# Okteto Brand Identity

A complete profile of **Okteto**'s visual system — colors, typography, components, and personality — extracted from https://okteto.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/okteto
- Machine-readable JSON: https://characterquilt.com/branding/okteto.json
- Per-page llms.txt: https://characterquilt.com/branding/okteto/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #303E58 |
| Accent | #00D1CA |
| Body Font | CircularXXWeb |
| Heading Font | CircularXXWeb |

## Color Palette

- primary: #303E58
- secondary: #00D1CA
- accent: #00D1CA
- background: #F3F7FF
- textPrimary: #1A263E
- link: #1A263E

## Typography

- primary: CircularXXWeb — https://fonts.google.com/specimen/CircularXXWeb
- heading: CircularXXWeb — https://fonts.google.com/specimen/CircularXXWeb

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22139%22%20height%3D%2240%22%20viewBox%3D%220%200%20139%2040%22%20fill%3D%22none%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M20%2040c11.046%200%2020-8.954%2020-20S31.046%200%2020%200%200%208.954%200%2020s8.954%2020%2020%2020Z%22%20fill%3D%22%2300D1CA%22%20style%3D%22fill%3A%20rgb(0%2C%20209%2C%20202)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M13.044%2020c0-3.809%203.147-6.957%207.105-6.957a7.143%207.143%200%200%201%205.568%202.636%202.236%202.236%200%201%200%203.474-2.816%2011.615%2011.615%200%200%200-9.042-4.292c-6.36%200-11.577%205.084-11.577%2011.429%200%206.345%205.217%2011.428%2011.577%2011.428%203.652%200%206.92-1.673%209.042-4.291a2.236%202.236%200%201%200-3.474-2.817%207.143%207.143%200%200%201-5.568%202.636c-3.958%200-7.105-3.148-7.105-6.956Z%22%20fill%3D%22%231A263E%22%20style%3D%22fill%3A%20rgb(26%2C%2038%2C%2062)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M29.193%2022.236a2.236%202.236%200%201%200%200-4.472%202.236%202.236%200%200%200%200%204.472Z%22%20fill%3D%22%231A263E%22%20style%3D%22fill%3A%20rgb(26%2C%2038%2C%2062)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22m75.365%2029.421-5.702-8.338V29.421h-3.175V3.306h3.175v15.837l5.702-8.234h4.138l-6.446%208.926%206.446%209.586h-4.138Zm12.862%200c-1.385%200-2.533-.44-3.445-1.319-.912-.88-1.38-2.103-1.402-3.672V13.904h-2.978v-2.995h2.978v-4.39h3.185v4.39h4.155v2.995h-4.155v9.456c0%201.165.22%201.955.658%202.371.439.416.935.624%201.49.624.253%200%20.501-.03.744-.089.242-.06.467-.137.675-.232l1.004%202.924c-.831.309-1.8.463-2.909.463ZM100.33%2010.91c2.645%200%204.519.885%206.314%202.527%201.796%201.642%202.967%204.337%202.755%207.475H94.954c.049%201.721.631%202.7%201.747%203.752%201.116%201.052%202.45%201.578%204.003%201.578%202.135%200%203.921-1.107%204.816-3.155h3.52c-.475%202.093-2.216%204.2-3.643%205.08-1.428.882-3.027%201.255-4.822%201.255-2.62%200-4.78-.884-6.478-2.653-1.698-1.768-2.564-4.172-2.564-6.873%200-2.677.814-4.534%202.464-6.315%201.65-1.78%203.76-2.671%206.332-2.671Zm29.369.03c5.05%200%209.144%204.138%209.144%209.241%200%205.104-4.094%209.241-9.144%209.241s-9.144-4.137-9.144-9.24c0-5.104%204.094-9.242%209.144-9.242Zm-73.944%200c5.05%200%209.144%204.138%209.144%209.241%200%205.104-4.094%209.241-9.144%209.241s-9.144-4.137-9.144-9.24c0-5.104%204.094-9.242%209.144-9.242Zm60.23-4.42v4.39h4.155v2.995h-4.155v9.456c0%201.165.219%201.955.658%202.371.438.416.935.624%201.489.624.254%200%20.502-.03.744-.089a3.75%203.75%200%200%200%20.675-.232l1.004%202.924c-.831.309-1.8.463-2.908.463-1.385%200-2.533-.44-3.445-1.319-.912-.88-1.379-2.103-1.403-3.672V13.904h-2.977v-2.995h2.977v-4.39h3.186Zm13.714%207.702c-3.257%200-5.897%202.668-5.897%205.96%200%203.29%202.64%205.96%205.897%205.96s5.897-2.67%205.897-5.96c0-3.292-2.64-5.96-5.897-5.96Zm-73.944%200c-3.257%200-5.897%202.668-5.897%205.96%200%203.29%202.64%205.96%205.897%205.96s5.897-2.67%205.897-5.96c0-3.292-2.64-5.96-5.897-5.96Zm44.81-.35a5.459%205.459%200%200%200-3.452%201.248c-.918.772-1.722%201.81-2.016%203.113h10.912a5.456%205.456%200%200%200-1.953-3.113c-1.039-.83-1.948-1.248-3.491-1.248Z%22%20fill%3D%22%23fff%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2Fsvg%3E
- Favicon: https://www.okteto.com/apple-touch-icon.png
- Social card (og:image): https://www.okteto.com/okteto-meta-image.png

## UI Components

- input: background=#FFFFFF, textColor=#000000, borderColor=null, borderRadius=3px, shadow=none
- buttonPrimary: background=#00D1CA, textColor=#0E203D, borderColor=#00D1CA, borderRadius=50px, shadow=none
- buttonSecondary: background=#1A263E, textColor=#FFFFFF, borderRadius=50px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: developers and tech companies

## Okteto Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Premiering Docker Desktop Extension for Okteto at DockerCon 2022 | Videos |  Okteto**
  - Image: https://cdn.sanity.io/images/6icyfeiq/production/13eeabe45b1f3e93bbabfe0dca6afe4a4eec73bd-5120x2880.png
  - Source: https://www.okteto.com/videos/premiering-docker-desktop-extension-for-okteto-at-dockercon-2022/
- **Okteto Blog | Okteto**
  - Image: https://cdn.sanity.io/images/6icyfeiq/production/47ee7f6691829b08535bd60fff10d4ee28f6589a-2400x1254.png?rect=0,1,2400,1253&w=450&h=235&q=75&fit=max&auto=format
  - Source: https://www.okteto.com/blog/
- **DXA 6 Principles | Okteto**
  - Image: https://cdn.sanity.io/images/6icyfeiq/production/6ac106c7fd1d7f33b31b9bc10f1c8f1c1e19eb24-3400x2871.png?w=3400&h=2871&q=75&fit=max&auto=format
  - Source: https://www.okteto.com/devx-principles/
- **Okteto Blog - Arsh Sharma | Okteto**
  - Image: https://cdn.sanity.io/images/6icyfeiq/production/d7ac238b5e1ca3076a388d2b022e63be46bb1970-1200x627.jpg?w=450&h=235&q=75&fit=max&auto=format
  - Source: https://www.okteto.com/blog/authors/arsh-sharma/
- **21 Best Platform Engineering Tools in 2025 | The Ultimate Guide | Okteto**
  - Image: https://cdn.sanity.io/images/6icyfeiq/production/10cd67a463de19c911cba8def9985b6e5aaa7937-4584x4634.jpg
  - Source: https://www.okteto.com/blog/platform-tooling-landscape/
- **Okteto Blog | Okteto**
  - Image: https://cdn.sanity.io/images/6icyfeiq/production/f7e8da08a437112f1a94bf9f351f99b11034f144-2400x1254.png?rect=0,1,2400,1253&w=450&h=235&q=75&fit=max&auto=format
  - Source: https://www.okteto.com/blog/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "CircularXXWeb",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#303E58",
    "secondary": "#00D1CA",
    "accent": "#00D1CA",
    "background": "#F3F7FF",
    "textPrimary": "#1A263E",
    "link": "#1A263E"
  },
  "typography": {
    "fontFamilies": {
      "primary": "CircularXXWeb",
      "heading": "CircularXXWeb"
    },
    "fontStacks": {
      "heading": [
        "CircularXXWeb",
        "sans-serif"
      ],
      "body": [
        "CircularXXWeb",
        "sans-serif"
      ],
      "paragraph": [
        "CircularXXWeb",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "63px",
      "h2": "42px",
      "body": "20.25px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": null,
      "borderRadius": "3px",
      "borderRadiusCorners": {
        "topLeft": "3px",
        "topRight": "3px",
        "bottomRight": "3px",
        "bottomLeft": "3px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#00D1CA",
      "textColor": "#0E203D",
      "borderColor": "#00D1CA",
      "borderRadius": "50px",
      "borderRadiusCorners": {
        "topLeft": "50px",
        "topRight": "50px",
        "bottomRight": "50px",
        "bottomLeft": "50px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#1A263E",
      "textColor": "#FFFFFF",
      "borderRadius": "50px",
      "borderRadiusCorners": {
        "topLeft": "50px",
        "topRight": "50px",
        "bottomRight": "50px",
        "bottomLeft": "50px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22139%22%20height%3D%2240%22%20viewBox%3D%220%200%20139%2040%22%20fill%3D%22none%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M20%2040c11.046%200%2020-8.954%2020-20S31.046%200%2020%200%200%208.954%200%2020s8.954%2020%2020%2020Z%22%20fill%3D%22%2300D1CA%22%20style%3D%22fill%3A%20rgb(0%2C%20209%2C%20202)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M13.044%2020c0-3.809%203.147-6.957%207.105-6.957a7.143%207.143%200%200%201%205.568%202.636%202.236%202.236%200%201%200%203.474-2.816%2011.615%2011.615%200%200%200-9.042-4.292c-6.36%200-11.577%205.084-11.577%2011.429%200%206.345%205.217%2011.428%2011.577%2011.428%203.652%200%206.92-1.673%209.042-4.291a2.236%202.236%200%201%200-3.474-2.817%207.143%207.143%200%200%201-5.568%202.636c-3.958%200-7.105-3.148-7.105-6.956Z%22%20fill%3D%22%231A263E%22%20style%3D%22fill%3A%20rgb(26%2C%2038%2C%2062)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M29.193%2022.236a2.236%202.236%200%201%200%200-4.472%202.236%202.236%200%200%200%200%204.472Z%22%20fill%3D%22%231A263E%22%20style%3D%22fill%3A%20rgb(26%2C%2038%2C%2062)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22m75.365%2029.421-5.702-8.338V29.421h-3.175V3.306h3.175v15.837l5.702-8.234h4.138l-6.446%208.926%206.446%209.586h-4.138Zm12.862%200c-1.385%200-2.533-.44-3.445-1.319-.912-.88-1.38-2.103-1.402-3.672V13.904h-2.978v-2.995h2.978v-4.39h3.185v4.39h4.155v2.995h-4.155v9.456c0%201.165.22%201.955.658%202.371.439.416.935.624%201.49.624.253%200%20.501-.03.744-.089.242-.06.467-.137.675-.232l1.004%202.924c-.831.309-1.8.463-2.909.463ZM100.33%2010.91c2.645%200%204.519.885%206.314%202.527%201.796%201.642%202.967%204.337%202.755%207.475H94.954c.049%201.721.631%202.7%201.747%203.752%201.116%201.052%202.45%201.578%204.003%201.578%202.135%200%203.921-1.107%204.816-3.155h3.52c-.475%202.093-2.216%204.2-3.643%205.08-1.428.882-3.027%201.255-4.822%201.255-2.62%200-4.78-.884-6.478-2.653-1.698-1.768-2.564-4.172-2.564-6.873%200-2.677.814-4.534%202.464-6.315%201.65-1.78%203.76-2.671%206.332-2.671Zm29.369.03c5.05%200%209.144%204.138%209.144%209.241%200%205.104-4.094%209.241-9.144%209.241s-9.144-4.137-9.144-9.24c0-5.104%204.094-9.242%209.144-9.242Zm-73.944%200c5.05%200%209.144%204.138%209.144%209.241%200%205.104-4.094%209.241-9.144%209.241s-9.144-4.137-9.144-9.24c0-5.104%204.094-9.242%209.144-9.242Zm60.23-4.42v4.39h4.155v2.995h-4.155v9.456c0%201.165.219%201.955.658%202.371.438.416.935.624%201.489.624.254%200%20.502-.03.744-.089a3.75%203.75%200%200%200%20.675-.232l1.004%202.924c-.831.309-1.8.463-2.908.463-1.385%200-2.533-.44-3.445-1.319-.912-.88-1.379-2.103-1.403-3.672V13.904h-2.977v-2.995h2.977v-4.39h3.186Zm13.714%207.702c-3.257%200-5.897%202.668-5.897%205.96%200%203.29%202.64%205.96%205.897%205.96s5.897-2.67%205.897-5.96c0-3.292-2.64-5.96-5.897-5.96Zm-73.944%200c-3.257%200-5.897%202.668-5.897%205.96%200%203.29%202.64%205.96%205.897%205.96s5.897-2.67%205.897-5.96c0-3.292-2.64-5.96-5.897-5.96Zm44.81-.35a5.459%205.459%200%200%200-3.452%201.248c-.918.772-1.722%201.81-2.016%203.113h10.912a5.456%205.456%200%200%200-1.953-3.113c-1.039-.83-1.948-1.248-3.491-1.248Z%22%20fill%3D%22%23fff%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://www.okteto.com/apple-touch-icon.png",
    "ogImage": "https://www.okteto.com/okteto-meta-image.png",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get started",
      "reasoning": "Button #0 with text 'Get started' is the primary CTA due to its vibrant green color (#00D1CA), which is consistent with the brand's accent color, and its action-oriented text encouraging users to begin using the service."
    },
    "secondary": {
      "index": 1,
      "text": "Get started",
      "reasoning": "Button #1 with text 'Get started' is selected as secondary because it has a different background color (#1A263E) and also encourages user engagement, but with a less vibrant color compared to the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "developers and tech companies"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```