# Obvious (fka Flatfile) Brand Identity A complete profile of **Obvious (fka Flatfile)**'s visual system — colors, typography, components, and personality — extracted from https://obvious.ai/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/obvious-fka-flatfile - Machine-readable JSON: https://characterquilt.com/branding/obvious-fka-flatfile.json - Per-page llms.txt: https://characterquilt.com/branding/obvious-fka-flatfile/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #3D5638 | | Accent | #3D5638 | | Body Font | Booton | | Heading Font | Sharp Grotesk | ## Color Palette - primary: #3D5638 - secondary: #ABC9B0 - accent: #3D5638 - background: #F7F6F2 - textPrimary: #1C1D1B - link: #354E41 ## Typography - primary: Booton — https://fonts.google.com/specimen/Booton - heading: Sharp Grotesk — https://fonts.google.com/specimen/Sharp+Grotesk ## Visual Assets - Logo: data:image/svg+xml;utf8,%3Csvg%20width%3D%22107%22%20height%3D%2224%22%20viewBox%3D%220%200%20107%2024%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20style%3D%22transition%3Afill%200.3s%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M6.45326%200.866703C8.52047%20-0.321899%2010.9714%20-0.248765%2012.9071%200.846198C14.8426%20-0.247932%2017.293%20-0.320672%2019.3597%200.867635C21.4258%202.0557%2022.5874%204.2048%2022.6041%206.42063C24.5256%207.54229%2025.8159%209.62032%2025.8159%2011.9986L25.8153%2012.0822C25.7855%2014.4248%2024.5037%2016.4665%2022.6058%2017.5753C22.5905%2019.7926%2021.4287%2021.9436%2019.3612%2023.1324L19.2882%2023.1737C17.2365%2024.3191%2014.8204%2024.2345%2012.9074%2023.1524C10.9714%2024.2485%208.51944%2024.3225%206.45149%2023.1335L6.37922%2023.091C4.35631%2021.8936%203.22155%2019.7661%203.20713%2017.5739C1.28826%2016.4516%200%2014.375%200%2011.9986C3.12297e-05%209.62168%201.2888%207.5445%203.20838%206.42239C3.22421%204.20555%204.38617%202.05525%206.45326%200.866703ZM9.6293%2017.6527C8.69846%2018.1667%207.62757%2018.4599%206.48778%2018.4599L6.40397%2018.4593C5.97175%2018.4538%205.54969%2018.4061%205.14179%2018.3204C5.36759%2019.6193%206.14908%2020.8127%207.38497%2021.5233C8.62067%2022.2338%2010.0489%2022.3111%2011.2911%2021.8567C10.9953%2021.5283%2010.7289%2021.1647%2010.4986%2020.7674L10.4572%2020.6948C9.91487%2019.7313%209.64697%2018.687%209.6293%2017.6527ZM16.1832%2017.6513C16.1655%2018.7125%2015.8846%2019.7842%2015.314%2020.7685C15.084%2021.1651%2014.8181%2021.5282%2014.5229%2021.8562C15.7648%2022.3101%2017.1925%2022.2326%2018.4278%2021.5223C19.6631%2020.812%2020.4442%2019.6194%2020.6704%2018.3212C20.2373%2018.412%2019.7883%2018.4599%2019.3281%2018.4599L19.2442%2018.4593C18.1345%2018.4453%2017.0919%2018.1538%2016.1832%2017.6513ZM12.9058%2014.2265C11.4142%2015.6596%2011.0323%2017.9696%2012.1154%2019.8379C12.3364%2020.2192%2012.604%2020.557%2012.9068%2020.8484C13.2093%2020.5572%2013.4766%2020.2197%2013.6974%2019.8388C14.7807%2017.9701%2014.3983%2015.6595%2012.9058%2014.2265ZM10.9718%2013.1139C8.97883%2012.542%206.77723%2013.3674%205.69354%2015.2367C5.47285%2015.6174%205.31299%2016.0165%205.21094%2016.4227C5.61647%2016.5385%206.04485%2016.6008%206.48778%2016.6008C8.65366%2016.6008%2010.4711%2015.1166%2010.9718%2013.1139ZM20.1192%2015.2358C19.0359%2013.3673%2016.8358%2012.5416%2014.8436%2013.1121C15.3435%2015.1157%2017.1615%2016.6008%2019.3281%2016.6008C19.77%2016.6008%2020.1975%2016.5388%2020.6022%2016.4234C20.5002%2016.0166%2020.3402%2015.617%2020.1192%2015.2358ZM22.2861%208.46304C22.1484%208.88324%2021.9651%209.29566%2021.7343%209.69375C21.1646%2010.6765%2020.3747%2011.4537%2019.4626%2011.9995C20.3754%2012.5453%2021.1658%2013.3229%2021.7358%2014.3062C21.966%2014.7032%2022.1489%2015.1146%2022.2866%2015.5336C23.3024%2014.6894%2023.9491%2013.4193%2023.9491%2011.9986C23.949%2010.5776%2023.3024%209.30723%2022.2861%208.46304ZM3.52751%208.4648C2.51254%209.309%201.86668%2010.5787%201.86665%2011.9986C1.86665%2013.4182%202.51231%2014.6875%203.52689%2015.5317C3.66444%2015.1137%203.84711%2014.7033%204.07676%2014.3071L4.11919%2014.2351C4.68614%2013.2851%205.46083%2012.5317%206.35197%2011.9992C5.43921%2011.4534%204.64859%2010.6762%204.07853%209.69292L4.03704%209.62033C3.82612%209.24562%203.65683%208.8586%203.52751%208.4648ZM19.3281%207.39648C17.1605%207.39651%2015.3418%208.88299%2014.8428%2010.8881C16.8348%2011.4581%2019.0345%2010.6325%2020.1176%208.7643C20.3392%208.38212%2020.4994%207.98133%2020.6014%207.57346C20.1969%207.45825%2019.7697%207.39648%2019.3281%207.39648ZM6.48778%207.39648C6.04518%207.39648%205.61703%207.45848%205.21177%207.57419C5.31379%207.98148%205.47385%208.38171%205.6951%208.76337C6.77862%2010.6324%208.97971%2011.4576%2010.9724%2010.8862C10.4728%208.88208%208.65468%207.3965%206.48778%207.39648ZM12.9068%203.15C12.6033%203.4418%2012.3352%203.78022%2012.1137%204.16219C11.0303%206.03106%2011.4129%208.34197%2012.9058%209.77494C14.3996%208.34204%2014.7828%206.03049%2013.6991%204.16116C13.4779%203.7796%2013.2099%203.44158%2012.9068%203.15ZM18.4262%202.47758C17.1917%201.76777%2015.765%201.68989%2014.5236%202.14287C14.8192%202.47113%2015.0855%202.83455%2015.3157%203.2316C15.8856%204.21476%2016.1664%205.28514%2016.1848%206.34514C17.1159%205.83053%2018.1876%205.53748%2019.3281%205.53747C19.7875%205.53747%2020.2359%205.58516%2020.6683%205.67562C20.4414%204.37866%2019.6605%203.18731%2018.4262%202.47758ZM11.2903%202.14225C10.0486%201.68884%208.62139%201.76663%207.38653%202.47665C6.15166%203.18669%205.3704%204.37872%205.14387%205.67634C5.57744%205.58539%206.02704%205.53747%206.48778%205.53747C7.62701%205.53748%208.69763%205.82997%209.62815%206.34358C9.64687%205.28441%209.92755%204.21492%2010.4971%203.23253L10.5395%203.16056C10.7601%202.79091%2011.0121%202.45094%2011.2903%202.14225Z%22%20fill%3D%22%231C1D1B%22%20style%3D%22fill%3A%20rgb(28%2C%2029%2C%2027)%20!important%3B%22%2F%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M38.986%204.05249C43.4982%204.0525%2047.156%207.69541%2047.156%2012.1891C47.156%2016.6829%2043.4982%2020.3257%2038.986%2020.3257C34.4738%2020.3257%2030.8159%2016.6829%2030.8159%2012.1891C30.8159%207.69541%2034.4738%204.0525%2038.986%204.05249ZM38.986%206.69948C35.9418%206.69949%2033.4739%209.15733%2033.4739%2012.1891C33.4739%2015.2209%2035.9418%2017.6787%2038.986%2017.6787C42.0303%2017.6787%2044.4981%2015.2209%2044.4982%2012.1891C44.4981%209.15734%2042.0303%206.69949%2038.986%206.69948Z%22%20fill%3D%22%231C1D1B%22%20style%3D%22fill%3A%20rgb(28%2C%2029%2C%2027)%20!important%3B%22%2F%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M80.6838%208.21216C84.0391%208.21218%2086.759%2010.921%2086.759%2014.2625C86.759%2017.604%2084.0391%2020.3129%2080.6838%2020.3129C77.3285%2020.3129%2074.6085%2017.604%2074.6085%2014.2625C74.6086%2010.921%2077.3286%208.21216%2080.6838%208.21216ZM80.6838%2010.8591C78.7965%2010.8591%2077.2664%2012.3829%2077.2664%2014.2625C77.2664%2016.1421%2078.7965%2017.6659%2080.6838%2017.6659C82.5712%2017.6659%2084.1012%2016.1421%2084.1012%2014.2625C84.1011%2012.3829%2082.5711%2010.8592%2080.6838%2010.8591Z%22%20fill%3D%22%231C1D1B%22%20style%3D%22fill%3A%20rgb(28%2C%2029%2C%2027)%20!important%3B%22%2F%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M51.1244%209.77583C52.044%208.83886%2053.3039%208.30947%2054.8048%208.30947C58.0544%208.30948%2060.3661%2010.833%2060.3661%2014.2935C60.3661%2016.015%2059.8026%2017.5118%2058.8128%2018.5827C57.8207%2019.656%2056.4216%2020.2775%2054.8048%2020.2775C53.2151%2020.2775%2051.9101%2019.706%2050.9903%2018.7002V20.1438H48.3931V3.67432H51.1244V9.77583ZM54.4467%2010.762C53.4632%2010.762%2052.64%2011.1248%2052.0614%2011.7301C51.4814%2012.3368%2051.1244%2013.2115%2051.1244%2014.2713C51.1245%2016.3961%2052.52%2017.8249%2054.4467%2017.8249C55.4373%2017.8249%2056.2345%2017.4545%2056.7878%2016.8434C57.3448%2016.2281%2057.6796%2015.3402%2057.6796%2014.2713C57.6796%2013.2079%2057.3315%2012.3319%2056.7669%2011.726C56.2043%2011.1223%2055.4047%2010.762%2054.4467%2010.762Z%22%20fill%3D%22%231C1D1B%22%20style%3D%22fill%3A%20rgb(28%2C%2029%2C%2027)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M90.5188%2015.585C90.5188%2016.3441%2090.7264%2016.8891%2091.0559%2017.2409C91.3815%2017.5887%2091.8764%2017.8016%2092.5655%2017.8016C93.2417%2017.8016%2093.7311%2017.5897%2094.0546%2017.2419C94.3822%2016.8897%2094.5899%2016.3441%2094.5899%2015.585V8.44221H97.3213V15.6742C97.3213%2017.0338%2096.8599%2018.1943%2096.0111%2019.0145C95.1634%2019.8335%2093.9676%2020.2766%2092.5655%2020.2766C91.1532%2020.2766%2089.9518%2019.8341%2089.1009%2019.015C88.2488%2018.1946%2087.7874%2017.0338%2087.7874%2015.6742V8.44221H90.5188V15.585Z%22%20fill%3D%22%231C1D1B%22%20style%3D%22fill%3A%20rgb(28%2C%2029%2C%2027)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M103.045%208.30765C104.17%208.30765%20105.168%208.51735%20105.921%208.83174L106.189%208.94367V11.8864L105.49%2011.3641C104.866%2010.8977%20103.934%2010.6268%20103%2010.6268C102.434%2010.6268%20101.957%2010.7409%20101.638%2010.9376C101.339%2011.1223%20101.177%2011.3751%20101.177%2011.7289C101.177%2012.0261%20101.27%2012.2036%20101.43%2012.3426C101.602%2012.4923%20101.88%2012.6208%20102.303%2012.7331L102.39%2012.7553L102.392%2012.7558L102.394%2012.7565L103.938%2013.1575L103.939%2013.1578L104.024%2013.1808C104.899%2013.4239%20105.594%2013.8337%20106.074%2014.3972C106.573%2014.9826%20106.816%2015.704%20106.816%2016.498C106.816%2017.6586%20106.389%2018.6228%20105.587%2019.289C104.796%2019.9468%20103.684%2020.2758%20102.373%2020.2758C101%2020.2758%2099.5978%2019.9541%2098.707%2019.4366L98.4902%2019.3107V16.0899L99.2415%2016.8639C99.4984%2017.1286%2099.9685%2017.3954%20100.548%2017.5967C101.12%2017.7951%20101.748%2017.9123%20102.284%2017.9123C103.01%2017.9123%20103.481%2017.7688%20103.761%2017.5557C104.021%2017.3588%20104.174%2017.0595%20104.174%2016.5871C104.174%2016.2891%20104.083%2016.0739%20103.912%2015.9014C103.728%2015.7168%20103.421%2015.5496%20102.937%2015.4265L102.935%2015.4261L102.933%2015.4256L101.411%2015.0245C100.496%2014.7875%2099.7801%2014.4033%2099.2901%2013.8695C98.7933%2013.3283%2098.5573%2012.6635%2098.5573%2011.9296C98.5573%2010.832%2099.0064%209.90788%2099.8166%209.26816C100.616%208.63667%20101.734%208.30767%20103.045%208.30765Z%22%20fill%3D%22%231C1D1B%22%20style%3D%22fill%3A%20rgb(28%2C%2029%2C%2027)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M73.4106%2020.1453H70.6791V8.44469H73.4106V20.1453Z%22%20fill%3D%22%231C1D1B%22%20style%3D%22fill%3A%20rgb(28%2C%2029%2C%2027)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M65.0984%2016.3451L67.0632%208.44221H69.8812L66.6416%2020.1429H63.5599L60.2962%208.44221H63.1144L65.0984%2016.3451Z%22%20fill%3D%22%231C1D1B%22%20style%3D%22fill%3A%20rgb(28%2C%2029%2C%2027)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M72.0177%204.17854C72.9634%204.17856%2073.7301%204.94214%2073.7301%205.88403C73.7301%206.82589%2072.9634%207.5894%2072.0177%207.58942C71.0719%207.58941%2070.3052%206.8259%2070.3052%205.88403C70.3052%204.94214%2071.0719%204.17855%2072.0177%204.17854Z%22%20fill%3D%22%231C1D1B%22%20style%3D%22fill%3A%20rgb(28%2C%2029%2C%2027)%20!important%3B%22%2F%3E%3C%2Fsvg%3E - Favicon: https://obvious.ai/favicon.ico?favicon.0v5~asmlcckyk.ico - Social card (og:image): https://obvious-marketing-assets.s3.amazonaws.com/marketing/og/og-home.jpg ## UI Components - buttonPrimary: background=#3D5638, textColor=#FFFFFF, borderRadius=8px, shadow=none - buttonSecondary: background=#F7F6F2, textColor=#313130, borderRadius=12px, shadow=rgba(0, 0, 0, 0.08) 0px 1px 0px -1px, rgba(0, 0, 0, 0.06) 0px 1px 1px -1px, rgba(0, 0, 0, 0.04) 0px 2px 4px -2px, rgba(0, 0, 0, 0.03) 0px 3px 6px -3px, rgba(0, 0, 0, 0.09) 0px 0px 0px 1px inset, rgba(255, 255, 255, 0.8) 0px 1px 0px 0px inset ## Brand Personality Tone: professional · Energy: medium · Audience: business professionals ## Obvious (fka Flatfile) Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Careers — Obvious** - Image: https://obvious-marketing-assets.s3.amazonaws.com/marketing/www/images/team-photo.jpg - Source: https://obvious.ai/careers - **Blog — Obvious** - Image: https://i.ytimg.com/vi/NrrTl-Fj2Lk/maxresdefault.jpg - Source: https://obvious.ai/blog - **Obvious - Less Chat. More Work.** - Image: https://obvious-marketing-assets.s3.amazonaws.com/marketing/www/images/Hero.webp - Source: https://obvious.ai/ - **What's New — Obvious** - Image: https://framerusercontent.com/images/y9z6WdOy7Jjx5a38nATwKpVMew.png - Source: https://obvious.ai/whatsnew - **What's New — Obvious** - Image: https://framerusercontent.com/images/4WwzHqyx8dLt3pt8tjyC6lLyWKE.png - Source: https://obvious.ai/whatsnew - **Careers — Obvious** - Image: https://obvious-marketing-assets.s3.amazonaws.com/marketing/www/images/team/craig-wattrus.jpg - Source: https://obvious.ai/careers ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Booton", "role": "unknown" }, { "family": "Sharp Grotesk", "role": "heading" } ], "colors": { "primary": "#3D5638", "secondary": "#ABC9B0", "accent": "#3D5638", "background": "#F7F6F2", "textPrimary": "#1C1D1B", "link": "#354E41" }, "typography": { "fontFamilies": { "primary": "Booton", "heading": "Sharp Grotesk" }, "fontStacks": { "heading": [ "Sharp Grotesk", "Booton", "ui-sans-serif", "system-ui", "sans-serif" ], "body": [ "Booton", "ui-sans-serif", "system-ui", "sans-serif" ], "paragraph": [ "Booton", "ui-sans-serif", "system-ui", "sans-serif" ] }, "fontSizes": { "h1": "52px", "h2": "38px", "body": "20px" } }, "spacing": { "baseUnit": 8, "borderRadius": "0px" }, "components": { "buttonPrimary": { "background": "#3D5638", "textColor": "#FFFFFF", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "none" }, "buttonSecondary": { "background": "#F7F6F2", "textColor": "#313130", "borderRadius": "12px", "borderRadiusCorners": { "topLeft": "12px", "topRight": "12px", "bottomRight": "12px", "bottomLeft": "12px" }, "shadow": "rgba(0, 0, 0, 0.08) 0px 1px 0px -1px, rgba(0, 0, 0, 0.06) 0px 1px 1px -1px, rgba(0, 0, 0, 0.04) 0px 2px 4px -2px, rgba(0, 0, 0, 0.03) 0px 3px 6px -3px, rgba(0, 0, 0, 0.09) 0px 0px 0px 1px inset, rgba(255, 255, 255, 0.8) 0px 1px 0px 0px inset" } }, "images": { "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%22107%22%20height%3D%2224%22%20viewBox%3D%220%200%20107%2024%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20style%3D%22transition%3Afill%200.3s%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M6.45326%200.866703C8.52047%20-0.321899%2010.9714%20-0.248765%2012.9071%200.846198C14.8426%20-0.247932%2017.293%20-0.320672%2019.3597%200.867635C21.4258%202.0557%2022.5874%204.2048%2022.6041%206.42063C24.5256%207.54229%2025.8159%209.62032%2025.8159%2011.9986L25.8153%2012.0822C25.7855%2014.4248%2024.5037%2016.4665%2022.6058%2017.5753C22.5905%2019.7926%2021.4287%2021.9436%2019.3612%2023.1324L19.2882%2023.1737C17.2365%2024.3191%2014.8204%2024.2345%2012.9074%2023.1524C10.9714%2024.2485%208.51944%2024.3225%206.45149%2023.1335L6.37922%2023.091C4.35631%2021.8936%203.22155%2019.7661%203.20713%2017.5739C1.28826%2016.4516%200%2014.375%200%2011.9986C3.12297e-05%209.62168%201.2888%207.5445%203.20838%206.42239C3.22421%204.20555%204.38617%202.05525%206.45326%200.866703ZM9.6293%2017.6527C8.69846%2018.1667%207.62757%2018.4599%206.48778%2018.4599L6.40397%2018.4593C5.97175%2018.4538%205.54969%2018.4061%205.14179%2018.3204C5.36759%2019.6193%206.14908%2020.8127%207.38497%2021.5233C8.62067%2022.2338%2010.0489%2022.3111%2011.2911%2021.8567C10.9953%2021.5283%2010.7289%2021.1647%2010.4986%2020.7674L10.4572%2020.6948C9.91487%2019.7313%209.64697%2018.687%209.6293%2017.6527ZM16.1832%2017.6513C16.1655%2018.7125%2015.8846%2019.7842%2015.314%2020.7685C15.084%2021.1651%2014.8181%2021.5282%2014.5229%2021.8562C15.7648%2022.3101%2017.1925%2022.2326%2018.4278%2021.5223C19.6631%2020.812%2020.4442%2019.6194%2020.6704%2018.3212C20.2373%2018.412%2019.7883%2018.4599%2019.3281%2018.4599L19.2442%2018.4593C18.1345%2018.4453%2017.0919%2018.1538%2016.1832%2017.6513ZM12.9058%2014.2265C11.4142%2015.6596%2011.0323%2017.9696%2012.1154%2019.8379C12.3364%2020.2192%2012.604%2020.557%2012.9068%2020.8484C13.2093%2020.5572%2013.4766%2020.2197%2013.6974%2019.8388C14.7807%2017.9701%2014.3983%2015.6595%2012.9058%2014.2265ZM10.9718%2013.1139C8.97883%2012.542%206.77723%2013.3674%205.69354%2015.2367C5.47285%2015.6174%205.31299%2016.0165%205.21094%2016.4227C5.61647%2016.5385%206.04485%2016.6008%206.48778%2016.6008C8.65366%2016.6008%2010.4711%2015.1166%2010.9718%2013.1139ZM20.1192%2015.2358C19.0359%2013.3673%2016.8358%2012.5416%2014.8436%2013.1121C15.3435%2015.1157%2017.1615%2016.6008%2019.3281%2016.6008C19.77%2016.6008%2020.1975%2016.5388%2020.6022%2016.4234C20.5002%2016.0166%2020.3402%2015.617%2020.1192%2015.2358ZM22.2861%208.46304C22.1484%208.88324%2021.9651%209.29566%2021.7343%209.69375C21.1646%2010.6765%2020.3747%2011.4537%2019.4626%2011.9995C20.3754%2012.5453%2021.1658%2013.3229%2021.7358%2014.3062C21.966%2014.7032%2022.1489%2015.1146%2022.2866%2015.5336C23.3024%2014.6894%2023.9491%2013.4193%2023.9491%2011.9986C23.949%2010.5776%2023.3024%209.30723%2022.2861%208.46304ZM3.52751%208.4648C2.51254%209.309%201.86668%2010.5787%201.86665%2011.9986C1.86665%2013.4182%202.51231%2014.6875%203.52689%2015.5317C3.66444%2015.1137%203.84711%2014.7033%204.07676%2014.3071L4.11919%2014.2351C4.68614%2013.2851%205.46083%2012.5317%206.35197%2011.9992C5.43921%2011.4534%204.64859%2010.6762%204.07853%209.69292L4.03704%209.62033C3.82612%209.24562%203.65683%208.8586%203.52751%208.4648ZM19.3281%207.39648C17.1605%207.39651%2015.3418%208.88299%2014.8428%2010.8881C16.8348%2011.4581%2019.0345%2010.6325%2020.1176%208.7643C20.3392%208.38212%2020.4994%207.98133%2020.6014%207.57346C20.1969%207.45825%2019.7697%207.39648%2019.3281%207.39648ZM6.48778%207.39648C6.04518%207.39648%205.61703%207.45848%205.21177%207.57419C5.31379%207.98148%205.47385%208.38171%205.6951%208.76337C6.77862%2010.6324%208.97971%2011.4576%2010.9724%2010.8862C10.4728%208.88208%208.65468%207.3965%206.48778%207.39648ZM12.9068%203.15C12.6033%203.4418%2012.3352%203.78022%2012.1137%204.16219C11.0303%206.03106%2011.4129%208.34197%2012.9058%209.77494C14.3996%208.34204%2014.7828%206.03049%2013.6991%204.16116C13.4779%203.7796%2013.2099%203.44158%2012.9068%203.15ZM18.4262%202.47758C17.1917%201.76777%2015.765%201.68989%2014.5236%202.14287C14.8192%202.47113%2015.0855%202.83455%2015.3157%203.2316C15.8856%204.21476%2016.1664%205.28514%2016.1848%206.34514C17.1159%205.83053%2018.1876%205.53748%2019.3281%205.53747C19.7875%205.53747%2020.2359%205.58516%2020.6683%205.67562C20.4414%204.37866%2019.6605%203.18731%2018.4262%202.47758ZM11.2903%202.14225C10.0486%201.68884%208.62139%201.76663%207.38653%202.47665C6.15166%203.18669%205.3704%204.37872%205.14387%205.67634C5.57744%205.58539%206.02704%205.53747%206.48778%205.53747C7.62701%205.53748%208.69763%205.82997%209.62815%206.34358C9.64687%205.28441%209.92755%204.21492%2010.4971%203.23253L10.5395%203.16056C10.7601%202.79091%2011.0121%202.45094%2011.2903%202.14225Z%22%20fill%3D%22%231C1D1B%22%20style%3D%22fill%3A%20rgb(28%2C%2029%2C%2027)%20!important%3B%22%2F%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M38.986%204.05249C43.4982%204.0525%2047.156%207.69541%2047.156%2012.1891C47.156%2016.6829%2043.4982%2020.3257%2038.986%2020.3257C34.4738%2020.3257%2030.8159%2016.6829%2030.8159%2012.1891C30.8159%207.69541%2034.4738%204.0525%2038.986%204.05249ZM38.986%206.69948C35.9418%206.69949%2033.4739%209.15733%2033.4739%2012.1891C33.4739%2015.2209%2035.9418%2017.6787%2038.986%2017.6787C42.0303%2017.6787%2044.4981%2015.2209%2044.4982%2012.1891C44.4981%209.15734%2042.0303%206.69949%2038.986%206.69948Z%22%20fill%3D%22%231C1D1B%22%20style%3D%22fill%3A%20rgb(28%2C%2029%2C%2027)%20!important%3B%22%2F%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M80.6838%208.21216C84.0391%208.21218%2086.759%2010.921%2086.759%2014.2625C86.759%2017.604%2084.0391%2020.3129%2080.6838%2020.3129C77.3285%2020.3129%2074.6085%2017.604%2074.6085%2014.2625C74.6086%2010.921%2077.3286%208.21216%2080.6838%208.21216ZM80.6838%2010.8591C78.7965%2010.8591%2077.2664%2012.3829%2077.2664%2014.2625C77.2664%2016.1421%2078.7965%2017.6659%2080.6838%2017.6659C82.5712%2017.6659%2084.1012%2016.1421%2084.1012%2014.2625C84.1011%2012.3829%2082.5711%2010.8592%2080.6838%2010.8591Z%22%20fill%3D%22%231C1D1B%22%20style%3D%22fill%3A%20rgb(28%2C%2029%2C%2027)%20!important%3B%22%2F%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M51.1244%209.77583C52.044%208.83886%2053.3039%208.30947%2054.8048%208.30947C58.0544%208.30948%2060.3661%2010.833%2060.3661%2014.2935C60.3661%2016.015%2059.8026%2017.5118%2058.8128%2018.5827C57.8207%2019.656%2056.4216%2020.2775%2054.8048%2020.2775C53.2151%2020.2775%2051.9101%2019.706%2050.9903%2018.7002V20.1438H48.3931V3.67432H51.1244V9.77583ZM54.4467%2010.762C53.4632%2010.762%2052.64%2011.1248%2052.0614%2011.7301C51.4814%2012.3368%2051.1244%2013.2115%2051.1244%2014.2713C51.1245%2016.3961%2052.52%2017.8249%2054.4467%2017.8249C55.4373%2017.8249%2056.2345%2017.4545%2056.7878%2016.8434C57.3448%2016.2281%2057.6796%2015.3402%2057.6796%2014.2713C57.6796%2013.2079%2057.3315%2012.3319%2056.7669%2011.726C56.2043%2011.1223%2055.4047%2010.762%2054.4467%2010.762Z%22%20fill%3D%22%231C1D1B%22%20style%3D%22fill%3A%20rgb(28%2C%2029%2C%2027)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M90.5188%2015.585C90.5188%2016.3441%2090.7264%2016.8891%2091.0559%2017.2409C91.3815%2017.5887%2091.8764%2017.8016%2092.5655%2017.8016C93.2417%2017.8016%2093.7311%2017.5897%2094.0546%2017.2419C94.3822%2016.8897%2094.5899%2016.3441%2094.5899%2015.585V8.44221H97.3213V15.6742C97.3213%2017.0338%2096.8599%2018.1943%2096.0111%2019.0145C95.1634%2019.8335%2093.9676%2020.2766%2092.5655%2020.2766C91.1532%2020.2766%2089.9518%2019.8341%2089.1009%2019.015C88.2488%2018.1946%2087.7874%2017.0338%2087.7874%2015.6742V8.44221H90.5188V15.585Z%22%20fill%3D%22%231C1D1B%22%20style%3D%22fill%3A%20rgb(28%2C%2029%2C%2027)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M103.045%208.30765C104.17%208.30765%20105.168%208.51735%20105.921%208.83174L106.189%208.94367V11.8864L105.49%2011.3641C104.866%2010.8977%20103.934%2010.6268%20103%2010.6268C102.434%2010.6268%20101.957%2010.7409%20101.638%2010.9376C101.339%2011.1223%20101.177%2011.3751%20101.177%2011.7289C101.177%2012.0261%20101.27%2012.2036%20101.43%2012.3426C101.602%2012.4923%20101.88%2012.6208%20102.303%2012.7331L102.39%2012.7553L102.392%2012.7558L102.394%2012.7565L103.938%2013.1575L103.939%2013.1578L104.024%2013.1808C104.899%2013.4239%20105.594%2013.8337%20106.074%2014.3972C106.573%2014.9826%20106.816%2015.704%20106.816%2016.498C106.816%2017.6586%20106.389%2018.6228%20105.587%2019.289C104.796%2019.9468%20103.684%2020.2758%20102.373%2020.2758C101%2020.2758%2099.5978%2019.9541%2098.707%2019.4366L98.4902%2019.3107V16.0899L99.2415%2016.8639C99.4984%2017.1286%2099.9685%2017.3954%20100.548%2017.5967C101.12%2017.7951%20101.748%2017.9123%20102.284%2017.9123C103.01%2017.9123%20103.481%2017.7688%20103.761%2017.5557C104.021%2017.3588%20104.174%2017.0595%20104.174%2016.5871C104.174%2016.2891%20104.083%2016.0739%20103.912%2015.9014C103.728%2015.7168%20103.421%2015.5496%20102.937%2015.4265L102.935%2015.4261L102.933%2015.4256L101.411%2015.0245C100.496%2014.7875%2099.7801%2014.4033%2099.2901%2013.8695C98.7933%2013.3283%2098.5573%2012.6635%2098.5573%2011.9296C98.5573%2010.832%2099.0064%209.90788%2099.8166%209.26816C100.616%208.63667%20101.734%208.30767%20103.045%208.30765Z%22%20fill%3D%22%231C1D1B%22%20style%3D%22fill%3A%20rgb(28%2C%2029%2C%2027)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M73.4106%2020.1453H70.6791V8.44469H73.4106V20.1453Z%22%20fill%3D%22%231C1D1B%22%20style%3D%22fill%3A%20rgb(28%2C%2029%2C%2027)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M65.0984%2016.3451L67.0632%208.44221H69.8812L66.6416%2020.1429H63.5599L60.2962%208.44221H63.1144L65.0984%2016.3451Z%22%20fill%3D%22%231C1D1B%22%20style%3D%22fill%3A%20rgb(28%2C%2029%2C%2027)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M72.0177%204.17854C72.9634%204.17856%2073.7301%204.94214%2073.7301%205.88403C73.7301%206.82589%2072.9634%207.5894%2072.0177%207.58942C71.0719%207.58941%2070.3052%206.8259%2070.3052%205.88403C70.3052%204.94214%2071.0719%204.17855%2072.0177%204.17854Z%22%20fill%3D%22%231C1D1B%22%20style%3D%22fill%3A%20rgb(28%2C%2029%2C%2027)%20!important%3B%22%2F%3E%3C%2Fsvg%3E", "favicon": "https://obvious.ai/favicon.ico?favicon.0v5~asmlcckyk.ico", "ogImage": "https://obvious-marketing-assets.s3.amazonaws.com/marketing/og/og-home.jpg", "logoHref": "/" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Obvious'.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Get started", "reasoning": "Button #0 with text 'Get started' has a vibrant brand color background (#3D5638) and action-oriented text, making it the primary CTA." }, "secondary": { "index": 4, "text": "Learn about our security", "reasoning": "Button #2 with text 'Learn about our security' has a different background color (#F7F6F2) and serves as a secondary action, providing additional information." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "business professionals" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Obvious'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```