# Omnea Brand Identity A complete profile of **Omnea**'s visual system — colors, typography, components, and personality — extracted from https://www.omnea.co/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/omnea - Machine-readable JSON: https://characterquilt.com/branding/omnea.json - Per-page llms.txt: https://characterquilt.com/branding/omnea/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #363658 | | Accent | #000000 | | Body Font | Source Sans 3 | | Heading Font | Source Sans 3 | ## Color Palette - primary: #363658 - accent: #000000 - background: #202032 - textPrimary: #202032 - link: #202032 ## Typography - primary: Source Sans 3 — https://fonts.google.com/specimen/Source+Sans+3 - heading: Source Sans 3 — https://fonts.google.com/specimen/Source+Sans+3 ## Visual Assets - Logo: https://cdn.prod.website-files.com/6881a70453e3d3f02edfbf2d/68930fcccf86f4bf0492e253_Secondary.svg - Favicon: https://cdn.prod.website-files.com/6881a70453e3d3f02edfbf2d/6881a70453e3d3f02edfc16a_favicon-omnea.png - Social card (og:image): https://cdn.prod.website-files.com/6881a70453e3d3f02edfbf2d/6893e4052c58ed924da44416_01ec60118bfafc4fed1be7fdf3e7b4d6_Open%20Graph%20Image.jpg ## UI Components - input: background=transparent, textColor=#000000, borderColor=null, borderRadius=0px, shadow=none - buttonPrimary: background=#000000, textColor=#FFFFFF, borderRadius=32px, shadow=none - buttonSecondary: background=#FFFFFF, textColor=#202032, borderRadius=1000px, shadow=rgba(0, 0, 0, 0.2) 0px 1px 2px 0px ## Brand Personality Tone: professional · Energy: medium · Audience: business professionals ## Omnea Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **From one engineer to another: why procurement is a builder's dream - Blog - Omnea** - Image: https://cdn.prod.website-files.com/6881a70453e3d3f02edfbf39/69973a9f7fd9aad8eba95ca6_omnea-workflow-example.png - Source: https://www.omnea.co/blog/from-one-engineer-to-another - **CFO Series London 2024 - Blog - Omnea** - Image: https://cdn.prod.website-files.com/6881a70453e3d3f02edfbf39/6881a70453e3d3f02edfc0fd_6786328a2170bcb8bb1d08d9_6786327aa1bc00ed2136fd9d_cfo-series-london-2025-blog-agenda.jpg.jpeg - Source: https://www.omnea.co/blog/cfo-series-london-2024 - **Omnea partners with Thought Machine to transform procurement governance - Blog - Omnea** - Image: https://cdn.prod.website-files.com/6881a70453e3d3f02edfbf39/68f10c0b8f31c745855aa260_bunq-announcement-thumbnail.png - Source: https://www.omnea.co/blog/omnea-partners-with-thought-machine - **What sales taught me that finance couldn't" - Blog - Omnea** - Image: https://cdn.prod.website-files.com/6881a70453e3d3f02edfbf39/69454e24b6e62d82d10c2f54_giulia-blog-thumbnail.jpg - Source: https://www.omnea.co/blog/what-sales-taught-me-that-finance-couldnt - **BrainRocket chooses Omnea to transform procurement, reduce risk, and drive savings - Blog - Omnea** - Image: https://cdn.prod.website-files.com/6881a70453e3d3f02edfbf39/6881a70453e3d3f02edfc134_brainrocket%20article%20header%20(1200%20x%201200).jpg - Source: https://www.omnea.co/blog/brainrocket-chooses-omnea - **Building effective blueprints for AI-assisted engineering - Blog - Omnea** - Image: https://cdn.prod.website-files.com/6881a70453e3d3f02edfbf39/69ce640a55dbd9dbd0e4a672_ai-assisted-engineering-header.jpg - Source: https://www.omnea.co/blog/effective-blueprints-for-ai-assisted-engineering ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "dark", "fonts": [ { "family": "Source Sans 3", "role": "body" } ], "colors": { "primary": "#363658", "accent": "#000000", "background": "#202032", "textPrimary": "#202032", "link": "#202032" }, "typography": { "fontFamilies": { "primary": "Source Sans 3", "heading": "Source Sans 3" }, "fontStacks": { "heading": [ "Source Sans 3", "sans-serif" ], "body": [ "Source Sans 3", "sans-serif" ], "paragraph": [ "Source Sans 3", "sans-serif" ] }, "fontSizes": { "h1": "56px", "h2": "32px", "body": "18px" } }, "spacing": { "baseUnit": 4, "borderRadius": "8px" }, "components": { "input": { "background": "transparent", "textColor": "#000000", "borderColor": null, "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" }, "buttonPrimary": { "background": "#000000", "textColor": "#FFFFFF", "borderRadius": "32px", "borderRadiusCorners": { "topLeft": "32px", "topRight": "32px", "bottomRight": "32px", "bottomLeft": "32px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#202032", "borderRadius": "1000px", "borderRadiusCorners": { "topLeft": "1000px", "topRight": "1000px", "bottomRight": "1000px", "bottomLeft": "1000px" }, "shadow": "rgba(0, 0, 0, 0.2) 0px 1px 2px 0px" } }, "images": { "logo": "https://cdn.prod.website-files.com/6881a70453e3d3f02edfbf2d/68930fcccf86f4bf0492e253_Secondary.svg", "favicon": "https://cdn.prod.website-files.com/6881a70453e3d3f02edfbf2d/6881a70453e3d3f02edfc16a_favicon-omnea.png", "ogImage": "https://cdn.prod.website-files.com/6881a70453e3d3f02edfbf2d/6893e4052c58ed924da44416_01ec60118bfafc4fed1be7fdf3e7b4d6_Open%20Graph%20Image.jpg" }, "__llm_logo_reasoning": { "selectedIndex": 9, "reasoning": "Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, and links to the homepage, which aligns with the brand 'Omnea'.", "confidence": 0.95, "rejected": true, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Sign Up", "reasoning": "Button #0 ('Sign Up') is likely the primary CTA due to its action-oriented text and distinct dark background color, which stands out against the other buttons." }, "secondary": { "index": 2, "text": "Book a Demo", "reasoning": "Button #2 ('Book a Demo') serves as a secondary action with a different background color (white) and a supportive action-oriented text." }, "confidence": 0.9 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "business professionals" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.9, "overall": 0.9 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which aligns with the brand 'Omnea'.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```