# Olive Brand Identity A complete profile of **Olive**'s visual system — colors, typography, components, and personality — extracted from https://fromolive.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/olive - Machine-readable JSON: https://characterquilt.com/branding/olive.json - Per-page llms.txt: https://characterquilt.com/branding/olive/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #000000 | | Accent | #1A1A1A | | Body Font | SF Pro Display | | Heading Font | SF Pro Display | ## Color Palette - primary: #000000 - accent: #1A1A1A - background: #FAF9F7 - textPrimary: #1A1A1A - link: #000000 ## Typography - primary: SF Pro Display — https://fonts.google.com/specimen/SF+Pro+Display - heading: SF Pro Display — https://fonts.google.com/specimen/SF+Pro+Display ## UI Components - buttonPrimary: background=#1A1A1A, textColor=#FFFFFF, borderRadius=14px, shadow=none ## Brand Personality Tone: minimalist · Energy: low · Audience: tech-savvy individuals looking for apps ## Olive Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Olive | Worth your time** - Image: https://fromolive.com/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fphonemockup.66aa6eb6.png&w=3840&q=75 - Source: https://fromolive.com/ - **Olive ads. Oil for cooking food natural healthy gourmet product vector promotional banner with glass bottles Stock Vector Image & Art - Alamy** - Image: https://c8.alamy.com/comp/2S6H61A/olive-ads-oil-for-cooking-food-natural-healthy-gourmet-product-vector-promotional-banner-with-glass-bottles-olive-oil-ad-product-advertising-natural-illustration-olive-ads-oil-for-cooking-food-natural-healthy-gourmet-product-vector-promotional-banner-with-glass-bottles-2S6H61A.jpg - Source: https://www.alamy.com/olive-ads-oil-for-cooking-food-natural-healthy-gourmet-product-vector-promotional-banner-with-glass-bottles-image424780375.html - **1250+MG Polyphenol | Healthiest High Oleocanthal Olive Oil | Olive from the Raw** - Image: https://www.olivefromtheraw.com/cdn/shop/files/1250_mg2024OlivefromtheRaw_2048x.jpg?v=1736199855 - Source: https://www.olivefromtheraw.com/products/healthiest-polyphenol-rich-olive-oil-from-the-raw?srsltid=AfmBOoom-zbLh7TOFIIwUPZgcw30tDcXSkVL8rul0clp7sKV6CpU2GkG - **Olive oil landing page template green olives – Royalty-Free Vector | VectorStock** - Image: https://cdn.vectorstock.com/i/1000v/36/12/olive-oil-landing-page-template-green-olives-vector-41183612.jpg - Source: https://www.vectorstock.com/royalty-free-vector/olive-oil-landing-page-template-green-olives-vector-41183612 - **Olive Oil Ad Template 3d Vector Stock Vector (Royalty Free) 670028110 | Shutterstock** - Image: https://www.shutterstock.com/image-vector/olive-oil-ad-template-3d-260nw-670028110.jpg - Source: https://www.shutterstock.com/image-vector/olive-oil-ad-template-3d-vector-670028110 - **Olive Oil Market Report - September 2025 | Certified Origins** - Image: https://www.certifiedorigins.com/wp-content/uploads/September-Market-Report-.png - Source: https://www.certifiedorigins.com/olive-oil-market-report-september-2025/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "SF Pro Display", "role": "body" }, { "family": "Segoe UI", "role": "body" }, { "family": "Roboto", "role": "body" } ], "colors": { "primary": "#000000", "accent": "#1A1A1A", "background": "#FAF9F7", "textPrimary": "#1A1A1A", "link": "#000000" }, "typography": { "fontFamilies": { "primary": "SF Pro Display", "heading": "SF Pro Display" }, "fontStacks": { "heading": [ "SF Pro Display", "-apple-system", "BlinkMacSystemFont", "Segoe UI", "Roboto", "sans-serif" ], "body": [ "SF Pro Display", "-apple-system", "BlinkMacSystemFont", "Segoe UI", "Roboto", "sans-serif" ], "paragraph": [ "SF Pro Display", "-apple-system", "BlinkMacSystemFont", "Segoe UI", "Roboto", "sans-serif" ] }, "fontSizes": { "h1": "44px", "h2": "44px", "body": "16px" } }, "spacing": { "baseUnit": 4, "borderRadius": "3px" }, "components": { "buttonPrimary": { "background": "#1A1A1A", "textColor": "#FFFFFF", "borderRadius": "14px", "borderRadiusCorners": { "topLeft": "14px", "topRight": "14px", "bottomRight": "14px", "bottomLeft": "14px" }, "shadow": "none" } }, "images": { "favicon": null, "ogImage": null }, "__llm_logo_reasoning": { "selectedIndex": -1, "reasoning": "The only logo candidate is a tiny icon related to Y Combinator, not the Olive brand. No suitable Olive brand logo was found.", "confidence": 0.2, "rejected": true, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Download on the App Store", "reasoning": "The button 'Download on the App Store' is the only button available and uses a dark background color (#1A1A1A) with white text, making it stand out as the primary call-to-action." }, "secondary": { "index": -1, "text": "N/A", "reasoning": "There is no secondary button available with a different background color." }, "confidence": 0.9 }, "personality": { "tone": "minimalist", "energy": "low", "targetAudience": "tech-savvy individuals looking for apps" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.9, "overall": 0.9 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": -1, "selectedLogoReasoning": "The only logo candidate is a tiny icon related to Y Combinator, not the Olive brand. No suitable Olive brand logo was found.", "confidence": 0.2 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```