# Observant AI Brand Identity

A complete profile of **Observant AI**'s visual system — colors, typography, components, and personality — extracted from https://www.observantai.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/observant-ai
- Machine-readable JSON: https://characterquilt.com/branding/observant-ai.json
- Per-page llms.txt: https://characterquilt.com/branding/observant-ai/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #070630 |
| Accent | #00A6BF |
| Body Font | Lexend |
| Heading Font | Lexend |

## Color Palette

- primary: #070630
- secondary: #51516E
- accent: #00A6BF
- background: #FFFFFF
- textPrimary: #00A6BF
- link: #00A6BF

## Typography

- primary: Lexend — https://fonts.google.com/specimen/Lexend
- heading: Lexend — https://fonts.google.com/specimen/Lexend

## Visual Assets

- Logo: https://cdn.prod.website-files.com/6503e8a73282a9a2dfa90948/6503f1b7f145b2e74516b8c0_observant%20ai%202.png
- Favicon: https://cdn.prod.website-files.com/6503e8a73282a9a2dfa90948/652e848a3e44678d24f35acc_favicon1.png
- Social card (og:image): https://cdn.prod.website-files.com/6503e8a73282a9a2dfa90948/6536050c2845a4410a804ae6_ford_av.jpg

## UI Components

- input: background=#F3F3F5, textColor=#333333, borderColor=null, borderRadius=40px, shadow=none
- buttonPrimary: background=#00A6BF, textColor=#000000, borderRadius=30px, shadow=none
- buttonSecondary: background=#070630, textColor=#FFFFFF, borderRadius=40px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

## Observant AI Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Fleet operations**
  - Image: https://cdn.prod.website-files.com/6503e8a73282a9a2dfa90948/6520152977b38b8e9045399f_Web%20dashboard%20MBP.png
  - Source: https://www.observantai.com/fleet-operations
- **Tofi - Webflow Ecommerce website template**
  - Image: https://cdn.prod.website-files.com/6503e8a73282a9a2dfa90948/6503e8a73282a9a2dfa90b1b_blog%202.jpg
  - Source: https://www.observantai.com/template/old-home
- **Driver alerting system**
  - Image: https://cdn.prod.website-files.com/6503e8a73282a9a2dfa90948/65126d51982265fa7135526e_62193555d06e356208955fd3_Homepage%20video%20montage%20v3%201080%203mb-transcode-poster-00001.jpg
  - Source: https://www.observantai.com/driver-alerting
- **Tofi - Webflow Ecommerce website template**
  - Image: https://cdn.prod.website-files.com/6503e8a73282a9a2dfa90948/6503e8a73282a9a2dfa90b1a_blog%203.jpg
  - Source: https://www.observantai.com/template/old-home
- **Intercom**
  - Image: https://cdn.prod.website-files.com/6503e8a73282a9a2dfa90948/6535f80b791863e60e0c98ab_Intercom_peterbilt.jpg
  - Source: https://www.observantai.com/intercom
- **Tofi - Webflow Ecommerce website template**
  - Image: https://cdn.prod.website-files.com/6503e8a73282a9a2dfa90948/6503e8a73282a9a2dfa90aef_Ellipse%202.png
  - Source: https://www.observantai.com/template-1/team

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Lexend",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#070630",
    "secondary": "#51516E",
    "accent": "#00A6BF",
    "background": "#FFFFFF",
    "textPrimary": "#00A6BF",
    "link": "#00A6BF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Lexend",
      "heading": "Lexend"
    },
    "fontStacks": {
      "heading": [
        "Lexend",
        "sans-serif"
      ],
      "body": [
        "Lexend",
        "sans-serif"
      ],
      "paragraph": [
        "Lexend",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "77px",
      "h2": "77px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "#F3F3F5",
      "textColor": "#333333",
      "borderColor": null,
      "borderRadius": "40px",
      "borderRadiusCorners": {
        "topLeft": "40px",
        "topRight": "40px",
        "bottomRight": "40px",
        "bottomLeft": "40px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#00A6BF",
      "textColor": "#000000",
      "borderRadius": "30px",
      "borderRadiusCorners": {
        "topLeft": "30px",
        "topRight": "30px",
        "bottomRight": "30px",
        "bottomLeft": "30px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#070630",
      "textColor": "#FFFFFF",
      "borderRadius": "40px",
      "borderRadiusCorners": {
        "topLeft": "40px",
        "topRight": "40px",
        "bottomRight": "40px",
        "bottomLeft": "40px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/6503e8a73282a9a2dfa90948/6503f1b7f145b2e74516b8c0_observant%20ai%202.png",
    "favicon": "https://cdn.prod.website-files.com/6503e8a73282a9a2dfa90948/652e848a3e44678d24f35acc_favicon1.png",
    "ogImage": "https://cdn.prod.website-files.com/6503e8a73282a9a2dfa90948/6536050c2845a4410a804ae6_ford_av.jpg"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand 'Observant AI'.",
    "confidence": 0.9,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Request demo",
      "reasoning": "Button #0 with the text 'Request demo' uses the vibrant brand color #00A6BF, making it the most prominent and action-oriented CTA."
    },
    "secondary": {
      "index": 1,
      "text": "Subscribe",
      "reasoning": "Button #1 with the text 'Subscribe' uses a different color group (#070630) and serves as a secondary action, complementing the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand 'Observant AI'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```