# OneShop Brand Identity

A complete profile of **OneShop**'s visual system — colors, typography, components, and personality — extracted from https://oneshop.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/oneshop
- Machine-readable JSON: https://characterquilt.com/branding/oneshop.json
- Per-page llms.txt: https://characterquilt.com/branding/oneshop/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #822432 |
| Accent | #5362F0 |
| Body Font | Times New Roman |
| Heading Font | Times New Roman |

## Color Palette

- primary: #822432
- secondary: #FF2404
- accent: #5362F0
- background: #F6F9FC
- textPrimary: #000000
- link: #5362F0

## Typography

- primary: Times New Roman — https://fonts.google.com/specimen/Times+New+Roman
- heading: Times New Roman — https://fonts.google.com/specimen/Times+New+Roman

## Visual Assets

- Logo: https://oneshop.com/static/images/nav-logo.png?v=1
- Favicon: https://oneshop.com/favicon.ico?v=3
- Social card (og:image): https://tools.oneshop.com/static/images/og-image.png?v=4

## Brand Personality

Tone: professional · Energy: medium · Audience: resellers and small business owners

## OneShop Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Love or List Daily Challenge: Why Poshers Like You Should Join**
  - Image: https://blog.poshmark.com/wp-content/uploads/2021/09/listing_tracker-1.jpg
  - Source: https://tools.oneshop.com/blog/poshmark-love-or-list-it
- **Poshmark Offer Chart – How to price your listing + offers | OneShop Blog**
  - Image: https://oneshop.com/static/images/blog/poshmark-offer-chart/chart.png
  - Source: https://oneshop.com/blog/poshmark-offer-chart
- **OneShop: How resellers go pro**
  - Image: https://tools.oneshop.com/static/images/og-image.png?v=4
  - Source: https://tools.oneshop.com/
- **OneShop joins Y Combinator's Summer 2021 Batch | OneShop Blog**
  - Image: https://tools.oneshop.com/static/images/yc-s21-og-image.png?v=1
  - Source: https://tools.oneshop.com/blog/yc-s21
- **Boost Your eBay Sales With These Easy SEO Tips**
  - Image: https://tools.oneshop.com/static/images/og-image.png?v=3
  - Source: https://tools.oneshop.com/blog/boost-ebay-sells-with-seo-tips
- **Reseller Assistant, Posh Sidekick, and Poshmark Pro Tools owned by same  person?**
  - Image: https://tools.oneshop.com/static/images/blog/screenshots/reseller-assistant-2021-10-17.png
  - Source: https://tools.oneshop.com/blog/posh-sidekick-and-reseller-assistant

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Times New Roman",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#822432",
    "secondary": "#FF2404",
    "accent": "#5362F0",
    "background": "#F6F9FC",
    "textPrimary": "#000000",
    "link": "#5362F0"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Times New Roman",
      "heading": "Times New Roman"
    },
    "fontStacks": {
      "heading": [
        "Times New Roman"
      ],
      "body": [
        "Times New Roman"
      ],
      "paragraph": [
        "Times New Roman"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "16px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "15px"
  },
  "components": {},
  "images": {
    "logo": "https://oneshop.com/static/images/nav-logo.png?v=1",
    "favicon": "https://oneshop.com/favicon.ico?v=3",
    "ogImage": "https://tools.oneshop.com/static/images/og-image.png?v=4",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is in the header, visible, medium-sized, and links to the homepage, matching the brand 'OneShop'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "resellers and small business owners"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is in the header, visible, medium-sized, and links to the homepage, matching the brand 'OneShop'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}
```