{
  "name": "Observant AI",
  "slug": "observant-ai",
  "domain": "https://www.observantai.com",
  "sources": [
    "yc"
  ],
  "branding": {
    "colorScheme": "light",
    "fonts": [
      {
        "family": "Lexend",
        "role": "body"
      }
    ],
    "colors": {
      "primary": "#070630",
      "secondary": "#51516E",
      "accent": "#00A6BF",
      "background": "#FFFFFF",
      "textPrimary": "#00A6BF",
      "link": "#00A6BF"
    },
    "typography": {
      "fontFamilies": {
        "primary": "Lexend",
        "heading": "Lexend"
      },
      "fontStacks": {
        "heading": [
          "Lexend",
          "sans-serif"
        ],
        "body": [
          "Lexend",
          "sans-serif"
        ],
        "paragraph": [
          "Lexend",
          "sans-serif"
        ]
      },
      "fontSizes": {
        "h1": "77px",
        "h2": "77px",
        "body": "20px"
      }
    },
    "spacing": {
      "baseUnit": 8,
      "borderRadius": "0px"
    },
    "components": {
      "input": {
        "background": "#F3F3F5",
        "textColor": "#333333",
        "borderColor": null,
        "borderRadius": "40px",
        "borderRadiusCorners": {
          "topLeft": "40px",
          "topRight": "40px",
          "bottomRight": "40px",
          "bottomLeft": "40px"
        },
        "shadow": "none"
      },
      "buttonPrimary": {
        "background": "#00A6BF",
        "textColor": "#000000",
        "borderRadius": "30px",
        "borderRadiusCorners": {
          "topLeft": "30px",
          "topRight": "30px",
          "bottomRight": "30px",
          "bottomLeft": "30px"
        },
        "shadow": "none"
      },
      "buttonSecondary": {
        "background": "#070630",
        "textColor": "#FFFFFF",
        "borderRadius": "40px",
        "borderRadiusCorners": {
          "topLeft": "40px",
          "topRight": "40px",
          "bottomRight": "40px",
          "bottomLeft": "40px"
        },
        "shadow": "none"
      }
    },
    "images": {
      "logo": "https://cdn.prod.website-files.com/6503e8a73282a9a2dfa90948/6503f1b7f145b2e74516b8c0_observant%20ai%202.png",
      "favicon": "https://cdn.prod.website-files.com/6503e8a73282a9a2dfa90948/652e848a3e44678d24f35acc_favicon1.png",
      "ogImage": "https://cdn.prod.website-files.com/6503e8a73282a9a2dfa90948/6536050c2845a4410a804ae6_ford_av.jpg"
    },
    "__llm_logo_reasoning": {
      "selectedIndex": 0,
      "reasoning": "Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand 'Observant AI'.",
      "confidence": 0.9,
      "rejected": true,
      "source": "llm"
    },
    "__llm_button_reasoning": {
      "primary": {
        "index": 0,
        "text": "Request demo",
        "reasoning": "Button #0 with the text 'Request demo' uses the vibrant brand color #00A6BF, making it the most prominent and action-oriented CTA."
      },
      "secondary": {
        "index": 1,
        "text": "Subscribe",
        "reasoning": "Button #1 with the text 'Subscribe' uses a different color group (#070630) and serves as a secondary action, complementing the primary CTA."
      },
      "confidence": 0.95
    },
    "personality": {
      "tone": "modern",
      "energy": "medium",
      "targetAudience": "tech-savvy professionals"
    },
    "designSystem": {
      "framework": "custom",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0.95,
      "colors": 0.9,
      "overall": 0.925
    },
    "__llm_metadata": {
      "logoSelection": {
        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
          "selectedLogoIndex": 0,
          "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand 'Observant AI'.",
          "confidence": 0.9
        }
      },
      "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
      }
    }
  },
  "images": [
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/observant-ai/2ff576fc28.webp",
      "alt": "Fleet operations",
      "source_url": "https://www.observantai.com/fleet-operations",
      "image_url": "https://cdn.prod.website-files.com/6503e8a73282a9a2dfa90948/6520152977b38b8e9045399f_Web%20dashboard%20MBP.png",
      "width": 1280,
      "height": 743,
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      "query": "site:observantai.com",
      "query_suffix": "site:observantai.com"
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    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/observant-ai/5a029a1460.webp",
      "alt": "Tofi - Webflow Ecommerce website template",
      "source_url": "https://www.observantai.com/template/old-home",
      "image_url": "https://cdn.prod.website-files.com/6503e8a73282a9a2dfa90948/6503e8a73282a9a2dfa90b1b_blog%202.jpg",
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      "bytes": 321967,
      "query": "site:observantai.com blog",
      "query_suffix": "site:observantai.com blog"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/observant-ai/0f8d6211d3.webp",
      "alt": "Driver alerting system",
      "source_url": "https://www.observantai.com/driver-alerting",
      "image_url": "https://cdn.prod.website-files.com/6503e8a73282a9a2dfa90948/65126d51982265fa7135526e_62193555d06e356208955fd3_Homepage%20video%20montage%20v3%201080%203mb-transcode-poster-00001.jpg",
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    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/observant-ai/fb803e685c.webp",
      "alt": "Tofi - Webflow Ecommerce website template",
      "source_url": "https://www.observantai.com/template/old-home",
      "image_url": "https://cdn.prod.website-files.com/6503e8a73282a9a2dfa90948/6503e8a73282a9a2dfa90b1a_blog%203.jpg",
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      "query": "site:observantai.com blog",
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    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/observant-ai/19e1737473.webp",
      "alt": "Intercom",
      "source_url": "https://www.observantai.com/intercom",
      "image_url": "https://cdn.prod.website-files.com/6503e8a73282a9a2dfa90948/6535f80b791863e60e0c98ab_Intercom_peterbilt.jpg",
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      "query": "site:observantai.com",
      "query_suffix": "site:observantai.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/observant-ai/3a3f8d2795.webp",
      "alt": "Tofi - Webflow Ecommerce website template",
      "source_url": "https://www.observantai.com/template-1/team",
      "image_url": "https://cdn.prod.website-files.com/6503e8a73282a9a2dfa90948/6503e8a73282a9a2dfa90aef_Ellipse%202.png",
      "width": 200,
      "height": 200,
      "bytes": 25644,
      "query": "site:observantai.com blog",
      "query_suffix": "site:observantai.com blog"
    }
  ],
  "font_resources": [
    {
      "family": "Lexend",
      "google_fonts_url": "https://fonts.google.com/specimen/Lexend"
    },
    {
      "family": "Lexend",
      "google_fonts_url": "https://fonts.google.com/specimen/Lexend"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Lexend&family=Lexend&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/observant-ai",
  "agent_instructions": "You are designing or implementing in Observant AI's brand identity.\n\n# Brand profile\n- Company: Observant AI\n- Source: https://www.observantai.com\n- Color scheme: light\n\n# Colors\n- primary: #070630\n- secondary: #51516E\n- accent: #00A6BF\n- background: #FFFFFF\n- textPrimary: #00A6BF\n- link: #00A6BF\n\n# Typography\n- primary: Lexend — https://fonts.google.com/specimen/Lexend\n- heading: Lexend — https://fonts.google.com/specimen/Lexend\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Lexend&family=Lexend&display=swap\">\n\n# UI Components\n- input: background=#F3F3F5, textColor=#333333, borderColor=null, borderRadius=40px, shadow=none\n- buttonPrimary: background=#00A6BF, textColor=#000000, borderRadius=30px, shadow=none\n- buttonSecondary: background=#070630, textColor=#FFFFFF, borderRadius=40px, shadow=none\n\n# Brand voice\n- Tone: modern\n- Energy: medium\n- Audience: tech-savvy professionals\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/observant-ai.json",
  "page_markdown": "# Observant AI Brand Identity\n\nA complete profile of **Observant AI**'s visual system — colors, typography, components, and personality — extracted from https://www.observantai.com. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/observant-ai\n- Machine-readable JSON: https://characterquilt.com/branding/observant-ai.json\n- Per-page llms.txt: https://characterquilt.com/branding/observant-ai/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #070630 |\n| Accent | #00A6BF |\n| Body Font | Lexend |\n| Heading Font | Lexend |\n\n## Color Palette\n\n- primary: #070630\n- secondary: #51516E\n- accent: #00A6BF\n- background: #FFFFFF\n- textPrimary: #00A6BF\n- link: #00A6BF\n\n## Typography\n\n- primary: Lexend — https://fonts.google.com/specimen/Lexend\n- heading: Lexend — https://fonts.google.com/specimen/Lexend\n\n## Visual Assets\n\n- Logo: https://cdn.prod.website-files.com/6503e8a73282a9a2dfa90948/6503f1b7f145b2e74516b8c0_observant%20ai%202.png\n- Favicon: https://cdn.prod.website-files.com/6503e8a73282a9a2dfa90948/652e848a3e44678d24f35acc_favicon1.png\n- Social card (og:image): https://cdn.prod.website-files.com/6503e8a73282a9a2dfa90948/6536050c2845a4410a804ae6_ford_av.jpg\n\n## UI Components\n\n- input: background=#F3F3F5, textColor=#333333, borderColor=null, borderRadius=40px, shadow=none\n- buttonPrimary: background=#00A6BF, textColor=#000000, borderRadius=30px, shadow=none\n- buttonSecondary: background=#070630, textColor=#FFFFFF, borderRadius=40px, shadow=none\n\n## Brand Personality\n\nTone: modern · Energy: medium · Audience: tech-savvy professionals\n\n## Observant AI Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Fleet operations**\n  - Image: https://cdn.prod.website-files.com/6503e8a73282a9a2dfa90948/6520152977b38b8e9045399f_Web%20dashboard%20MBP.png\n  - Source: https://www.observantai.com/fleet-operations\n- **Tofi - Webflow Ecommerce website template**\n  - Image: https://cdn.prod.website-files.com/6503e8a73282a9a2dfa90948/6503e8a73282a9a2dfa90b1b_blog%202.jpg\n  - Source: https://www.observantai.com/template/old-home\n- **Driver alerting system**\n  - Image: https://cdn.prod.website-files.com/6503e8a73282a9a2dfa90948/65126d51982265fa7135526e_62193555d06e356208955fd3_Homepage%20video%20montage%20v3%201080%203mb-transcode-poster-00001.jpg\n  - Source: https://www.observantai.com/driver-alerting\n- **Tofi - Webflow Ecommerce website template**\n  - Image: https://cdn.prod.website-files.com/6503e8a73282a9a2dfa90948/6503e8a73282a9a2dfa90b1a_blog%203.jpg\n  - Source: https://www.observantai.com/template/old-home\n- **Intercom**\n  - Image: https://cdn.prod.website-files.com/6503e8a73282a9a2dfa90948/6535f80b791863e60e0c98ab_Intercom_peterbilt.jpg\n  - Source: https://www.observantai.com/intercom\n- **Tofi - Webflow Ecommerce website template**\n  - Image: https://cdn.prod.website-files.com/6503e8a73282a9a2dfa90948/6503e8a73282a9a2dfa90aef_Ellipse%202.png\n  - Source: https://www.observantai.com/template-1/team\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"Lexend\",\n      \"role\": \"body\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#070630\",\n    \"secondary\": \"#51516E\",\n    \"accent\": \"#00A6BF\",\n    \"background\": \"#FFFFFF\",\n    \"textPrimary\": \"#00A6BF\",\n    \"link\": \"#00A6BF\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Lexend\",\n      \"heading\": \"Lexend\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"Lexend\",\n        \"sans-serif\"\n      ],\n      \"body\": [\n        \"Lexend\",\n        \"sans-serif\"\n      ],\n      \"paragraph\": [\n        \"Lexend\",\n        \"sans-serif\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"77px\",\n      \"h2\": \"77px\",\n      \"body\": \"20px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 8,\n    \"borderRadius\": \"0px\"\n  },\n  \"components\": {\n    \"input\": {\n      \"background\": \"#F3F3F5\",\n      \"textColor\": \"#333333\",\n      \"borderColor\": null,\n      \"borderRadius\": \"40px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"40px\",\n        \"topRight\": \"40px\",\n        \"bottomRight\": \"40px\",\n        \"bottomLeft\": \"40px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonPrimary\": {\n      \"background\": \"#00A6BF\",\n      \"textColor\": \"#000000\",\n      \"borderRadius\": \"30px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"30px\",\n        \"topRight\": \"30px\",\n        \"bottomRight\": \"30px\",\n        \"bottomLeft\": \"30px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"#070630\",\n      \"textColor\": \"#FFFFFF\",\n      \"borderRadius\": \"40px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"40px\",\n        \"topRight\": \"40px\",\n        \"bottomRight\": \"40px\",\n        \"bottomLeft\": \"40px\"\n      },\n      \"shadow\": \"none\"\n    }\n  },\n  \"images\": {\n    \"logo\": \"https://cdn.prod.website-files.com/6503e8a73282a9a2dfa90948/6503f1b7f145b2e74516b8c0_observant%20ai%202.png\",\n    \"favicon\": \"https://cdn.prod.website-files.com/6503e8a73282a9a2dfa90948/652e848a3e44678d24f35acc_favicon1.png\",\n    \"ogImage\": \"https://cdn.prod.website-files.com/6503e8a73282a9a2dfa90948/6536050c2845a4410a804ae6_ford_av.jpg\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 0,\n    \"reasoning\": \"Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand 'Observant AI'.\",\n    \"confidence\": 0.9,\n    \"rejected\": true,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 0,\n      \"text\": \"Request demo\",\n      \"reasoning\": \"Button #0 with the text 'Request demo' uses the vibrant brand color #00A6BF, making it the most prominent and action-oriented CTA.\"\n    },\n    \"secondary\": {\n      \"index\": 1,\n      \"text\": \"Subscribe\",\n      \"reasoning\": \"Button #1 with the text 'Subscribe' uses a different color group (#070630) and serves as a secondary action, complementing the primary CTA.\"\n    },\n    \"confidence\": 0.95\n  },\n  \"personality\": {\n    \"tone\": \"modern\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"tech-savvy professionals\"\n  },\n  \"designSystem\": {\n    \"framework\": \"custom\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.95,\n    \"colors\": 0.9,\n    \"overall\": 0.925\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 0,\n        \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand 'Observant AI'.\",\n        \"confidence\": 0.9\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}