# Oklo Brand Identity

A complete profile of **Oklo**'s visual system — colors, typography, components, and personality — extracted from http://oklo.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/oklo
- Machine-readable JSON: https://characterquilt.com/branding/oklo.json
- Per-page llms.txt: https://characterquilt.com/branding/oklo/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0B7D77 |
| Accent | #FF5268 |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #0B7D77
- secondary: #0073E7
- accent: #FF5268
- background: #000000
- textPrimary: #000000
- link: #FF5268

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: https://s203.q4cdn.com/103172959/files/design/oklo-logo.png
- Favicon: https://s203.q4cdn.com/103172959/files/favicon.png

## UI Components

- buttonPrimary: background=#FFFFFF, textColor=#000000, borderColor=#000000, borderRadius=8px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: tech-savvy professionals interested in innovative energy solutions

## Oklo Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Oklo Inc. - Newsroom - Press Releases**
  - Image: https://s203.q4cdn.com/103172959/files/doc_multimedia/2026/4/1010992412/Oklo_Aurora_powerhouse_with_NVIDIA.jpg
  - Source: https://oklo.com/newsroom/news/
- **Oklo Inc. - Newsroom - Press Releases**
  - Image: https://s203.q4cdn.com/103172959/files/doc_multimedia/2026/3/1010900236/Blykalla_PR_Image.jpg
  - Source: https://oklo.com/newsroom/news/
- **Oklo Inc. - Investor Relations**
  - Image: https://s203.q4cdn.com/103172959/files/images/logos/bloomerang.png
  - Source: https://oklo.com/investors/overview/default.aspx
- **Oklo Inc. - Oklo Advances Licensing with Completion of NRC Readiness  Assessment**
  - Image: https://mms.businesswire.com/media/20250717644425/en/2526357/4/nrc_pr_image_720.jpg
  - Source: https://oklo.com/newsroom/news-details/2025/Oklo-Advances-Licensing-with-Completion-of-NRC-Readiness-Assessment/default.aspx
- **Oklo Inc. - Investors - Governance - Executive management**
  - Image: https://s203.q4cdn.com/103172959/files/images/exec/JacobD.png
  - Source: https://oklo.com/investors/governance/executive-management/default.aspx
- **Oklo Inc. - Newsroom - POV**
  - Image: https://s203.q4cdn.com/103172959/files/doc_multimedia/2026/3/1010887193/Oklo_logo.jpg
  - Source: https://oklo.com/newsroom/pov/default.aspx

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#0B7D77",
    "secondary": "#0073E7",
    "accent": "#FF5268",
    "background": "#000000",
    "textPrimary": "#000000",
    "link": "#FF5268"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "128px",
      "h2": "14px",
      "body": "40px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": "#000000",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://s203.q4cdn.com/103172959/files/design/oklo-logo.png",
    "favicon": "https://s203.q4cdn.com/103172959/files/favicon.png",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "Oklo Inc. logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Oklo Inc.'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Contact us",
      "reasoning": "The 'Contact us' button is likely the primary CTA due to its action-oriented text, which suggests direct engagement with the company."
    },
    "secondary": {
      "index": 1,
      "text": "Learn more",
      "reasoning": "The 'Learn more' button serves as a secondary action, providing additional information without the direct engagement implied by 'Contact us'."
    },
    "confidence": 0.85
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals interested in innovative energy solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.85,
    "colors": 0.9,
    "overall": 0.875
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Oklo Inc.'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```