# Oneleet Brand Identity

A complete profile of **Oneleet**'s visual system — colors, typography, components, and personality — extracted from https://www.oneleet.com/?utm_source=yc&utm_medium=bookface. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/oneleet
- Machine-readable JSON: https://characterquilt.com/branding/oneleet.json
- Per-page llms.txt: https://characterquilt.com/branding/oneleet/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0000EE |
| Accent | #E64228 |
| Body Font | Euclid Circular A Regular |
| Heading Font | Euclid Circular A SemiBold |

## Color Palette

- primary: #0000EE
- secondary: #BBAFA2
- accent: #E64228
- background: #FBFAF9
- textPrimary: #171717
- link: #E64228

## Typography

- primary: Euclid Circular A Regular — https://fonts.google.com/specimen/Euclid+Circular+A+Regular
- heading: Euclid Circular A SemiBold — https://fonts.google.com/specimen/Euclid+Circular+A+SemiBold

## Visual Assets

- Favicon: https://framerusercontent.com/images/BHFwNs64BzN8zfopxS3ahCyVs.png
- Social card (og:image): https://framerusercontent.com/assets/Xdzkk7XymqID9SOOeUXOwTYy7g.jpg

## UI Components

- buttonPrimary: background=#FFFFFF, textColor=#0000EE, borderRadius=8px, shadow=none
- buttonSecondary: background=#EEEEEE, textColor=#444444, borderRadius=8px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: businesses seeking compliance solutions

## Oneleet Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Oneleet | Security-First Compliance (SOC 2, ISO 27001 & More)**
  - Image: https://framerusercontent.com/images/dZpjNxiSkBzNAau3rj21tr6jg2o.jpg?width=3880&height=2076
  - Source: https://www.oneleet.com/
- **Oneleet | Articles on Security & Compliance**
  - Image: https://framerusercontent.com/images/nooyO4gI7UuFpeKvfMx59iA2Jo.jpg?width=2400&height=1260
  - Source: https://www.oneleet.com/blog
- **Oneleet | Articles on Security & Compliance**
  - Image: https://framerusercontent.com/images/qc9GPRWaHYwCZamw5nZ4QxYoc.jpg?width=2400&height=1260
  - Source: https://www.oneleet.com/blog
- **Firefox PDF JavaScript execution is actually a feature**
  - Image: https://framerusercontent.com/images/MgovHuhrLZpLjMspYnbvBH1LaM.png?width=3198&height=2166
  - Source: https://www.oneleet.com/blog/firefox-pdf-javascript-execution-is-actually-a-feature
- **Seamless Updates, Uncompromised Privacy: Our Journey with the Oneleet Agent  for Windows**
  - Image: https://framerusercontent.com/images/ClRWnpWx6mLqZ4lFDUyaRs1YDGU.jpg?width=3600&height=1890
  - Source: https://www.oneleet.com/blog/crafting-a-custom-windows-auto-updater-for-go-powered-desktop-apps
- **Oneleet | Articles on Security & Compliance**
  - Image: https://framerusercontent.com/images/hKhhkRNdybZhwNG5nVVP3btxw.jpg?width=2401&height=1261
  - Source: https://www.oneleet.com/blog

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Euclid Circular A Regular",
      "role": "body"
    },
    {
      "family": "Euclid Circular A Light",
      "role": "body"
    },
    {
      "family": "Euclid Circular A SemiBold",
      "role": "heading"
    },
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "secondary": "#BBAFA2",
    "accent": "#E64228",
    "background": "#FBFAF9",
    "textPrimary": "#171717",
    "link": "#E64228"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Euclid Circular A Regular",
      "heading": "Euclid Circular A SemiBold"
    },
    "fontStacks": {
      "heading": [
        "Euclid Circular A SemiBold",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Euclid Circular A Regular",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "42px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#0000EE",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#EEEEEE",
      "textColor": "#444444",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": null,
    "favicon": "https://framerusercontent.com/images/BHFwNs64BzN8zfopxS3ahCyVs.png",
    "ogImage": "https://framerusercontent.com/assets/Xdzkk7XymqID9SOOeUXOwTYy7g.jpg"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 3,
      "text": "Pricing",
      "reasoning": "Button #3 has a vibrant text color (#0000EE) which stands out against its white background, making it more noticeable. The text 'Pricing' suggests a call-to-action related to purchasing or exploring pricing options, which is typically a primary action on business websites."
    },
    "secondary": {
      "index": 0,
      "text": "Okay",
      "reasoning": "Button #0 has a different background color (#EEEEEE) compared to the primary button. Its text 'Okay' suggests a secondary action, likely related to cookie consent or a similar function."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses seeking compliance solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.95,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none"
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```