# Odeko Brand Identity A complete profile of **Odeko**'s visual system — colors, typography, components, and personality — extracted from http://www.odeko.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/odeko - Machine-readable JSON: https://characterquilt.com/branding/odeko.json - Per-page llms.txt: https://characterquilt.com/branding/odeko/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #FFD100 | | Accent | #FFD100 | | Body Font | Roobert | | Heading Font | Residenz Grotesk | ## Color Palette - primary: #FFD100 - accent: #FFD100 - background: #FFFFDF - textPrimary: #40180B - link: #40180B ## Typography - primary: Roobert — https://fonts.google.com/specimen/Roobert - heading: Residenz Grotesk — https://fonts.google.com/specimen/Residenz+Grotesk ## Visual Assets - Logo: https://cdn.shopify.com/s/files/1/0561/3735/1242/files/odeko-logo.svg?v=1654043500 - Favicon: https://odeko.com/cdn/shop/files/favicon_4d83c831-ffcb-453d-8ea4-88859d381f38_32x32.png?v=1654136572 - Social card (og:image): https://odeko.com/cdn/shop/files/odeko-hero_46b24456-40a3-410e-8c38-4c89f46e9a36_1200x.jpg?v=1654135820 ## UI Components - input: background=#FFFFDF, textColor=#40180B, borderColor=#40180B, borderRadius=25px, shadow=none - buttonPrimary: background=#FFFFDF, textColor=#40180B, borderColor=#40180B, borderRadius=50px, shadow=none - buttonSecondary: background=transparent, textColor=#40180B, borderColor=#40180B, borderRadius=50px, shadow=none ## Brand Personality Tone: modern · Energy: medium · Audience: businesses and coffee shops ## Odeko Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Odeko Blog** - Image: https://blog.odeko.com/hubfs/Imported_Blog_Media/blog-red-antler_1600x1200_abfa3bfb-b2cd-4ad5-8190-31f20829d58d_1000x-1.webp - Source: https://blog.odeko.com/ - **'Brewed by Dallas' Live Art Installation Unveiled at Reunion Tower Usi - ODEKO** - Image: https://odeko.com/cdn/shop/articles/Final_Installation_3199x.jpg?v=1666213072 - Source: https://odeko.com/blogs/press-releases/brewed-by-dallas-live-art-installation-unveiled-at-reunion-tower-using-1-400-cups-of-coffee - **Odeko Blog | Interview** - Image: https://blog.odeko.com/hubfs/Imported_Blog_Media/TheGrind_Hero_1000x-1.webp - Source: https://blog.odeko.com/tag/interview - **Cali Coffee // Iced Pumpkin Butter Latte** - Image: https://i.vimeocdn.com/video/1515987252-9a210b7283f39bb0badbe6fa89465c15828bf5afd7c67927877d400684c6c081-d?f=webp - Source: https://odeko.com/blogs/customer-stories/5-fall-recipes-from-around-the-country - **Design At Odeko - ODEKO** - Image: https://cdn.shopify.com/s/files/1/0561/3735/1242/files/Blog_post_research_76fabd1b-7899-4ebc-b370-d62fa33af54d_1024x1024.jpg?v=1677537670 - Source: https://odeko.com/blogs/the-drip/design-at-odeko - **Small Business Magician" Tee - Banana Cream – Odeko** - Image: http://shop.odeko.com/cdn/shop/products/Tee_Butter_Front.png?v=1666806920 - Source: https://shop.odeko.com/products/small-business-unisex-tee-banana-cream ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Roobert", "role": "body" }, { "family": "Residenz Grotesk", "role": "heading" } ], "colors": { "primary": "#FFD100", "accent": "#FFD100", "background": "#FFFFDF", "textPrimary": "#40180B", "link": "#40180B" }, "typography": { "fontFamilies": { "primary": "Roobert", "heading": "Residenz Grotesk" }, "fontStacks": { "heading": [ "ResidenzGroteskMedium" ], "body": [ "Times New Roman" ], "paragraph": [ "Roobert" ] }, "fontSizes": { "h1": "100px", "h2": "46px", "body": "18px" } }, "spacing": { "baseUnit": 4, "borderRadius": "5px" }, "components": { "input": { "background": "#FFFFDF", "textColor": "#40180B", "borderColor": "#40180B", "borderRadius": "25px", "borderRadiusCorners": { "topLeft": "25px", "topRight": "25px", "bottomRight": "25px", "bottomLeft": "25px" }, "shadow": "none" }, "buttonPrimary": { "background": "#FFFFDF", "textColor": "#40180B", "borderColor": "#40180B", "borderRadius": "50px", "borderRadiusCorners": { "topLeft": "50px", "topRight": "50px", "bottomRight": "50px", "bottomLeft": "50px" }, "shadow": "none" }, "buttonSecondary": { "background": "transparent", "textColor": "#40180B", "borderColor": "#40180B", "borderRadius": "50px", "borderRadiusCorners": { "topLeft": "50px", "topRight": "50px", "bottomRight": "50px", "bottomLeft": "50px" }, "shadow": "none" } }, "images": { "logo": "https://cdn.shopify.com/s/files/1/0561/3735/1242/files/odeko-logo.svg?v=1654043500", "favicon": "https://odeko.com/cdn/shop/files/favicon_4d83c831-ffcb-453d-8ea4-88859d381f38_32x32.png?v=1654136572", "ogImage": "https://odeko.com/cdn/shop/files/odeko-hero_46b24456-40a3-410e-8c38-4c89f46e9a36_1200x.jpg?v=1654135820", "logoHref": "https://odeko.com", "logoAlt": "ODEKO" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, large, and matches the brand name 'ODEKO'. It is the most prominent logo on the page.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Learn More", "reasoning": "Button #0 'Learn More' is likely the primary CTA due to its action-oriented text and distinct styling with a filled background, making it stand out among the options." }, "secondary": { "index": 6, "text": "Mobile Ordering", "reasoning": "Button #6 'Mobile Ordering' is selected as secondary due to its transparent background, differentiating it from the primary button's filled style." }, "confidence": 0.9 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "businesses and coffee shops" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.9, "overall": 0.9 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, large, and matches the brand name 'ODEKO'. It is the most prominent logo on the page.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```