: #C5401E ## Typography - primary: Inter — https://fonts.google.com/specimen/Inter - heading: Inter — https://fonts.google.com/specimen/Inter ## Visual Assets - Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%2040%2048%22%20width%3D%221.1em%22%20height%3D%221.1em%22%20class%3D%22block%22%20data-fc-idx%3D%220%22%3E%3Cdefs%3E%3CclipPath%20id%3D%22logo-clip-o11lg-0%22%3E%3Cpath%20d%3D%22m0%200h40v48h-40z%22%2F%3E%3C%2FclipPath%3E%3C%2Fdefs%3E%3Cg%20clip-path%3D%22url(%23logo-clip-o11lg-0)%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20oklch(0.453%200%200)%20!important%3B%22%3E%3Cpath%20d%3D%22m25.0887%205.05386-3.933-1.05386-3.3145%2012.3696-2.9923-11.16736-3.9331%201.05386%203.233%2012.0655-8.05262-8.0526-2.87919%202.8792%208.83271%208.8328-10.99975-2.9474-1.05385625%203.933%2012.01860625%203.2204c-.1376-.5935-.2104-1.2119-.2104-1.8473%200-4.4976%203.646-8.1436%208.1437-8.1436%204.4976%200%208.1436%203.646%208.1436%208.1436%200%20.6313-.0719%201.2459-.2078%201.8359l10.9227%202.9267%201.0538-3.933-12.0664-3.2332%2011.0005-2.9476-1.0539-3.933-12.0659%203.233%208.0526-8.0526-2.8792-2.87916-8.7102%208.71026z%22%20style%3D%22fill%3A%20oklch(0.453%200%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22m27.8723%2026.2214c-.3372%201.4256-1.0491%202.7063-2.0259%203.7324l7.913%207.9131%202.8792-2.8792z%22%20style%3D%22fill%3A%20oklch(0.453%200%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22m25.7665%2030.0366c-.9886%201.0097-2.2379%201.7632-3.6389%202.1515l2.8794%2010.746%203.933-1.0539z%22%20style%3D%22fill%3A%20oklch(0.453%200%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22m21.9807%2032.2274c-.65.1671-1.3313.2559-2.0334.2559-.7522%200-1.4806-.102-2.1721-.2929l-2.882%2010.7558%203.933%201.0538z%22%20style%3D%22fill%3A%20oklch(0.453%200%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22m17.6361%2032.1507c-1.3796-.4076-2.6067-1.1707-3.5751-2.1833l-7.9325%207.9325%202.87919%202.8792z%22%20style%3D%22fill%3A%20oklch(0.453%200%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22m13.9956%2029.8973c-.9518-1.019-1.6451-2.2826-1.9751-3.6862l-10.95836%202.9363%201.05385%203.933z%22%20style%3D%22fill%3A%20oklch(0.453%200%200)%20!important%3B%22%2F%3E%3C%2Fg%3E%3C%2Fsvg%3E - Favicon: https://o11.ai/favicon.ico - Social card (og:image): https://o11.ai/_app/immutable/assets/excel.DeX3_dCr.png ## UI Components - input: background=#FFFFFF, textColor=#565656, borderColor=#E5E5E5, borderRadius=6px, shadow=none - buttonPrimary: background=#FCF5F4, textColor=#565656, borderColor=#C5401E, borderRadius=6px, shadow=none - buttonSecondary: background=#F5F5F5, textColor=#565656, borderRadius=8px, shadow=none ## Brand Personality Tone: modern · Energy: medium · Audience: enterprise businesses ## o11 Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Announcing Backing from Y Combinator | o11 Blog** - Image: https://o11.ai/landing/video-posters/hero-video-poster-optimized.webp - Source: https://o11.ai/blog/announcing-backing-from-y-combinator - **o11 - The AI Agent Inside Every Enterprise App** - Image: https://app.o11.ai/landing/logos/compliance/soc-ccpa.webp - Source: https://app.o11.ai/ - **AO Report - Overview (O11) | OutSystems** - Image: https://www.outsystems.com/forge-assets/9139deca-c991-4b4a-acac-f7eca43b7eb1/screenshots/fullsize_cffa32f2-3c46-4bf2-bb9d-fa1709f0c02b-20241212131711.png - Source: https://www.outsystems.com/forge/component-overview/7500/ao-report-o11 - **Microsoft Copilot, But It Actually Works - o11 | Product Hunt** - Image: https://ph-files.imgix.net/71664211-ca33-451b-88b6-0d0f0989b9ff.png?auto=format&fit=crop - Source: https://www.producthunt.com/products/o11 - **Amazon.com: LIAN LI O11 Dynamic EVO Gaming PC Case E-ATX Desktop Computer Case - Mid Tower Chassis with Flexible Mode and Configuration, Tempered Glass Panel, USB Type-C Port (Black- with Fans) :** - Image: https://m.media-amazon.com/images/I/61TiWm0l+qL.jpg - Source: https://www.amazon.com/LIAN-Dynamic-Gaming-Desktop-Computer/dp/B0G54D3KL7 ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Inter", "role": "body" } ], "colors": { "primary": "#107C41", "accent": "#C5401E", "background": "#FFFFFF", "textPrimary": "#737373", "link": "#C5401E" }, "typography": { "fontFamilies": { "primary": "Inter", "heading": "Inter" }, "fontStacks": { "heading": [ "Inter", "system-ui", "sans-serif" ], "body": [ "Inter", "system-ui", "sans-serif" ], "paragraph": [ "Inter", "system-ui", "sans-serif" ] }, "fontSizes": { "h1": "36px", "h2": "48px", "body": "14px" } }, "spacing": { "baseUnit": 8, "borderRadius": "0px" }, "components": { "input": { "background": "#FFFFFF", "textColor": "#565656", "borderColor": "#E5E5E5", "borderRadius": "6px", "borderRadiusCorners": { "topLeft": "6px", "topRight": "6px", "bottomRight": "6px", "bottomLeft": "6px" }, "shadow": "none" }, "buttonPrimary": { "background": "#FCF5F4", "textColor": "#565656", "borderColor": "#C5401E", "borderRadius": "6px", "borderRadiusCorners": { "topLeft": "6px", "topRight": "6px", "bottomRight": "6px", "bottomLeft": "6px" }, "shadow": "none" }, "buttonSecondary": { "background": "#F5F5F5", "textColor": "#565656", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "none" } }, "images": { "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%2040%2048%22%20width%3D%221.1em%22%20height%3D%221.1em%22%20class%3D%22block%22%20data-fc-idx%3D%220%22%3E%3Cdefs%3E%3CclipPath%20id%3D%22logo-clip-o11lg-0%22%3E%3Cpath%20d%3D%22m0%200h40v48h-40z%22%2F%3E%3C%2FclipPath%3E%3C%2Fdefs%3E%3Cg%20clip-path%3D%22url(%23logo-clip-o11lg-0)%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20oklch(0.453%200%200)%20!important%3B%22%3E%3Cpath%20d%3D%22m25.0887%205.05386-3.933-1.05386-3.3145%2012.3696-2.9923-11.16736-3.9331%201.05386%203.233%2012.0655-8.05262-8.0526-2.87919%202.8792%208.83271%208.8328-10.99975-2.9474-1.05385625%203.933%2012.01860625%203.2204c-.1376-.5935-.2104-1.2119-.2104-1.8473%200-4.4976%203.646-8.1436%208.1437-8.1436%204.4976%200%208.1436%203.646%208.1436%208.1436%200%20.6313-.0719%201.2459-.2078%201.8359l10.9227%202.9267%201.0538-3.933-12.0664-3.2332%2011.0005-2.9476-1.0539-3.933-12.0659%203.233%208.0526-8.0526-2.8792-2.87916-8.7102%208.71026z%22%20style%3D%22fill%3A%20oklch(0.453%200%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22m27.8723%2026.2214c-.3372%201.4256-1.0491%202.7063-2.0259%203.7324l7.913%207.9131%202.8792-2.8792z%22%20style%3D%22fill%3A%20oklch(0.453%200%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22m25.7665%2030.0366c-.9886%201.0097-2.2379%201.7632-3.6389%202.1515l2.8794%2010.746%203.933-1.0539z%22%20style%3D%22fill%3A%20oklch(0.453%200%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22m21.9807%2032.2274c-.65.1671-1.3313.2559-2.0334.2559-.7522%200-1.4806-.102-2.1721-.2929l-2.882%2010.7558%203.933%201.0538z%22%20style%3D%22fill%3A%20oklch(0.453%200%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22m17.6361%2032.1507c-1.3796-.4076-2.6067-1.1707-3.5751-2.1833l-7.9325%207.9325%202.87919%202.8792z%22%20style%3D%22fill%3A%20oklch(0.453%200%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22m13.9956%2029.8973c-.9518-1.019-1.6451-2.2826-1.9751-3.6862l-10.95836%202.9363%201.05385%203.933z%22%20style%3D%22fill%3A%20oklch(0.453%200%200)%20!important%3B%22%2F%3E%3C%2Fg%3E%3C%2Fsvg%3E", "favicon": "https://o11.ai/favicon.ico", "ogImage": "https://o11.ai/_app/immutable/assets/excel.DeX3_dCr.png", "logoHref": "/" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, aligning with the brand 'o11'.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "2 bullets Quarterly Highlights", "reasoning": "Button #1 has a distinct red/orange background (#FCF5F4) with a border color matching the accent color (#C5401E), making it stand out as the primary CTA." }, "secondary": { "index": 1, "text": "Play with sound", "reasoning": "Button #2 has a different background color (#F5F5F5) and serves as a secondary action with a more neutral appearance." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "enterprise businesses" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, aligning with the brand 'o11'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```