# Olark Brand Identity

A complete profile of **Olark**'s visual system — colors, typography, components, and personality — extracted from http://olark.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/olark
- Machine-readable JSON: https://characterquilt.com/branding/olark.json
- Per-page llms.txt: https://characterquilt.com/branding/olark/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #FFD84E |
| Accent | #FFD84E |
| Body Font | Gibson Regular |
| Heading Font | Gibson SemiBold |

## Color Palette

- primary: #FFD84E
- secondary: #232536
- accent: #FFD84E
- background: #3D3683
- textPrimary: #3D3683
- link: #3D3683

## Typography

- primary: Gibson Regular — https://fonts.google.com/specimen/Gibson+Regular
- heading: Gibson SemiBold — https://fonts.google.com/specimen/Gibson+SemiBold

## Visual Assets

- Logo: https://cdn.prod.website-files.com/646d3c484b3d75dd99420842/6633e36dd87b8cf67a0b0e22_Olark_poppins_white.svg
- Favicon: https://cdn.prod.website-files.com/646d3c484b3d75dd99420842/6480dc65df516eb6106007b0_favicon-32.png

## UI Components

- buttonPrimary: background=#FFD84E, textColor=#272D3F, borderRadius=35px, shadow=none
- buttonSecondary: background=#3D3683, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=999px, shadow=rgba(11, 31, 42, 0.25) 0px 10px 24px 0px

## Brand Personality

Tone: modern · Energy: medium · Audience: businesses looking for chat solutions

## Olark Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **The Top Higher Ed KPIs To Track in Live Chat**
  - Image: https://blog.olark.com/hs-fs/hubfs/lukas-blazek-mcSDtbWXUZU-unsplash.jpg?width=6144&name=lukas-blazek-mcSDtbWXUZU-unsplash.jpg
  - Source: https://blog.olark.com/higher-ed-kpis-for-live-chat
- **Olark: Blogger integration guide**
  - Image: https://cdn.prod.website-files.com/646d3c494b3d75dd99420891/64cac35c513e66a87cef8b64_blogger1.jpeg
  - Source: https://www.olark.com/help/blogger
- **5 ways to know if remote work is right for you**
  - Image: https://blog.olark.com/hubfs/imgix-404314-unsplash.jpg
  - Source: https://blog.olark.com/5-ways-to-know-if-remote-work-is-right-for-you
- **Olark: Blogger integration guide**
  - Image: https://cdn.prod.website-files.com/646d3c494b3d75dd99420891/64cac35c513e66a87cef8b68_blogger2.jpeg
  - Source: https://www.olark.com/help/blogger
- **Seven quick tips to help you breeze through chats**
  - Image: https://blog.olark.com/hubfs/kaitlyn-baker-422999-unsplash.jpg
  - Source: https://blog.olark.com/seven-quick-tips-to-help-you-breeze-through-chats
- **Speak: A blog by Olark**
  - Image: https://cdn.prod.website-files.com/646d3c494b3d75dd99420891/693345318099c348479c6ace_LIVE%20SEARCH%20DEMO.png
  - Source: https://www.olark.com/speak?2c3901b8_page=2

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Gibson SemiBold",
      "role": "heading"
    },
    {
      "family": "Gibson Regular",
      "role": "body"
    },
    {
      "family": "Gibson Bold",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#FFD84E",
    "secondary": "#232536",
    "accent": "#FFD84E",
    "background": "#3D3683",
    "textPrimary": "#3D3683",
    "link": "#3D3683"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Gibson Regular",
      "heading": "Gibson SemiBold"
    },
    "fontStacks": {
      "heading": [
        "Gibson Bold",
        "sans-serif"
      ],
      "body": [
        "Gibson Regular",
        "sans-serif"
      ],
      "paragraph": [
        "Gibson SemiBold",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "48px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "16px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFD84E",
      "textColor": "#272D3F",
      "borderRadius": "35px",
      "borderRadiusCorners": {
        "topLeft": "35px",
        "topRight": "35px",
        "bottomRight": "35px",
        "bottomLeft": "35px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#3D3683",
      "textColor": "#FFFFFF",
      "borderColor": "#FFFFFF",
      "borderRadius": "999px",
      "borderRadiusCorners": {
        "topLeft": "999px",
        "topRight": "999px",
        "bottomRight": "999px",
        "bottomLeft": "999px"
      },
      "shadow": "rgba(11, 31, 42, 0.25) 0px 10px 24px 0px"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/646d3c484b3d75dd99420842/6633e36dd87b8cf67a0b0e22_Olark_poppins_white.svg",
    "favicon": "https://cdn.prod.website-files.com/646d3c484b3d75dd99420842/6480dc65df516eb6106007b0_favicon-32.png",
    "ogImage": null
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Logo rejected: Red flags detected (menu word). Selected #1 because it is located in the header, is visible, medium-sized, and links to the homepage, aligning with the brand 'Olark'.",
    "confidence": 0.9,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Request a Demo",
      "reasoning": "Button #0 ('Request a Demo') uses the vibrant brand color #FFD84E, making it the most prominent call-to-action on the page."
    },
    "secondary": {
      "index": 1,
      "text": "Chat with us!",
      "reasoning": "Button #1 ('Chat with us!') uses a different vibrant color #3D3683, suitable for a secondary action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "businesses looking for chat solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is located in the header, is visible, medium-sized, and links to the homepage, aligning with the brand 'Olark'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```