# Oki Brand Identity

A complete profile of **Oki**'s visual system — colors, typography, components, and personality — extracted from https://www.okiapplications.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/oki
- Machine-readable JSON: https://characterquilt.com/branding/oki.json
- Per-page llms.txt: https://characterquilt.com/branding/oki/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #A6B1BF |
| Accent | #6481F1 |
| Body Font | Arial |
| Heading Font | Arial |

## Color Palette

- primary: #A6B1BF
- accent: #6481F1
- background: #FFFFFF
- textPrimary: #6481F1
- link: #6481F1

## Typography

- primary: Arial — https://fonts.google.com/specimen/Arial
- heading: Arial — https://fonts.google.com/specimen/Arial

## Visual Assets

- Logo: https://cdn.prod.website-files.com/67be43d442ef40d154477e52/67be5f6fac71bcaff12ab568_oki_logo_webflow.png
- Favicon: https://cdn.prod.website-files.com/67be43d442ef40d154477e52/67bec2ab675048021c336431_favicon-32x32.png
- Social card (og:image): https://cdn.prod.website-files.com/67be43d442ef40d154477e52/69128096c06c1c7dfc8cc7df_Screenshot%202025-11-10%20161655.png

## UI Components

- input: background=transparent, textColor=#333333, borderColor=null, borderRadius=4px, shadow=none
- buttonPrimary: background=#6481F1, textColor=#FFFFFF, borderRadius=10px, shadow=none
- buttonSecondary: background=#120F0F, textColor=#FFFFFF, borderRadius=10px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: business professionals

## Oki Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Oki - Track Company Progress With AI**
  - Image: https://cdn.prod.website-files.com/67be43d442ef40d154477e52/681d58c8d9c78721c41cd858_Screenshot%202025-05-08%20at%206.17.55%E2%80%AFPM.png
  - Source: https://www.okiapplications.com/
- **Oki - Track Company Progress With AI**
  - Image: https://i.ytimg.com/vi/gEc8SP4SmaQ/maxresdefault.jpg
  - Source: https://www.okiapplications.com/
- **Oki - Track Company Progress With AI**
  - Image: https://cdn.prod.website-files.com/67be43d442ef40d154477e52/67beae2860f077ebbf433b1f_Screenshot%202025-02-25%20at%2010.00.55%E2%80%AFPM.png
  - Source: https://www.okiapplications.com/
- **Oki - Track Company Progress With AI**
  - Image: https://cdn.prod.website-files.com/67be43d442ef40d154477e52/69128096c06c1c7dfc8cc7df_Screenshot%202025-11-10%20161655.png
  - Source: https://www.okiapplications.com/
- **Oki - Track Company Progress With AI**
  - Image: https://cdn.prod.website-files.com/67be43d442ef40d154477e52/67beb035e2d2b9bd7f9e2c4d_Screenshot%202025-02-25%20at%2010.09.46%E2%80%AFPM.png
  - Source: https://www.okiapplications.com/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Thicccboi",
      "role": "unknown"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#A6B1BF",
    "accent": "#6481F1",
    "background": "#FFFFFF",
    "textPrimary": "#6481F1",
    "link": "#6481F1"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Arial",
      "heading": "Arial"
    },
    "fontStacks": {
      "heading": [
        "Thicccboi",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Thicccboi",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Thicccboi",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "80px",
      "h2": "60px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#333333",
      "borderColor": null,
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#6481F1",
      "textColor": "#FFFFFF",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#120F0F",
      "textColor": "#FFFFFF",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/67be43d442ef40d154477e52/67be5f6fac71bcaff12ab568_oki_logo_webflow.png",
    "favicon": "https://cdn.prod.website-files.com/67be43d442ef40d154477e52/67bec2ab675048021c336431_favicon-32x32.png",
    "ogImage": "https://cdn.prod.website-files.com/67be43d442ef40d154477e52/69128096c06c1c7dfc8cc7df_Screenshot%202025-11-10%20161655.png",
    "logoHref": "/",
    "logoAlt": "Oki AI"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Oki'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get started",
      "reasoning": "Button #0 'Get started' uses the vibrant brand color #6481F1 and has action-oriented text, making it the primary CTA."
    },
    "secondary": {
      "index": 2,
      "text": "Sign Up",
      "reasoning": "Button #2 'Sign Up' has a different background color (#120F0F) and serves as a secondary action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Oki'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```