# OneTrust Brand Identity A complete profile of **OneTrust**'s visual system — colors, typography, components, and personality — extracted from https://onetrust.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/onetrust - Machine-readable JSON: https://characterquilt.com/branding/onetrust.json - Per-page llms.txt: https://characterquilt.com/branding/onetrust/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #55A05E | | Accent | #55A05E | | Body Font | Work Sans | | Heading Font | Brut Grotesque | ## Color Palette - primary: #55A05E - secondary: #469DBC - accent: #55A05E - background: #FFFFFF - textPrimary: #000000 - link: #1E2D25 ## Typography - primary: Work Sans — https://fonts.google.com/specimen/Work+Sans - heading: Brut Grotesque — https://fonts.google.com/specimen/Brut+Grotesque ## Visual Assets - Logo: https://www.onetrust.com/content/dam/onetrust/brand/elements/image/digital/logo/ot_logo_lockup_black_nav.svg - Favicon: https://www.onetrust.com/favicon.ico - Social card (og:image): /content/dam/onetrust/ot-thumbnail-onetrust-black.png ## UI Components - input: background=transparent, textColor=#000000, borderColor=#000000, borderRadius=0px, shadow=none - buttonPrimary: background=#FFFFFF, textColor=#000000, borderRadius=0px, shadow=none - buttonSecondary: background=transparent, textColor=#000000, borderRadius=9999px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: business professionals seeking AI governance solutions ## OneTrust Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Atlanta AI firm undergoes leadership change to pursue growth ambitions** - Image: https://images.ajc.com/resizer/v2/JMR2L3UIWRDQDNZJ22L744LXPM.jpg?auth=908c8094c32c26b6d03ff03f8abb2394d4d7953dc66c24dcdf00bf27bc86a036&width=3840&height=2553&smart=true - Source: https://www.onetrust.com/news/the-atlanta-journal-constitution-homegrown-ai-unicorn-with-a-high-tech-beltline-hq-announces-new-ceo - **Blog | OneTrust** - Image: https://www.onetrust.com/adobe/dynamicmedia/deliver/dm-aid--c808151d-59f3-470f-9330-29c069a07b16/ot-landscape-blog-how-privacy-programs-evolve-to-enable-marketing-growth-not-slow-it.jpg?quality=82&preferwebp=true - Source: https://www.onetrust.com/blog/ - **Blog | OneTrust** - Image: https://www.onetrust.com/content/dam/onetrust/brand/content/graphic/blog-post/what-the-latest-google-cmp-requirements-mean-for-your-organization/OT-thumbnail-landscape-blog-google-play-store-data-requirement.jpg/_jcr_content/renditions/original - Source: https://www.onetrust.com/blog/ - **Atlanta AI firm undergoes leadership change to pursue growth ambitions** - Image: https://images.ajc.com/resizer/v2/JVPWWKOM5OVWKGDMZTDK2SEW3A.jpg?auth=c96892fa30e6dd4ba30d6e037e54f07b1ee4d582cd0a075e56092be0c3ca6427&width=3840&height=2560&smart=true - Source: https://www.onetrust.com/news/the-atlanta-journal-constitution-homegrown-ai-unicorn-with-a-high-tech-beltline-hq-announces-new-ceo - **Enhancing Marketing Automation with Consent Data | Blog | OneTrust** - Image: https://www.onetrust.com/content/dam/onetrust/brand/content/graphic/blog-post/enhancing-marketing-automation-with-consent-data/OT-hero-blog-enhancing-marketing-automation-with-consent-data.jpg - Source: https://www.onetrust.com/blog/enhancing-marketing-automation-with-consent-data/ - **Marketing Intelligence is Evolving — And privacy is Leading the Way | Blog | Resources** - Image: https://www.onetrust.com/content/dam/onetrust/brand/content/graphic/blog-post/marketing-intelligence-is-evolving-and-privacy-is-leading-the-way/OT-hero-blog-databricks.jpg - Source: https://www.onetrust.com/blog/marketing-intelligence-is-evolving--and-privacy-is-leading-the-way/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Brut Grotesque", "role": "heading" }, { "family": "Work Sans", "role": "body" }, { "family": "Antique Legacy Regular", "role": "unknown" } ], "colors": { "primary": "#55A05E", "secondary": "#469DBC", "accent": "#55A05E", "background": "#FFFFFF", "textPrimary": "#000000", "link": "#1E2D25" }, "typography": { "fontFamilies": { "primary": "Work Sans", "heading": "Brut Grotesque" }, "fontStacks": { "heading": [ "Brut Grotesque", "Work Sans", "Arial", "sans-serif" ], "body": [ "Brut Grotesque", "Work Sans", "Arial", "sans-serif" ], "paragraph": [ "Brut Grotesque", "Work Sans", "Arial", "sans-serif" ] }, "fontSizes": { "h1": "72px", "h2": "20px", "body": "16px" } }, "spacing": { "baseUnit": 4, "borderRadius": "4px" }, "components": { "input": { "background": "transparent", "textColor": "#000000", "borderColor": "#000000", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" }, "buttonPrimary": { "background": "#FFFFFF", "textColor": "#000000", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" }, "buttonSecondary": { "background": "transparent", "textColor": "#000000", "borderRadius": "9999px", "borderRadiusCorners": { "topLeft": "9999px", "topRight": "9999px", "bottomRight": "9999px", "bottomLeft": "9999px" }, "shadow": "none" } }, "images": { "logo": "https://www.onetrust.com/content/dam/onetrust/brand/elements/image/digital/logo/ot_logo_lockup_black_nav.svg", "favicon": "https://www.onetrust.com/favicon.ico", "ogImage": "/content/dam/onetrust/ot-thumbnail-onetrust-black.png", "logoHref": "/index/", "logoAlt": "OneTrust logo lockup, black" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, matches the brand name 'OneTrust', and links to the homepage.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Request demo", "reasoning": "Button #0 'Request demo' is likely the primary CTA due to its action-oriented text and the presence of 'primary' in its class name, indicating a primary action." }, "secondary": { "index": 4, "text": "Explore the platform", "reasoning": "Button #4 'Explore the platform' is selected as secondary due to its transparent background, making it less prominent than the primary button." }, "confidence": 0.9 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "business professionals seeking AI governance solutions" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.9, "overall": 0.9 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, matches the brand name 'OneTrust', and links to the homepage.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```