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"designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Obvious'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } }, "images": [ { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/obvious-fka-flatfile/f4719f5124.webp", "alt": "Careers — Obvious", "source_url": "https://obvious.ai/careers", "image_url": "https://obvious-marketing-assets.s3.amazonaws.com/marketing/www/images/team-photo.jpg", "width": 4032, "height": 3024, "bytes": 2729455, "query": "site:obvious.ai", "query_suffix": "site:obvious.ai" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/obvious-fka-flatfile/e93fd5906b.webp", "alt": "Blog — Obvious", "source_url": "https://obvious.ai/blog", "image_url": "https://i.ytimg.com/vi/NrrTl-Fj2Lk/maxresdefault.jpg", "width": 1280, "height": 720, "bytes": 200372, "query": "site:obvious.ai blog", "query_suffix": "site:obvious.ai blog" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/obvious-fka-flatfile/48060cad78.webp", "alt": "Obvious - Less Chat. More Work.", "source_url": "https://obvious.ai/", "image_url": "https://obvious-marketing-assets.s3.amazonaws.com/marketing/www/images/Hero.webp", "width": 2445, "height": 1607, "bytes": 445184, "query": "site:obvious.ai", "query_suffix": "site:obvious.ai" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/obvious-fka-flatfile/f59b4dd282.webp", "alt": "What's New — Obvious", "source_url": "https://obvious.ai/whatsnew", "image_url": "https://framerusercontent.com/images/y9z6WdOy7Jjx5a38nATwKpVMew.png", "width": 2000, "height": 1290, "bytes": 160320, "query": "site:obvious.ai", "query_suffix": "site:obvious.ai" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/obvious-fka-flatfile/6260dec861.webp", "alt": "What's New — Obvious", "source_url": "https://obvious.ai/whatsnew", "image_url": "https://framerusercontent.com/images/4WwzHqyx8dLt3pt8tjyC6lLyWKE.png", "width": 1116, "height": 665, "bytes": 168055, "query": "site:obvious.ai blog", "query_suffix": "site:obvious.ai blog" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/obvious-fka-flatfile/647dfada38.webp", "alt": "Careers — Obvious", "source_url": "https://obvious.ai/careers", "image_url": "https://obvious-marketing-assets.s3.amazonaws.com/marketing/www/images/team/craig-wattrus.jpg", "width": 1920, "height": 1080, "bytes": 3824430, "query": "site:obvious.ai", "query_suffix": "site:obvious.ai" } ], "font_resources": [ { "family": "Booton", "google_fonts_url": "https://fonts.google.com/specimen/Booton" }, { "family": "Sharp Grotesk", "google_fonts_url": "https://fonts.google.com/specimen/Sharp+Grotesk" } ], "google_fonts_css": "https://fonts.googleapis.com/css2?family=Booton&family=Sharp+Grotesk&display=swap", "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.", "page_url": "https://characterquilt.com/branding/obvious-fka-flatfile", "agent_instructions": "You are designing or implementing in Obvious (fka Flatfile)'s brand identity.\n\n# Brand profile\n- Company: Obvious (fka Flatfile)\n- Source: https://obvious.ai/\n- Color scheme: light\n\n# Colors\n- primary: #3D5638\n- secondary: #ABC9B0\n- accent: #3D5638\n- background: #F7F6F2\n- textPrimary: #1C1D1B\n- link: #354E41\n\n# Typography\n- primary: Booton — https://fonts.google.com/specimen/Booton\n- heading: Sharp Grotesk — https://fonts.google.com/specimen/Sharp+Grotesk\n\nLoad all fonts at once: \n\n# UI Components\n- buttonPrimary: background=#3D5638, textColor=#FFFFFF, borderRadius=8px, shadow=none\n- buttonSecondary: background=#F7F6F2, textColor=#313130, borderRadius=12px, shadow=rgba(0, 0, 0, 0.08) 0px 1px 0px -1px, rgba(0, 0, 0, 0.06) 0px 1px 1px -1px, rgba(0, 0, 0, 0.04) 0px 2px 4px -2px, rgba(0, 0, 0, 0.03) 0px 3px 6px -3px, rgba(0, 0, 0, 0.09) 0px 0px 0px 1px inset, rgba(255, 255, 255, 0.8) 0px 1px 0px 0px inset\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: business professionals\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/obvious-fka-flatfile.json", "page_markdown": "# Obvious (fka Flatfile) Brand Identity\n\nA complete profile of **Obvious (fka Flatfile)**'s visual system — colors, typography, components, and personality — extracted from https://obvious.ai/. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/obvious-fka-flatfile\n- Machine-readable JSON: https://characterquilt.com/branding/obvious-fka-flatfile.json\n- Per-page llms.txt: https://characterquilt.com/branding/obvious-fka-flatfile/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #3D5638 |\n| Accent | #3D5638 |\n| Body Font | Booton |\n| Heading Font | Sharp Grotesk |\n\n## Color Palette\n\n- primary: #3D5638\n- secondary: #ABC9B0\n- accent: #3D5638\n- background: #F7F6F2\n- textPrimary: #1C1D1B\n- link: #354E41\n\n## Typography\n\n- primary: Booton — https://fonts.google.com/specimen/Booton\n- heading: Sharp Grotesk — https://fonts.google.com/specimen/Sharp+Grotesk\n\n## Visual Assets\n\n- Logo: 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207.58942C71.0719%207.58941%2070.3052%206.8259%2070.3052%205.88403C70.3052%204.94214%2071.0719%204.17855%2072.0177%204.17854Z%22%20fill%3D%22%231C1D1B%22%20style%3D%22fill%3A%20rgb(28%2C%2029%2C%2027)%20!important%3B%22%2F%3E%3C%2Fsvg%3E\n- Favicon: https://obvious.ai/favicon.ico?favicon.0v5~asmlcckyk.ico\n- Social card (og:image): https://obvious-marketing-assets.s3.amazonaws.com/marketing/og/og-home.jpg\n\n## UI Components\n\n- buttonPrimary: background=#3D5638, textColor=#FFFFFF, borderRadius=8px, shadow=none\n- buttonSecondary: background=#F7F6F2, textColor=#313130, borderRadius=12px, shadow=rgba(0, 0, 0, 0.08) 0px 1px 0px -1px, rgba(0, 0, 0, 0.06) 0px 1px 1px -1px, rgba(0, 0, 0, 0.04) 0px 2px 4px -2px, rgba(0, 0, 0, 0.03) 0px 3px 6px -3px, rgba(0, 0, 0, 0.09) 0px 0px 0px 1px inset, rgba(255, 255, 255, 0.8) 0px 1px 0px 0px inset\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: business professionals\n\n## Obvious (fka Flatfile) Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Careers — Obvious**\n - Image: https://obvious-marketing-assets.s3.amazonaws.com/marketing/www/images/team-photo.jpg\n - Source: https://obvious.ai/careers\n- **Blog — Obvious**\n - Image: https://i.ytimg.com/vi/NrrTl-Fj2Lk/maxresdefault.jpg\n - Source: https://obvious.ai/blog\n- **Obvious - Less Chat. More Work.**\n - Image: https://obvious-marketing-assets.s3.amazonaws.com/marketing/www/images/Hero.webp\n - Source: https://obvious.ai/\n- **What's New — Obvious**\n - Image: https://framerusercontent.com/images/y9z6WdOy7Jjx5a38nATwKpVMew.png\n - Source: https://obvious.ai/whatsnew\n- **What's New — Obvious**\n - Image: https://framerusercontent.com/images/4WwzHqyx8dLt3pt8tjyC6lLyWKE.png\n - Source: https://obvious.ai/whatsnew\n- **Careers — Obvious**\n - Image: https://obvious-marketing-assets.s3.amazonaws.com/marketing/www/images/team/craig-wattrus.jpg\n - Source: https://obvious.ai/careers\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n \"colorScheme\": \"light\",\n \"fonts\": [\n {\n \"family\": \"Booton\",\n \"role\": \"unknown\"\n },\n {\n \"family\": \"Sharp Grotesk\",\n \"role\": \"heading\"\n }\n ],\n \"colors\": {\n \"primary\": \"#3D5638\",\n \"secondary\": \"#ABC9B0\",\n \"accent\": \"#3D5638\",\n \"background\": \"#F7F6F2\",\n \"textPrimary\": \"#1C1D1B\",\n \"link\": \"#354E41\"\n },\n \"typography\": {\n \"fontFamilies\": {\n \"primary\": \"Booton\",\n \"heading\": \"Sharp Grotesk\"\n },\n \"fontStacks\": {\n \"heading\": [\n \"Sharp Grotesk\",\n \"Booton\",\n \"ui-sans-serif\",\n \"system-ui\",\n \"sans-serif\"\n ],\n \"body\": [\n \"Booton\",\n \"ui-sans-serif\",\n \"system-ui\",\n \"sans-serif\"\n ],\n \"paragraph\": [\n \"Booton\",\n \"ui-sans-serif\",\n \"system-ui\",\n \"sans-serif\"\n ]\n },\n \"fontSizes\": {\n \"h1\": \"52px\",\n \"h2\": \"38px\",\n \"body\": \"20px\"\n }\n },\n \"spacing\": {\n \"baseUnit\": 8,\n \"borderRadius\": \"0px\"\n },\n \"components\": {\n \"buttonPrimary\": {\n \"background\": \"#3D5638\",\n \"textColor\": \"#FFFFFF\",\n \"borderRadius\": \"8px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"8px\",\n \"topRight\": \"8px\",\n \"bottomRight\": \"8px\",\n \"bottomLeft\": \"8px\"\n },\n \"shadow\": \"none\"\n },\n \"buttonSecondary\": {\n \"background\": \"#F7F6F2\",\n \"textColor\": \"#313130\",\n \"borderRadius\": \"12px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"12px\",\n \"topRight\": \"12px\",\n \"bottomRight\": \"12px\",\n \"bottomLeft\": \"12px\"\n },\n \"shadow\": \"rgba(0, 0, 0, 0.08) 0px 1px 0px -1px, rgba(0, 0, 0, 0.06) 0px 1px 1px -1px, rgba(0, 0, 0, 0.04) 0px 2px 4px -2px, rgba(0, 0, 0, 0.03) 0px 3px 6px -3px, rgba(0, 0, 0, 0.09) 0px 0px 0px 1px inset, rgba(255, 255, 255, 0.8) 0px 1px 0px 0px inset\"\n }\n },\n 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\"favicon\": \"https://obvious.ai/favicon.ico?favicon.0v5~asmlcckyk.ico\",\n \"ogImage\": \"https://obvious-marketing-assets.s3.amazonaws.com/marketing/og/og-home.jpg\",\n \"logoHref\": \"/\"\n },\n \"__llm_logo_reasoning\": {\n \"selectedIndex\": 0,\n \"reasoning\": \"Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Obvious'.\",\n \"confidence\": 0.9,\n \"source\": \"llm\"\n },\n \"__llm_button_reasoning\": {\n \"primary\": {\n \"index\": 0,\n \"text\": \"Get started\",\n \"reasoning\": \"Button #0 with text 'Get started' has a vibrant brand color background (#3D5638) and action-oriented text, making it the primary CTA.\"\n },\n \"secondary\": {\n \"index\": 4,\n \"text\": \"Learn about our security\",\n \"reasoning\": \"Button #2 with text 'Learn about our security' has a different background color (#F7F6F2) and serves as a secondary action, providing additional information.\"\n },\n \"confidence\": 0.95\n },\n \"personality\": {\n \"tone\": \"professional\",\n \"energy\": \"medium\",\n \"targetAudience\": \"business professionals\"\n },\n \"designSystem\": {\n \"framework\": \"tailwind\",\n \"componentLibrary\": \"\"\n },\n \"confidence\": {\n \"buttons\": 0.95,\n \"colors\": 0.9,\n \"overall\": 0.925\n },\n \"__llm_metadata\": {\n \"logoSelection\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true,\n \"finalSource\": \"llm\",\n \"rawLogoSelection\": {\n \"selectedLogoIndex\": 0,\n \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Obvious'.\",\n \"confidence\": 0.9\n }\n },\n \"buttonClassification\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true\n }\n }\n}\n```\n" }